Yujia (Penny) Chen obtained her BS.c. degree in tourism management at Beijing International Studies University, China, and MS.c. in international hospitality management at The Hong Kong Polytechnic University. Currently she is a Ph.D. researcher in School of Hospitality and Tourism Management, University of Surrey. Her research interest centers around consumer behaviour and decision making, sharing economy, P2P accommodation, service encounter, research design, information, communication and technology. Also Penny has started to serve International Federation for Information Technologies and Travel & Tourism (IFITT) as the General Secretary since 2018.
Affiliations and memberships
Consumer behaviour and decision making, Sharing Economy, P2P Accommodation, Service Encounter, Disruptive Innovation
The Hospitality Business (UG)
Professional Ethics (UG)
Services Marketing (UG)
Marketing Principals (UG)
Strategic Marketing and Brand Management - Brand Growth (PG)
Digital Marketing and Social Media in Tourism - Social Media and Customer Engagement (PG)
Applied Research in Tourism, Hospitality and Events - Text Mining Analytics (PG)
Chen, Y., Tussyadiah, I., Liu, A. (2020). Will Guests Use Peer-to- Peer Accommodation Again after a Service Failure? Guildford, UK: ENTER2020 Conference.
Chen, Y., Liu, S., Tussyadiah, I., Zainal Abidin, H., & Zarezadeh, Z. (2019). Inferences and Decision Heuristics in Peer-to-Peer Accommodation Booking. Nicosia, Cyprus: ENTER2019 Conference.
Chen,Y., Tussyadiah, I., & Gkritzali, A. (2019). Service Failure in Peer-to-Peer Accommodation: Mining Evidence of Negative Experience. 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Jan 3-6, 2019, Houston, Texas.
Chen, Y. (2018). Service Failure, Customer Satisfaction, and Repurchase Intention: Why Tourists Will not Choose Peer-to-Peer Accommodation Again?. Proceedings of ENTER2018 PHD WORKSHOP, Sweden, 23 January, 2018.
Chen, Y., & Schuckert, M. (2016). Why people choose Airbnb over Hotel?. Proceedings of the 2016 TOSOK Conference, Republic of Korea, 13 July–15 July, 2016.