Dr Bowen Yi

Yi, B., Shi, D., & Li, G. (2025). Real Me or Digital Me? Consumers’ Consumption Responses to Online Avatars. International Journal of Hospitality Management, 132,104394. (SSCI, IF= 8.3)

Yi, B., Shi, D., & Li, G. (2025). What makes an AI-themed hotel successful? New evidence from a sequential research design. International Journal of Contemporary Hospitality Management, 37(3), 783-804. (SSCI, IF= 9.0)

Yi, B., Shi, D., & Li, G. (2025). Seeing is believing: impacts of visual cues on social interaction and popularity of shared accommodation. Current Issues in Tourism, 1-21. (SSCI, 5-Year IF= 6.3)

Yi, B., Li, F., Shi, D., & Pei, K. (2025). Single-sided or double-sided messages? Message sidedness and travel influencer marketing effectiveness1. Asia Pacific Journal of Tourism Research, 1-19(SSCI, 5-Year IF= 4.4).

Shi, D., Yi, B., Zhang, B., & Yu, D. (2023). Travelling to an unusual destination: Chinese tourists’ preferences for visiting North Korea. Current Issues in Tourism, 26(13), 2128-2144. (SSCI, 5-Year IF= 6.3)

Shi, D., Yi, B., Shi, F., & Satta, S. (2022). Motivation configuration of bluxury tourism behavior: An FsQCA application. Cornell Hospitality Quarterly, 63(1), 33-47. (SSCI, 5-Year IF= 4.2)

Yi, B., Shi, D., Shi, F. and Zhang, L. (2021), Do the flipped impacts of hotels matter to the popularity of Airbnb? International Journal of Contemporary Hospitality Management, 33 (6), 2239-2263. (SSCI, IF= 9.0)

Chang, W., Liu, A., Wang, X. and Yi, B. (2020), Meta-analysis of outcomes of leader–member exchange in hospitality and tourism: what does the past say about the future? International Journal of Contemporary Hospitality Management, 32 (6), 2155-2173. (SSCI, IF= 9.0)