Practical Survey Design and Web-Based Methods
Attendance dates:February 2020: 17, 18, 19
Time commitment: 3 days
Stag Hill campus, University of Surrey, Guildford, Surrey GU2 7XH
This module will introduce you to the general principles of survey design, before considering some of the central challenges facing survey methodology in the move to online data collection. The methodological focus of the module will be underpinned by examples of substantive empirical work from survey practitioners. You will gain first-hand experience of online survey design using the Qualtrics software package.
On successful completion of this module, you will be able to:
- Demonstrate a conceptual understanding of question wording and design issues in survey (C and K)
- Gain practical experience of developing an online survey using Qualtrics (P and T)
- Demonstrate a systematic understanding of the pros and cons of a range of survey designs and the particular challenges of online methods (C and P)
- Recognise the importance of appropriate sampling methodologies (C, K and P)
- Demonstrate a comprehensive understanding of sources of error in survey measurements and be aware of how they can be measured, prevented and reduced (C and K)
- Gain a thorough understanding of the principles of 'mobile first ' for survey design (K)
- The art and the science of questionnaire design
- Sampling theory and non-probabilistic approaches to survey design
- Modes of data collection, self-completion, computer-assisted personal interviewing (CAPI), computer-assisted telephone interviewing (CATI) and the web
- Quality criteria in survey methods - survey error; threats to validity and the reliability of estimates
- Survey weighting and representativeness
- Ethical considerations in survey research
- Web based panels and online experiments
- ‘Mobile first’ and lessons for survey design
- Falling response rates and survey quality
- Online survey experiments
Learning and teaching methods
- Hands-on workshops
- Small group work
- Independent study
- Group discussion and feedback
Robert is a medical sociologist with a particular interest in the sociology of sleep. He has conducted numerous research projects using surveys, and has particular expertise in survey design.
Ian is a quantitative social scientist with particular expertise in multilevel modelling, survey methodology and missing data.
Dr Patten Smith
Patten is Director of Research Methods at Ipsos MORI and a survey methodologist with decades of experience in survey sampling, weighting, and questionnaire design. He is also chair of the Social Research Association and a fellow of the Academy of Soc...See profile
View our recommended reading list.
There are no formal entry requirements for this module.
Fees and funding
Price per person:
£595Government and commercial sector applicants
£495Education and charitable sector applicants
Terms and conditions
When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our policies and regulations and our terms and conditions. You are also confirming you have read and understood the University's prospective student privacy notice.
Further details of our terms and conditions will follow.
This online prospectus has been prepared and published in advance of the commencement of the course. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing, but changes (for example to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read more.