Dr Filippo 'Fil' Zanasi
Lecturer in Marketing. Module Leader for Channel Management and Consumer Behaviour.
BSc, MSc, PhD
About
Biography
25 years experience in a variety of sales and marketing practitioner and leadership roles in the B2B enterprise software industry. PhD in Innovation Strategy. Lecturer in strategy, marketing, and innovation.
Areas of specialism
Strategy and Strategic Marketing in the B2B technology industry.
University roles and responsibilities
- Module Leader for Channel Management and Consumer Behaviour.
ResearchResearch interests
Organizational Ambidexterity: How does the firm balance its limited resources between exploiting current market opportunities and exploring for new ones?
Research interests
Organizational Ambidexterity: How does the firm balance its limited resources between exploiting current market opportunities and exploring for new ones?
Supervision
Completed postgraduate research projects I have supervised
MSc. student supervision.
Teaching
Foundational Marketing.
Strategic Marketing.
Marketing Analytics.
Channel Management.
Consumer Behaviour.