Dong Thuy Duong
Pronouns: She/her
Postgraduate Researcher
MSc in International Hospitality Management
About
My research project
A Realist Evaluation of Community-Based Tourism in Vietnam’s Ethnic Minority Communities using the Qualitative Impact Protocol (QuIP)The overall aim is to explain how, why and under what conditions CBT interventions generate intended and unintended outcomes for different groups in Vietnam’s ethnic minority communities, and why outcome patterns vary across contexts. A realist evaluation approach is used, which is well suited to examining context-dependent and differentiated outcomes of complex social interventions.
Supervisors
The overall aim is to explain how, why and under what conditions CBT interventions generate intended and unintended outcomes for different groups in Vietnam’s ethnic minority communities, and why outcome patterns vary across contexts. A realist evaluation approach is used, which is well suited to examining context-dependent and differentiated outcomes of complex social interventions.
My qualifications
MSC in International Hospitality Management
Swiss Hotel Management School
MSC in International Hospitality Management
Uinversity of Derby
Publications
Hoang Pham Truong ; Thao Chu ; Long Nguyen; Duong Dong; Tom Baum (2026) "From service delivery to crafting memorable experiences: guest perspectives". International Journal of Contemporary Hospitality Management, Vol. 38 No. 9 pp. 2816–2836, doi: https://doi.org/10.1108/IJCHM-12-2025-1854
This study explores the role of employees in shaping memorable hotel experiences (MHEs) through customer perceptions. It aims to identify employee attributes that strongly influence memorable guest experiences.