Natalia Ma
Postgraduate Research Student
BBA, MSc
Academic and research departments
Surrey Hospitality and Tourism Management, Centre for Competitiveness of the Visitor Economy.About
My research project
The Economics of Sustainable Nature-Based Tourism: Tourist Preferences and Willingness to PayThe project aims to understand how tourists make decisions about sustainable tourism options and how economic incentives can encourage more environmentally responsible choices. It explores the factors that influence tourists' willingness to support conservation initiatives and pay for sustainable tourism experiences.
Supervisors
The project aims to understand how tourists make decisions about sustainable tourism options and how economic incentives can encourage more environmentally responsible choices. It explores the factors that influence tourists' willingness to support conservation initiatives and pay for sustainable tourism experiences.
My qualifications
WSET LEVEL 1 AWARD IN WINES
WSET
2026
MSc in International Hotel Management
University of Surrey
2026
SUSTAINABLE FUTURES AWARD
University of Surrey
Sustainable development goals
My research interests are related to the following:
