Women as Vectors of Social Entrepreneurship in Hospitality and Tourism
A Half Day Workshop
- Thursday 24 September 2015, 10:30 to 16:00
- Room 66MS03, Rik Medlik Building, University of Surrey
- Open to:
- Public, Staff, Students, Alumni
The workshop is being organized as part of a research project into women and social entrepreneurship in the tourism and hospitality industry. The workshop will be of particular interest to you if you are working in the area of the role of women as entrepreneurs and managers/leaders, women as facilitators of social innovation in tourism and hospitality or related industries. The workshop will also be of interests to people working on gender equality, social entrepreneurship and women empowerment initiatives.
The research project, carried out by the University of Surrey and the Open University with funding from the British Academy / Leverhulme Trust, focuses on women as social entrepreneurs in the tourism and hospitality industry in Cameroon. The project was triggered by recent claims that social entrepreneurship acts as a catalyst for innovation, value creation and social change especially in niche markets (e.g. tourism and hospitality) often overlooked and less served by traditional profit-maximizing commerce. If well executed social entrepreneurship can be a key contributor to lifting disadvantaged groups out of poverty and leads to local economic development. The project aims to explore the nature, motivations and extent to which women entrepreneurs use their tourism & hospitality businesses as platforms for engagement in various forms of social entrepreneurship leading to value creation, economic and community development.
Cameroon is a valuable case study because it is one of the African countries that remains underexplored despite being classed as an emerging tourism destination and experiencing steady and robust economic growth. A growing number of micro and small businesses are owned and/or managed by women who also form the bulk of the labour force in business. The research project aimed to answer the following questions:
- In what ways can female entrepreneurs in H&T be considered as social entrepreneurs and how does the structure and organization of society shape the nature of female participation in social entrepreneurship?
- What are the challenges involved in mobilizing female entrepreneurs into a system that allows for effective engagement in H&T ventures with SE as the key guiding philosophy for maximising local value creation?
The workshop will provide the opportunity for all participants to discuss research findings and experiences, as well as wider questions and implications on the role of women as social entrepreneurs in the tourism and hospitality industry. Participants are encouraged to come prepared to share their own research evidence and experiences.
We look forward to welcoming you to the University of Surrey.
Dr Albert Kimbu, University of Surrey
Dr Michael Ngoasong, Open University Business School
Dr Caroline Scarles, University of Surrey
|Date / Time||Topic|
|10:30 - 10:45||Arrival & Registration (tea & coffee)|
|10:45 - 10:55||Introduction and welcome (Prof Graham Miller, University of Surrey)|
|10:55 - 11:15||Women & Social Entrepreneurship in the Hospitality and Tourism Industry: The road less travelled? Tricia Barnett (Director, Equality in Tourism)|
|11:15 - 12:15||Research Presentations: ‘Women as Vectors of Social Entrepreneurship in Tourism and Hospitality’ by Dr Albert Kimbu (University of Surrey) and Dr Michael Ngoasong (Open University Business School)|
|12:15 - 13:15||Lunch|
|13:15 - 14:15||Goal setting: Research Agenda for Women SE in Tourism and Hospitality (Thematic Sessions)|
|14:15 - 14:35||Coffee/Tea|
|14:35 - 15:35||Discussion and Forward Thinking Agenda|
Moderator: Dr Caroline Scarles (University of Surrey)
|15:35 - 16:00||Summary and close|
|16:00||Networking & drinks reception provided by Surrey SHTM|