Being at Surrey was one of the best experiences of my life and when I think about my time in the university a big smile always crosses my face.
A popular view is that people are “wired” to dislike and avoid things novel and unexpected, because such events and situations signal potential threat and danger (Jonas et al., 2014; Noordewier & Breugelmans, 2013). But at many points in history, and in many contexts, an ability to approach and explore unexpectedness has also proven functional, and highly desirable.
That some people value and approach things new and unexpected is apparent in their fascination with groundbreaking innovations (Noppers, Keizer, Bockarjova, & Steg, 2015), surrealist art (Swami, Pietschnig, Stieger, Nader, & Voracek, 2012), or foreign lands and cultures (Brandt, Chambers, Crawford, Wetherell, & Reyna, 2015; Crisp & Turner, 2011; Pittinsky & Montoya, 2009).
In this research we aim to understand whether and when schema-violations – targets or situations that disconfirm our schema- and stereotype- based expectancies – can foster greater creativity.
In Study 1 & 2 we investigate what appraisal processes (surprise, interest) and personality antecedents (openness to experience, need for structure) regulate people’s attraction (vs. aversion) to schema-violations.
In Study 3 & 4 we look at whether people’s preference for schema-violating (over schema-consistent) stimuli associates with greater creativity (divergent thinking and lifelong creative achievements), and whether it explains the seminal association of openness to experience and creativity.
Finally, in Studies 5-7 we demonstrate that exposure to schema-violations can increase creative performance – conditional on people’s openness to schema-violating stimuli.
In 2006, the European Regulation on nutrition and health claims on foods (Nutrition and Health Claims Regulation (NHCR): European Commission No. 1924/2006) established, for the first time, a common framework for the regulation of such claims across the European Union (EU).
The opportunities for product innovation arising from this new legislation combined with protection of consumer interest in respect of controlling misleading advertising, while at the same time promoting public health, are noteworthy. But such opportunities needed to be evaluated against the burden on industry to undertake significant research activity into these claims and to present a scientific substantiation to satisfy the procedure for approval.
The EU-funded REDICLAIM project considered these issues in relation to ‘reduction of disease risk’ claims. As the project comes to an end, this webinar will present the project findings and give you the opportunity to ask questions of our expert speakers.
The session will include:
Please sign up here to receive email updates about the publication of the REDICLAIM project recommendations and further papers, reports and presentations.
Researchers from the University of Surrey have found dieters who eat ‘on the go’ may increase their food intake later in the day which could lead to weight gain and obesity.
A team of researchers led by the University of Surrey, has found that front of package nutrition labels can enable consumers to make healthier food choices.
Dr Naomi Winstone from the University of Surrey has been awarded a prestigious National Teaching Fellowship Award from the Higher Education Academy (HEA).
A collaborative team of leading social psychologists from the University of Surrey, Clark University, University of Ghent and Middlesex University London have investigated how lads’ mags normalise sexism in three new studies. The results are published today in Psychology of Men and Masculinities.
A study published recently in the journal Psychology and Health has found that jetlag in long-haul cabin crew is alleviated when meal times are regulated on their days off.