Hotel revenue management: pricing, marketing and distribution
A programme in revenue management at The University of Surrey, introducing a more collaborative approach to Demand Management.
The course aims to broaden an understanding of Revenue Management, promising some hard work, fun interactive exercises, along with opportunities to network. Attendees will apply their learning by taking part in a competitive web based simulation, responding to business situations, and using market intelligence to make decisions throughout a year of trading. The course will wrap up with an analysis of ‘big data’ together with discussions on future trends in Revenue Management.
The course is designed and delivered by University of Surrey in partnership with Next Generation. The School’s Centre for Research and Enterprise offers open and bespoke executive education programmes to meet the increasing demand for industry-specific learning and development.
The partnership between the University of Surrey and Next Generation ensures the course provides attendees with access to the latest in both academic research and industry real time developments in the area of Revenue Management.
The course is also supported by STR, to lead a session on KPI’s with a market overview. Founded in 1985, STR is the source for premium data benchmarking, analytics and marketplace insights, with over 55,000 hotels subscribing to their service.
You will find yourself in a friendly and mutually supportive atmosphere of interactive discussions, and practical workshops.