School of Psychology

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School of Psychology PhD Research Conference

  • Friday 28 Apr. 2017

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  • Seminar

Research that matters: Bridging the gap between scientists and practitioners

  • Tuesday 02 May. 2017

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  • Workshop

Workshops on career advancement and development of women

  • Thursday 04 May. 2017

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  • A preference for the uncanny benefits creativity

    A popular view is that people are “wired” to dislike and avoid things novel and unexpected, because such events and situations signal potential threat and danger (Jonas et al., 2014; Noordewier & Breugelmans, 2013). But at many points in history, and in many contexts, an ability to approach and explore unexpectedness has also proven functional, and highly desirable.

    That some people value and approach things new and unexpected is apparent in their fascination with groundbreaking innovations (Noppers, Keizer, Bockarjova, & Steg, 2015), surrealist art (Swami, Pietschnig, Stieger, Nader, & Voracek, 2012), or foreign lands and cultures (Brandt, Chambers, Crawford, Wetherell, & Reyna, 2015; Crisp & Turner, 2011; Pittinsky & Montoya, 2009).

    In this research we aim to understand whether and when schema-violations – targets or situations that disconfirm our schema- and stereotype- based expectancies – can foster greater creativity.

    In Study 1 & 2 we investigate what appraisal processes (surprise, interest) and personality antecedents (openness to experience, need for structure) regulate people’s attraction (vs. aversion) to schema-violations.

    In Study 3 & 4 we look at whether people’s preference for schema-violating (over schema-consistent) stimuli associates with greater creativity (divergent thinking and lifelong creative achievements), and whether it explains the seminal association of openness to experience and creativity.

    Finally, in Studies 5-7 we demonstrate that exposure to schema-violations can increase creative performance – conditional on people’s openness to schema-violating stimuli.



    Małgorzata A. Gocłowska, University of Amsterdam
    (In collaboration with Matthijs Baas, Carsten De Dreu, Andrew Elliot, and Richard Crisp)

    2.00pm to 3.00pm in TB 06

  • In 2006, the European Regulation on nutrition and health claims on foods (Nutrition and Health Claims Regulation (NHCR): European Commission No. 1924/2006) established, for the first time, a common framework for the regulation of such claims across the European Union (EU).

    The opportunities for product innovation arising from this new legislation combined with protection of consumer interest in respect of controlling misleading advertising, while at the same time promoting public health, are noteworthy. But such opportunities needed to be evaluated against the burden on industry to undertake significant research activity into these claims and to present a scientific substantiation to satisfy the procedure for approval.

    The EU-funded REDICLAIM project considered these issues in relation to ‘reduction of disease risk’ claims. As the project comes to an end, this webinar will present the project findings and give you the opportunity to ask questions of our expert speakers.

    The session will include:

    • An introduction to the REDICLAIM project
    • Ensuring successful health claim applications
    • Health claims as promoters of new innovative food products?
    • The NHCR and issues with the regulatory framework
    • Modelling to predict the health and economic impact of ‘reduction in disease risk claims’


    How to Join our Webinar:

    • Please register here  for the REDICLAIM Webinar on Thursday the 6th of April 2017 at 2pm GMT/3pm CET
    • After registering, you will receive a confirmation email containing information about joining the webinar.


    How to Join our mailing list

    Please sign up here to receive email updates about the publication of the REDICLAIM project recommendations and further papers, reports and presentations.

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Jet-lag is given the swerve by adjusting meal times on the ground, find researchers

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