This programme benefits from Surrey Business School’s expertise in retail – we have been offering programmes in the subject since 1989 – and reflects the demand for highly qualified managers in a rapidly internationalising sector.
At Surrey Business School, we offer a diverse range of business and management programmes that are fuelled by a common approach: encouraging you to be entrepreneurial and innovative, providing opportunities for you to engage with real-world business problems throughout your programme.
Retailing is a highly significant economic activity on both a national and international scale. Recognising this, we offer an MSc designed for those looking to develop their knowledge of the theory and practice of retail marketing and its application in the international business environment.
The programme also enables you to develop your knowledge of business management more generally, reflecting the demand for qualified managers in the sector.
The competitive significance of advanced retail marketing practices is increasingly acknowledged, making this programme highly relevant for future managers in retail and related professional services, working in both developed and developing business environments.
The student experience on this programme will include large lecture classes alongside seminars delivered to smaller groups. This offers you the opportunity to meet and interact with students from other programmes across Surrey Business School.
The programme comprises seven compulsory modules, one elective module and a dissertation.
Consumer behaviour is evident in everyday life and knowledge and understanding of this subject is beneficial to marketing and strategy formulation. The module will focus on behavioural concepts, appropriate research techniques and recent research findings to enhance students’ understanding of how consumers choose products. Recent trends in consumer behaviour applied to services are also incorporated.
The module is divided into two distinct elements, firstly the principles of marketing are covered, and secondly the retail industry specific application of marketing is analysed. The module also creates an opportunity to explore 'real life' decision-making and enhances a wide range of study skills, such as independent research, analytical skills as well as critical thinking.
Internationalisation is now a very substantive feature of the retail industry, with implications for retail competition, retailer strategy, retail development and supply chain management among other issues. A considerable and growing body of academic and practitioner literature surrounds this issue. It provides a valuable body of knowledge to inform future retail marketing managers and highlights some of the potential complexities and enduring challenges of retailing in an international environment. This module is designed to help you to understand the extent and nature of retail internationalisation and to critically evaluate related theories and conceptualisations.
Relationship marketing (RM), including customer relationship management (CRM), is a very current topic in marketing. Module content includes case studies, alliances and partnerships, capture of data, database management and the role of customer service and quality in RM.
Retail buying and merchandising are the core-competencies of retailers and impact substantially on retailers image and profitability. This module evaluates the role and nature of buying and merchandising strategies in meeting objectives (both financial and non-financial) of retail organisations. It examines specific management applications utilised in meeting product and service criteria set by the retail mix. Additionally the module touches upon related areas like in-store and shopper-marketing, retail operations and supply chain management.
This module covers the fundamentals of research practice. It introduces the process of research project formulation and the key elements of research design, namely the choice of unit of analysis, measurement, methods of data collection, and data analysis. Ultimately, the module prepares you to design and execute your research study for your dissertation in a systematic and scientific manner.
This module introduces students to the core principles of digital marketing. New technologies change the way companies interact with consumers. Technological evolution continues apace and marketers are seeking to exploit it in new, creative ways. This module provides a comprehensive framework for understanding the contextual, strategic and operational issues involved in the application of technology to marketing.
This module provides the conceptual foundations for understanding, analysing and interpreting accounting and cost management information. Students learn how to apply accounting principles and financial theory to decision-making in modern business organisations. Module content includes the financial environment, corporate governance and analysis of the prime financial statements.
This module provides an opportunity to apply the theoretical knowledge acquired during the programme to a set problem of international marketing with a view to supporting reasoned choices. Students undertake a basic investigation leading to conclusions which are theoretically underpinned and empirically supported on some international business problem identified from the literature.
Students are introduced to the concepts, issues, theory and practice of marketing communications (marcoms) and integrated marketing communications (IMC). This provides an understanding of how marketing communications work in practice, taking into account the context, culture and market characteristics.
This module covers the critical aspects of marketing research theory and practice to support and improve marketing management practice. Module content includes quantitative research, questionnaire design, advertising research, research on pricing, channel management research, internet research, and international market research.
Technology advances of the past decade have dramatically enhanced marketers’ means of collecting and analysing data to measure the ROI and effectiveness of their marketing strategies. This module is designed to provide students with an overview of what data is collected, how it can be analysed, and interpreted to guide marketing executives in their strategic decisions. The module focuses on introducing students to key analytical techniques with an emphasis on interpreting results and generating strategic insights for marketing decision making.
The dissertation is the final element of the programme which provides an opportunity for a sustained period of research. It allows students to concentrate on a topic that is of particular interest to you and it draws upon a range of different aspects of the taught programme. It also gives students an opportunity to work on their own with individual supervision.
Surrey is rated as the fourth best university in the UK for marketers by the LinkedIn University Rankings.
Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA).
The University of Surrey is a member of the Academy of Marketing.
Applicants should normally hold a Bachelors degree (a good UK 2.2) or an equivalent qualification from a recognised British or overseas university.
If an applicant’s Bachelors degree is not in a subject related to the MSc, some relevant work experience would be an advantage. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit.
View entry requirements by country
IELTS minimum overall: 6.5
IELTS minimum by component: 6.0
We offer intensive English language pre-sessional courses, designed to take you to the level of English ability and skill required for your studies here.
|Study mode||Start date||UK/EU fees||Overseas fees|
Please note these fees are for the academic year 2015/16 only. All fees are subject to annual review.
Thinking of continuing your education at Surrey? As an alumni of Surrey you could be eligible for a 10% discount on our Taught Masters programme fees.For more details
The University of Surrey is pleased to announce the Chancellor's International Scholarship for Taught Postgraduate, Surrey Business School students in the 2015/16 academic year.
The award is worth £2000 in the form of a fee waiver for self-funded students from India, Nigeria, Pakistan, Thailand and Vietnam achieving the equivalent of a UK 2:1. A further £1000 will be awarded to exceptional students.For more details
Professor Alan Brown, Associate Dean for Entrepreneurship and Innovation at Surrey Business School, recently talked invention, engineering and education with the co-founder of Apple, Steve Wozniak, at the IBM Innovate2013 conference in Orlando, Florida.
The University of Surrey has been ranked sixth in this year’s Times Higher Education Student Experience Survey.
The Faculty of Business, Economics and Law is delighted to announce that it has been exceptionally successful in the latest round of Economic and Social Research Council Doctoral Training Centre studentships.
Surrey Business School is delighted to announce a number of new additions to our academic staff, demonstrating our continued commitment to providing world-leading teaching and research.
Dr Ilke Inceoglu, the new Associate Dean for Research in the Faculty of Business, Economics and Law, discusses her passion for her research.
The University of Surrey hosts a second visit from children’s charity TourAid.
Professor Hilson, Programme Director for MSc Extractive Industries, the Environment and Sustainability, was interviewed by the New York Times in a recent article, On Moroccan Hill, Villagers Make Stand Against a Mine. Professor Hilson is a leading global authority on the environmental and social impacts of the small-scale mining sector.
At Surrey we are committed to enhancing our portfolio of postgraduate programmes to meet the demands from industry. This year we have introduced 8 new Postgraduate programmes which will prepare the way forward for your exciting future.
Originally invented by Yale economist Professor Robert Shiller, the Continuous Workout Mortgage is a new type of home loan that automatically reduces monthly payments when house prices decrease.
“Everyone was very kind and my lecturers and the other staff were so friendly, it was just like a family.”
The University of Surrey’s commitment to the future of mobile communications has been recognised with a share of £50 million in government funding to stimulate the UK economy.
Alan is Professor of Entrepreneurship and Innovation in the Surrey Business School where he leads activities in the area of corporate entrepreneurship and open innovation models. He also focuses on innovation in a number of research areas including global enterprise software delivery. Alan is also an IBM Distinguished Engineer at IBM Rational Software where he consults on business strategy and new business models.
Nikolaos Drakatos is Product Marketing Manager at PubMatic.
Michael Veasey is a self-employeed business and management consultant.
Richard Thalmann works as Client Service Executive for Works MC.
Dr Anuradha Katyal is a programme manager for ACCESS Health International, anon-governmental organisation in India.
Faye Gao is an Account Executive at Energy Focus, Inc. in New York.
Jeff Willcocks is the Managing Director at Trend Machinery and Cutting Tools Limited. He was asked to take over the management of the organisation on completion of his MBA and has been Managing Director since 2006.
Yasir Jawed is the CEO of Master Lubricants FZ-LLC, a lubricating oil blending plant in the UAE. He also acts as Director of three other companies.
Maciej Kokot is CEO at Fellow Foods. He has started three businesses since graduating from the University of Surrey.
Louise Tharnthong is a Senior eCommerce Manager for Tesco Lotus in Thailand. She was the lead project manager for Tesco Click & Collect after completing their Business Leadership Graduate Scheme, before becoming Senior eCommerce Manager for Tesco Lotus where she leads the business unit.