International in scope, our MSc in Strategic Tourism Management and Marketing is designed for existing tourism graduates and those already working in the tourism sector.
Our School of Hospitality and Tourism Management is recognised as among the best in the world, and is ranked 5th in the world by the QS World University Rankings 2018. We offer a dynamic perspective, a leading international reputation and a remarkable track record for graduate employment.
This programme combines our wealth of industry-relevant teaching and research with our unsurpassed industry connections to give you a substantial understanding of the impact that travel and tourism has on the world’s economy.
Our MSc in Strategic Tourism Management and Marketing provides an alternative and strategic learning opportunity, allowing you to pursue advanced ideas in tourism management.
You’ll explore topics such as strategic human resource management, strategic tourism management and smart tourism design. You’ll also be able to study a number of optional modules covering digital marketing and social media campaigns, strategic tourism consultancy, and event portfolio and destination development.
You’ll gain an insight into how tourism management and marketing can be used to understand the contemporary issues around tourism today, and how these will affect the future strategic direction of the global travel market.
|Qualification||Study mode||Course length||Start date|
|MSc||Full-time||12 months||Oct 2018|
* Subject to validation
This programme is subject to approval. This means that it has received initial agreement from the University and is currently undergoing a detailed final approval exercise, through the University’s quality assurance processes. These processes are a requirement for all Higher Education Institutions within the UK, to ensure that programmes are of the highest standard. Occasionally there may be instances where the University may delay or not approve the introduction of the programme. In these instances applicants will be informed by no later than 5 August.
There may be opportunities to acquire valuable European experience by working or conducting research abroadduring your degree or shortly afterwards. It is possible to do this in the summer period with an Erasmus+ grant working on your dissertation or as a recent graduate. In order to qualify your Erasmus+ traineeship must be a minimum of two months.
Hospitality, travel and tourism is a global industry, and as a graduate of our School of Hospitality and Tourism Management you’ll be well placed to take advantage of the huge growth and unbridled demand for jobs in the sector.
We give you a high-quality education which is intellectually rigorous and up-to-date, and relevant to the needs of future managers, executives and professionals in the tourism industry.
As the number one school in the UK and 5th in the world, according to the QS World University Rankings 2018,you’ll be able to draw on our reputation and our large community of professional alumni who continue to have an influence through their leading roles in the industry.
Our MSc in Strategic Tourism Management and Marketing is designed to meet the needs of professionals looking to further enhance their careers. It will equip you with the tools and understanding you need to meet the challenges within international tourism.