Strategic Tourism Management and Marketing MSc

Why choose this course?

International in scope, our MSc in Strategic Tourism Management and Marketing is designed for existing tourism graduates and those already working in the tourism sector.

Our School of Hospitality and Tourism Management is recognised as among the best in the world, and is ranked 5th in the world by the QS World University Rankings 2018. We offer a dynamic perspective, a leading international reputation and a remarkable track record for graduate employment.

This programme combines our wealth of industry-relevant teaching and research with our unsurpassed industry connections to give you a substantial understanding of the impact that travel and tourism has on the world’s economy.

What you will study

Our MSc in Strategic Tourism Management and Marketing provides an alternative and strategic learning opportunity, allowing you to pursue advanced ideas in tourism management.

You’ll explore topics such as strategic human resource management, strategic tourism management and smart tourism design. You’ll also be able to study a number of optional modules covering digital marketing and social media campaigns, strategic tourism consultancy, and event portfolio and destination development.

You’ll gain an insight into how tourism management and marketing can be used to understand the contemporary issues around tourism today, and how these will affect the future strategic direction of the global travel market.

Course facts

Qualification Study mode Course length Start date
MSc Full-time 12 months Oct 2018

* Subject to validation

Subject to validation

This programme is subject to approval. This means that it has received initial agreement from the University and is currently undergoing a detailed final approval exercise, through the University’s quality assurance processes. These processes are a requirement for all Higher Education Institutions within the UK, to ensure that programmes are of the highest standard. Occasionally there may be instances where the University may delay or not approve the introduction of the programme. In these instances applicants will be informed by no later than 5 August.

Stag Hill

Global opportunities

There may be opportunities to acquire valuable European experience by working or conducting research abroadduring your degree or shortly afterwards. It is possible to do this in the summer period with an Erasmus+ grant working on your dissertation or as a recent graduate. In order to qualify your Erasmus+ traineeship must be a minimum of two months.

Graduate prospects

Hospitality, travel and tourism is a global industry, and as a graduate of our School of Hospitality and Tourism Management you’ll be well placed to take advantage of the huge growth and unbridled demand for jobs in the sector.

We give you a high-quality education which is intellectually rigorous and up-to-date, and relevant to the needs of future managers, executives and professionals in the tourism industry.

As the number one school in the UK and 5th in the world, according to the QS World University Rankings 2018,you’ll be able to draw on our reputation and our large community of professional alumni who continue to have an influence through their leading roles in the industry.

Our MSc in Strategic Tourism Management and Marketing is designed to meet the needs of professionals looking to further enhance their careers. It will equip you with the tools and understanding you need to meet the challenges within international tourism.

Programme leader

GKRITZALI A Dr (Hosp & Tour)

Our students

  • Elodie Smith, BSc International Hospitality Management

    "From the breath-taking views in the Grampians to Philipp Island, full of tiny penguins passing by beautiful surf beaches, you don’t remember what boredom is."

    Read more

  • Alisa Kurtcenovskaia, BSc International Hospitality and Tourism Management

    "My exchange semester in Hong Kong has been one of the most rich and amazing experiences in my life. I have learnt a lot, not only in terms of academic studies, but also about building personal connections and different cultures."

    Read more

Our graduates

  • Isla Shambrook, BSc (Hons) International Tourism Management

    Want to know what it’s like to study at the School of Hospitality and Tourism Management? Second year student Isla Shambrook tells us how she’s found her journey so far.

    Read more

  • Nikisha Rabess, MSc International Tourism Marketing

    Nikisha tells us about her island home in the Caribbean and how she hopes to promote its tourism and cultural heritage once she’s completed her Masters.

    Read more

The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes.

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability and/or student demand.




Timetables are normally available one month before the start of the semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the course administrators.

Policies and regulations

Please refer to our academic regulations and student policies and regulations. These may be amended from time to time.

Learning and disability support

We have two services, the Student Personal Learning and Study Hub (SPLASH) and Additional Learning Support (ALS) which can help develop your learning.

Student Personal Learning and Study Hub

SPLASH is a learning space in the Library where our learning development team is based. It comprises dedicated Student Learning Advisers and Information Skills Librarians who can help you develop your academic and research skills, including writing, presenting, revision and critical thinking.

Find out more about the study support available.

Additional Learning Support

ALS is the University’s disability and neurodiversity service which supports students with disabilities, long-term health conditions, specific learning differences (for example: dyslexia and dyspraxia) and other neurodiverse conditions (for example: autism spectrum and attention deficit disorder).

If you have a disability, we encourage you to disclose your condition and register with the service so you can be appropriately supported during your studies.

The ALS team can arrange exam and learning support adjustments, give advice on applications for the Disabled Students' Allowance and screen students for dyslexia and dyspraxia. Regular study skills and mentoring support is also available.

See the Additional Learning Support website for more information.

Entry requirements

A UK 2:2 honours degree or international equivalent.

View entry requirements by country

English language requirements

IELTS Academic: 6.5 with a minimum of 6.0 in any component.

We offer intensive English language pre-sessional courses, designed to take you to the level of English ability and skill required for your studies here.

Recognition of prior learning

The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If this applies to you, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience, or to join the start of a course without the formal entry requirements. This means that you may be exempt from certain elements of study in the course for which you have applied and be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims. 

Please see the Code of practice for recognition of prior learning and prior credit: taught programmes (PDF) for further information. Please email Admissions with any queries.


Study mode Start date UK/EU fees Overseas fees
Full-time Oct 2018 £9,800 £19,800

Please note these fees are for the academic year 2018-19 only. Annual fees will rise by four per cent (rounded up to the nearest £100) for each year of study.

View the list of fees for all postgraduate taught programmes.


Scholarship for Pioneers of Tomorrow

Do you want to make a real difference or have you already accomplished something special? Then the "Pioneer" student scholarship program is right for you!

For more details

Student finance

Find out about the Government's postgraduate taught student finance support and Career Development Loans.

For more details.

For more details

Discounts for Surrey graduates

Thinking of continuing your education at Surrey? As an alumnus of Surrey you may be eligible for a ten per cent discount on our taught masters programme fees.

For more details

Surrey International Scholarship for Excellence 2018 entry

Tuition fee discounts up to £5,000 are available for high-calibre international students applying to study postgraduate taught courses starting in September 2018.

For more details

Admission information

Our postgraduate admissions policy provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students. You can also read our postgraduate applicant guidance.

Contact us

Admissions enquiries

+44 (0)1483 682 222

  • Register for a Postgraduate Webinar