Social Media and Digital Marketing

A one-day course designed for professionals in the hospitality and tourism industry, to help define what social media means for your business, brand and future.

Overview

Every day, significant technological changes impact the way media is produced, published and consumed. In our industry, social marketing is playing a leading role in connecting brands with customers and yet many organisations do not fully understand how to develop a strong social media strategy and how to harness the returns.

This course provides you with practical tips and guidance on how to maximise the use of social, and data analysis to grow the right customer base. You will learn what it takes to run effective social media campaigns, hook new audiences and generate more bookings.

Participants

  • Professionals in the hospitality, travel and tourism industry wishing to grow the number of visitors they can attract using social media.
  • Professionals in the visitor economy sector who wish to hear from experts to help support and enhance their marketing strategy.

Topics

  • Digital marketing and social media in the visitor economy - trends and areas to consider
  • Digital advertising and activities that drive sales
  • Social media marketing
  • Email marketing (in view of GDPR – how to rebuild your database)
  • Content marketing and how to achieve cut through

Learning outcomes

  • Demystify social media
  • Think strategically
  • Explore the current trends and best practice
  • Develop your confidence in the tools available
  • Integrate social media into your marketing strategy and overall business growth plan
  • Measure the ROI on a variety of digital and social channels

Course leaders

The programme will be delivered by Anthony Rawlins, Manager Director at Digital Visitor, voted 2019 Digital Agency of the Year. This multi-award winning social commerce agency help tourism, destination, experience and hospitality brands use digital to attract more visitors from around the corner or around the world.

Digital Visitor have also recently partnered with the Centre for Research and Enterprise.

DV award logo

Dates

We don't currently have any upcoming dates for this course.

Location

The course will take place in a dedicated space at the University of Surrey campus in Guildford, set amongst the vibrant student atmosphere, with catering from Lakeside Restaurant.

Cost

£200 per person.

Please note, there is a 10% discount for group bookings.

Register your interest

To register your interest, please contact cre@surrey.ac.uk.

Contact us

Find us

Address
School of Hospitality and Tourism Management
Austin Pearce Building (AP)
University of Surrey
Guildford
Surrey
GU2 7XH