Filippo 'Fil' Zanasi
Lecturer in Marketing. Module Leader for Channel Management.
BSc, MSc.
About
Biography
25 years experience in a variety of sales and marketing practitioner and leadership roles in the B2B enterprise software industry. Doctoral researcher in Innovation Strategy.
Areas of specialism
Strategy and Strategic Marketing in the technology industry.
University roles and responsibilities
- Module Leader for Channel Management
ResearchResearch interests
Organizational ambidexterity: How does the firm balance its limited resources between exploiting current market opportunities and exploring for new ones.
Research interests
Organizational ambidexterity: How does the firm balance its limited resources between exploiting current market opportunities and exploring for new ones.
Supervision
Completed postgraduate research projects I have supervised
MSc. student supervision.
Teaching
Channel Management.
Strategic Marketing.
Marketing Communications.