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Dr Victoria Eichhorn

Lecturer in Tourism

Qualifications: BA (Human Geography and Business), MA (Distinction) (European Tourism Management), PGCAP, PhD

Email:
Phone: Work: 01483 68 3780
Room no: 24 MS 02

Office hours

During the semester, my office hours are: Tuesday from 2pm to 3pm and Friday from 10am to 12pm. 

Outside the semester, please send me an e-mail to schedule an appointment: v.eichhorn@surrey.ac.uk 

Further information

Biography

After graduating in European Tourism Management, Victoria gained wide-ranging industry experiences by working for 4 years for the German National Tourism Board (GNTB) at the Headquarters’ Office as well as abroad. As Press Officer and Internet Marketing Manager for the GNTB in Madrid/ Spain, she held overall responsibility for all press and internet related tasks, covering the Spanish and Portuguese Markets. Key responsibilities include the development and implementation of press and internet marketing strategies, market analyses, evaluation of promotional plans, organisation of press conferences and FAM trips as well as the acquisition of business partners. 

Before being appointed as lecturer in tourism, Victoria worked for more than 2 years as Research Officer for accessible tourism, dealing with enhancing travel opportunities for people with disabilities. As part of her position as Research Officer, she focused on researching the market potential and size for a proposed accessible information service as well as developing the business plan to prove commercial sustainability. 

Victoria’s doctoral research focused on the social exclusion of individuals with a disability in tourism. At its core, the research aimed at re-conceptualising 'social exclusion' in tourism and investigated the effect of this meaning on identity positions.

Research Interests

General Research Interests: 

  • Exclusionary Practices in Tourism
  • Power Relations and Identity Positions in Tourism
  • Accessibility, Disability and Tourism Destinations
  • Destination Management and Marketing
  • Destination Marketing Organisations (DMOs)

Current Research Projects: 

  • The Social Exclusion of Individuals living with Disabilities in Tourism
  • Competitiveness for a European Tourism for All (CETA)

Research Collaborations

Project Name: Competitiveness for a European Tourism for All (CETA)
Researchers: Dr Graham Miller and Victoria Eichhorn
Project Summary: The main aim of the CETA project is to help SMEs to be more sustainable and competitive by introducing them to methods for making their services and venues more accessible for all customers. The main target group for the CETA network is the owners/ managers of SMEs that are involved in all sections of the tourism chain.
Project Partners: ENAT (European Network for Accessible Tourism) Belgium; Slovenian National Tourist Association; Tourism for All, Sweden; Vellinge Municipality, Sweden and COIN, Italy
Source of Funding: EU DG Enterprise
Project Websites: Accessible Tourism & CETA

Publications

Journal articles

  • Eichhorn V. (2008) 'Enabling Access to Tourism through Information Schemes'. Annals of Tourism Research, 35 (1), pp. 189-210.
    doi: 10.1016/j.annals.2007.07.005
  • Eichhorn VM, Buhalis D. (2006) 'The Accessibility Requiring Market in Europe: Socially and Economically Important'. The Journal for the Tourism Industry, Quarter IV (130)

Conference papers

  • Eichhorn VM, Miller G. (2010) 'Small and Medium Sized Enterprise Requirements for Sustainable Tourism Development'. Falsterbo, Vellinge, Sweden: Competitiveness for European Tourism for All conference
  • Miller G, Eichhorn VM. (2010) 'Business Orientation to Accessible Tourism in Europe'. Falsterbo, Vellinge, Sweden: Competitiveness for European Tourism for All conference
  • Eichhorn VM, Miller G. (2010) 'Research on SMEs Requirements for Sustainable Tourism Development'. Brussels, Belgium: European Commission - Department for Enterprise and Industry
  • Eichhorn VM, Tribe J, Miller G. (2009) 'Denying the Development of Tourism Experiences – The Authoritative Discourse of Social Exclusion'. Aalborg, Denmark: ATLAS
  • Eichhorn VM, Buhalis D, Miller G, Michopoulou E. (2006) 'Truly Inclusive? Accessibility Information Schemes for Disabled Tourists'. Guildford, Surrey, UK: Cutting Edge Research in Tourism – New Directions, Challenges and Applications

Book chapters

  • Eichhorn VM, Buhalis D. (2011) 'Accessibility – A Key Objective for the Tourism Industry'. in (ed.) Accessible Tourism: Concepts and Issues Bristol : Channel View Publications , pp. 46-61.

Reports

  • Miller G, Eichhorn VM. (2010) Small and Medium Sized Enterprise Requirements for Sustainable Tourism Development: Competitiveness for a European Tourism for All.
  • Neumann P, Eichhorn VM. (2007) Training Accessible Tourism for All – Trends and Tools in Europe. in (ed.) Design For All Article number 2(6) , pp. 38-52.
  • Eichhorn VM, Buhalis D, Michopoulou E, Miller G. (2005) Accessibility Market and Stakeholder Analysis. in (ed.) One-Stop-Shop for Accessible Tourism in Europe (OSSATE) Project Report
  • Buhalis D, Eichhorn VM, Michopoulou E, Miller G. (2005) Strategy for Commercial Exploitation, Branding and Promotion (‘eService Exploitation Plan’). in (ed.) One-Stop-Shop for Accessible Tourism in Europe (OSSATE) Project Report
    [ Status: Unpublished ]

Teaching

Undergraduate:
- Business of Tourism (UG1)
- Business Environment (UG1)
- Tourism and Society (UG2) 
- International Tourism Destinations (UG3)

Postgraduate:
- Tourism Services Marketing
- Event Services Marketing
- Destination Management and Marketing
- Tourism Social Sciences

Departmental Duties

Editor of the Tourism Subject Group Newsletter

Affiliations

Member of the European Network of Accessible Tourism (ENAT)