Dr Filippo 'Fil' Zanasi

Module Leader for the MBA Marketing and the Applied Marketing Consultancy modules.

BSc, MSc, PhD

f.zanasi@surrey.ac.uk

https://lbconsulting.me/

Office: 16a MS03. Student meetings available upon request by email.

Academic and research departments

Strategy, Marketing and International Business.

About

Biography

25 years experience in a variety of sales and marketing practitioner and leadership roles in the B2B enterprise software industry. PhD in Innovation Strategy. Lecturer and independent consultant in strategy, marketing, and innovation.

Areas of specialism

Strategy and Strategic Marketing in the B2B technology industry.

University roles and responsibilities

Module Leader for the MBA Marketing and the Applied Marketing Consultancy modules.

News

University of Surrey marketing students on a field trip at Denbies Wine Estate in Surrey Hills

20 JUL 2026

A year in marketing studies at Surrey

Research

Research interests

Organizational Ambidexterity: How does the firm balance its limited resources between exploiting current market opportunities and exploring for new ones?

Salesperson motivation.

Supervision

Completed postgraduate research projects I have supervised

MSc. student supervision.

Teaching

Marketing Strategy in the Digital Era (Core MBA Marketing module).

Applied Marketing Consultancy (PG).

Strategic Marketing (PG).

Foundational Marketing (UG).

Marketing Research and Consumer Insights (UG).