Communication and International Marketing MA

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Why Surrey?

Our communication programmes were among the first in the UK, combining the research and teaching strengths in the School of Literature and Languages with the expertise of Surrey Business School.

We’ve successfully trained over 300 graduates who have left to work successfully in a wide variety of multinational and international organisations, particularly in the fields of advertising, international management, media and public relations.

Programme overview

The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.

The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.

It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The overall purpose of the programme is to:

  • Provide a comprehensive and differentiated understanding of communication and marketing communication
  • Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
  • Instil in students the capacity for carrying out advanced supervised research in an area of (Marketing) Communication

In particular, the programme aims to:

  • Develop students’ awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence
  • Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries
  • Impart the knowledge and skills of communication and marketing necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (human resource management, advertising, international marketing), as well as PhD opportunities in this area
  • Develop students’ abilities to evaluate and judiciously apply scholarship in Communication

Programme learning outcomes

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding

  • Demonstrate a critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet,etc.) communication
  • Demonstrate a critical understanding of models of consensus-generation, agenda-setting, opinion-formation and communicative interaction
  • Demonstrate an awareness of the issues and concerns involved in strategic communication, in marketing communication and intercultural communication
  • Demonstrate a comprehensive knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry
  • Demonstrate a comprehensive knowledge of the strategies and processes of social interaction either spoken or written
  • Demonstrate a critical understanding of the role of marketing with particular reference to international case studies
  • Demonstrate an appreciation of the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation (this would involve the collection, analysis and manipulation of data of diverse kinds from a variety of theoretical and methodological perspectives, an awareness of the (dis)advantages of each frame and/or method and, consideration of the ethical issues involved in data collection and storage relative to the (sub) cultures examined)

Intellectual / cognitive skills

  • Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
  • Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
  • Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills

  • Demonstrate an ability to create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
  • Demonstrate the capacity to evaluate communication processes already in place in different contexts and implement marketing communication policies

Key / transferable skills

  • Demonstrate the capacity to work both independently and with others in order to achieve common goals
  • Demonstrate an ability to manage learning self-critically

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

Learn more about opportunities that might be available for this particular programme by using our student exchanges search tool.


Study mode Start date UK/EU fees Overseas fees
Full-time Sep 2017 £6,000 £16,000

Please note these fees are for the academic year 2017/2018 only. Annual fees will rise by four per cent (rounded up to the nearest £100) for each year of study.

A complete list of all fees for our Masters Programmes

Related programmes

Postgraduate (Taught)

Related departments/schools

Related research areas

Programme leader

Dr Rosina Marquez Reiter

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General enquiries:

+44 (0)1483 681 681

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Course facts

Qualification Study mode Course length Start date
MA Full-time 12 months Sep 2017

Entry Requirements

Entry is open to applicants with a UK first or 2.1 honours degree or equivalent.Relevant work experience can be taken into account where applicants have not reached the standard entry requirements.

View entry requirements by country

English language requirements

IELTS 6.5 overall with 6.5 in Writing and 6.0 in each other component (or equivalent)

We offer intensive English language pre-sessional courses, designed to take you to the level of English ability and skill required for your studies here.


Loans, scholarships and financial support

There are many streams of funding for postgraduate students including awards, scholarships and loans. Learn more.


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Discounts for Surrey graduates

Thinking of continuing your education at Surrey? As an alumnus of Surrey you may be eligible for a ten per cent discount on our taught Masters programme fees.

For more details

Admissions Information

Our Admissions Policy provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students.

Further information for applicants

Postgraduate Study Advice

Steps to Postgraduate Study is an official, independent guide for anyone considering a taught postgraduate course. The guide is produced by the Higher Education Funding Council for England (HEFCE), the Higher Education Funding Council for Wales, the Scottish Funding Council and the Department for Employment and Learning, Northern Ireland.

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Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability and/or student demand.

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