Surrey Business School

Highlights

Welcome

"Welcome to Surrey Business School. We offer business education and services that we believe are different.

"As well as cutting-edge research of world-leading quality, we focus on practice: how business is done."

Read the full introduction to Surrey Business School from Professor Andy Adcroft, the Acting Head of School.

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Leadership Development Programme

Win a free Executive Education masterclass - complete a short, confidential survey on executive education and management training amongst businesses in the Surrey area.

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World class business incubation

Congratulations to Surrey’s SETsquared, named the best University business incubator in the world by UBI Global.

Find out more about SETsquared and Surrey Incubation.

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Discover our programmes

Ranked 2nd for Business and management in the Guardian University Guide 2017

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Who we work with

At Surrey Business School, we collaborate with a number of private, public and third sector organisations.

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Accreditation

Surrey Business School is accredited by both the Association to Advance Collegiate Schools of Business (AACSB) and the Association of MBAs (AMBA).

Read more about our accreditations.

Featured news

Feature

University of Surrey appoints Professor Ansgar Richter as Dean of Surrey Business School

The University of Surrey has appointed Professor Ansgar Richter as the new Dean of Surrey Business School, ranked second in the UK for Business and Management and twelfth for Accounting and Finance by the Guardian University Guide 2017.

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Feature

SBS Announces New Advisory Board

On 16 June SBS appointed a new Advisory Board, a key to steering and building on success to achieve the SBS vision of excellence

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Feature

Toast of Surrey, Young Business of the Year Winners- Ruby & Kind

On 28 April the county’s business community came together to celebrate the success of not only the winners on the night but of the thriving Surrey economy in general.

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Our Blog

  • Award Winning Case History – European Conference for Research Methodology (ECRM), 2016

    Award winning casr study- ECRM July 2016

    In collaboration with Dr. Smirti Kutaula (Kingston Business School) and Prof. Mark Saunders (Birmingham Business School), I received a runner’s up prize for our paper titled: “Using Storytelling to Teach Sampling Techniques” at the European Conference for Research Methodology (ECRM), 2016 at Kingston Business School.

    Our award winning case history is published in 2016 Innovation in Teaching of Research Methodology Excellence Awards An Anthology of Case Histories ISBN: 9781910810972. Over 40 submissions were entered, proposing innovative teaching techniques for research methods and a panel of judges chose 10 finalists.

    Teaching research methods is a challenge for most teachers, yet a sound knowledge of research methods is the key to opening many doors, almost guaranteeing  good research outcomes. The task concept which prefaced our paper was to propose an innovative and academically sound means of teaching research methods.

    We chose the medium of storytelling. The aim of telling stories was, traditionally, in the form of cautionary tales to help people understand real and complex situations, by creating ‘mind pictures’ which are much easier for us to remember. Because we employed storytelling techniques, the audience was helped to understand the theme and linkage between the ways storytelling can help students understand complex research method concepts – such as sampling – in more relatable and engaging ways. 

    Our light-hearted storytelling style presentation was well received and gained positive feedback from the judges and audiences. The experience of being a story-teller to an adult audience was amazing, and one which I really enjoyed.

     

    Dr. Alvina Gillani

    Teaching Fellow in Marketing and Strategy, Surrey Business School

  • A great first day of the DEAL workshops. A very useful and provocative intro from David Plans, some Digital Economy “ducking and diving” from Alan Brown, then a really wonderful seminar and workshop from Annabelle Gawer for the rest of the day, exploring the changing nature of value and ecosystems due to Digital Platforms. A lively audience, and great feedback from the sessions.

    Annabelle Gawer DEAL workshop PicMonkey 1000 Annbelle Gawer

    It is an exciting week for us: the first significant gathering of Surrey Business School’s, Centre for the Digital Economy (CoDE) top ‘minds on Digital’ in one creative, intensive, and high-energy workshop running a full week in the Business insights Lab – all for the benefit of startups.

    The sessions are co-sponsored with ENDuRE, the European Network of Design for Resilient Entrepreneurship. Chief of ENDuRE at Surrey and CoDE team member Dr David Plans kicked off the week with a blast of insight about the challenges, opportunities, and surreal experiences in store for European startups like his, BioBeats. ‘Often,’ he stressed, ‘change is the most difficult part of any business. Even with the perfect business model, startups hit a wall they didn’t anticipate, and die. Even though ‘fail quickly’ is an Agile principle, it’s not great for the economy; however, by failing, we also find out what a good idea actually IS’.

    The madness and contradictions inherent in getting a startup off the ground is why ENDuRE got started: to change how entrepreneurship is taught; and to facilitate interaction amongst European startups. The latter isn’t easy: fundraising is different from country to country; cultural logistics vary widely; and Brexit is going to make it harder to have the conversations.

     

    David Plans gif David Plans

    Some more of David’s advice to our audience from both the business community and the Surrey MBA:

    • ‘In terms of the iteration of funding and the speed of business, the UK is like a limping elephant compared with the US’s cheetah. But, in turn, the UK makes Europe look slow.’
    • ‘Ideas are worthless. Execution is everything. Your team, therefore, is the most important asset you’ve got.’
    • ‘Be prepared for questions from potential investors like, Have you ever been divorced? Have you ever had a nervous breakdown? They are trying to find out how much of yourself you put into your business. They are looking for a “racehorse”.’
    • ‘Once you’ve made a successful pitch and the funding starts, you’ll probably end up having to fire yourself. That’s how you know you’ve succeeded.’

    David’s conclusions: Resilience is the key — plus testing everything, iterating daily, and getting used to swimming in a sea of change.

    Over to Professor Alan Brown, who asked – What does it really mean to be successful? He encouraged the spirit of Experimentation: together within the workshop – but also conducting business in a much more interactive way. ‘It’s possible,’ says Alan, ‘that everything we teach at business school is wrong – that rather than looking to theory on past business cases, we should be looking to ourselves, to “emerging knowledge” as we shape it, to luck, and to experimentation – perhaps this is the new formula for learning, with discovery blended with execution.’

    Professor Annabelle Gawer spent the afternoon guiding the workshop through one of the most significant areas of the Digital Economy, using her ground-breaking research on Platforms. Platforms went from enigma to buzzword in a few short years – and Annabelle was there from the beginning. She explains, Digital platforms constitute 70% of all unicorns (companies whose valuation exceeds $1 billion), and they affect our lives as citizens, employees, or entrepreneurs. This is why we must understand deeply how they create value, as well as what forces drive the distribution of the value created”.

    She continues, “Entrepreneurs must understand how to build platform businesses in our digital economy”. Her passion is infectious, and the questions kept coming throughout her session.

    Day 2 found us learning about Value and Digital: Professor Roger Maull and Dr Phil Godsiff ran the gamut from Open Data and the Internet of Things to a Blockchain exercise involving Lego, stickers, maths problems, and an imaginary marketplace, in an extremely lively and effective hands-on demonstration of how Blockchain really works.

    It’s Day 3, and we’ll be hosting the IBM UK Emerging Technologies Team for a Design Studio session, and a day dedicated to ‘design thinking.’

    We’re only halfway through the week, but we’re exhilarated and inspired, and already certain that ‘DEAL’ will be an annual event.

    Who knows what the Digital Revolution will look like in a year? We can only guess – so make sure to join us as we get to grips with the next wave of innovation.

    Kris Henley 

  • Surrey Business School researchers Professor of Retail Management Andrew Alexander and Chair in Retailing and Marketing Christoph Teller, have been working to improve our understanding of the role and contribution of retail store managers. In today’s competitive omni-channel retail environment, brick and mortar retailers increasingly compete on the basis of the customer experience that they can deliver. Part of this experience occurs in the store, but part depends on the experience customers have in the surrounding shopping environment.

    Enhancing Customer Value

    In a recent study (together with Professor Anne Roggeveen, Babson College, MA, USA) they investigate the role and potential of store managers as boundary spanners in shopping centres. Boundary spanning store managers negotiate boundaries between the parent retail organization and the shopping centre and between the shopping centre and customers. They are key individuals who have the potential to act as both ‘ambassadors’ and ‘seismographers’ not only for their  organization but also for the wider shopping centre network.

    Analysis reveals six types of boundary-spanning activities. Four serve to represent the organization and network (service delivery, coordination, guarding, and external communication), while two others are more informational in nature (information collection and relay). The research highlights the wide range of activities a store manager can undertake to improve the competitiveness of their organization and the wider shopping centre network by enhancing customer experience and thus creating value.

    The research suggests a number of practical implications concerned with the communication of the boundary spanning role and its potential, the identification of boundary spanning champions and the facilitation of those who undertake this important role.

    You can download the full research paper for free (Open Access) by clicking on here: ‘The Boundary Spanning of Managers within Service Networks’* published by Elsevier in the Journal of Business Research.

    *The authors would like to acknowledge the Academy of Marketing and the British Academy of Management for their support in relation to this research.

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Who we work with

At Surrey Business School, we’ve created an innovative and stimulating environment in which our academics, students and alumni work with international corporate businesses, SMEs and government, offering bespoke consultancy and applied education programmes. Here are just a few examples of some of the organisations we’re currently working with:

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Surrey Business School
Faculty of Arts and Social Sciences
University of Surrey
Guildford
GU2 7XH

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