Graduate profile
Carolyn Simard, MSc Marketing Management graduate from the University of Surrey

Carolyn Simard

"I think one of the best thing about my course was the structure. I enjoyed the combination of courses related to marketing and general business courses like accounting and entrepreneurship."


Marketing Management MSc

Graduation year




Carolyn, who graduated from MSc Marketing Management in 2017 and is now working as a Marketing and Product Intern at start-up company CampaignDeus, talks about her experience on her MSc course at Surrey.

What attracted you to choose the University of Surrey and to study your course here?
Before deciding on what university to attend for my masters, I visited each university. The first thing that really struck me was Guildford and the campus itself. I really enjoyed the small town feel of Guildford and its proximity to London. I also really found the range of marketing courses that Surrey offered impressive. I wasn’t sure if I wanted to specialise in International Retail Marketing, in the end I decided not to, but having the option was great.

What were the best things about your course?
I think one of the best thing about my course was the structure. I enjoyed the combination of courses related to marketing and general business courses like accounting and entrepreneurship. I think it is so important to have basic knowledge of all business functions, as well as very specialised knowledge of marketing. I also liked having the option of modules in the second semester. I chose social media marketing, however, there were a wide variety of options for other interests. Lastly, I really enjoyed the dissertation process.

"Being paired up, one-on-one, with a professor to guide you through the dissertation process is incredibly helpful."


However, although there is help from the professors (especially in the summer semester when your only responsibility is completing the dissertation), ultimately the dissertation is independent and it is very satisfying to work on something for a year that is completely original from the topic to the writing.

What do you do now and what do you find the most enjoyable about your line of work?
Currently, I work at a small start-up, CampaignDeus, which provides independent benchmarking, measurement and reporting on influencer marketing.  I really enjoy working in a sector of marketing that is relatively new. I think there is a larger opportunity to be a part of something truly innovative just because the space is so new.

How did your time at Surrey help you choose what career to go into? 
I think through the modules on my course at Surrey, I was able to decide that I wanted to work in digital marketing specifically.

What are your top tips for students aspiring to work in your profession?
Firstly, I think it really important to be very thoughtful about the topic of your dissertation. Your dissertation gives you a great opportunity to prove to future employers that you are passionate and have specialised knowledge in a certain sector of marketing. So definitely think about what sector of marketing you want to work in and try and tailor your dissertation topic to that area. Secondly, think about the size and type of the company you want to work in. Working at a small and a large company both offer positives, drawbacks and challenges. As does working in different sectors or business whether it be e-commerce or fast moving consumer goods.

Do you have any other comments you’d like to offer about your time at Surrey or life after university?
Definitely take advantage of the  career resources that Surrey provides! The year goes so quickly and it’s never too early to start thinking about what you want to do after.


Discover more about our business and management courses, including our MSc Marketing Management