Dr Lin Su PhD
ResearchResearch interests
Consumer Cultures, Marketing, Omnichannel Marketing, Digital Business, Entrepreneurship, Creativity and Innovation, Advertising in the Creative Industries, Fashion Marketing, Branding
Research interests
Consumer Cultures, Marketing, Omnichannel Marketing, Digital Business, Entrepreneurship, Creativity and Innovation, Advertising in the Creative Industries, Fashion Marketing, Branding
Teaching
Entrepreneurship in the Digital Domain，Management Information System，Business Modelling, Digital Business Project
Publications
Highlights
Publication and Conference
Li, J.H., Ghaffari, M., and Su, L. (2020) ‘Counterfeit luxury consumption strategies in a collectivistic culture: the case of China’, Journal of Brand Management, 27, 546 - 560
Chair, the Macromarketing Conference (2018) Consumers as change agents track, United Kingdom
Su, L. (2015). Once Upon a Consumer: co-creating personalised and unique retail experience through life story swapping. Innovation, Enterprise and Business Excellence Research Cluster (IEBE), University of West London, United Kingdom
Su, L. (2012). The life story swapping perspective of the retail experience: co-creating personalised and unique shopping experiences through service encounters. Centre for Research in Advertising and Consumption Doctoral Colloquium, University of Bath, United Kingdom
Su, L. (2011). Co-creation of consumer experience in retail store environments. Centre for Research in Advertising and Consumption Doctoral Colloquium, University of Bath, United Kingdom
Su, L. and Moody, W. (2009). Building a strong brand through Web 2.0 environment: exploring a social media beauty campaign in China. The CPN (China Postgraduate Network) Conference, Manchester, United Kingdom