Digital Business Challenge
This project is suitable for companies with an active digital marketing presence (e.g. website and social media channels) who seek support for their digital marketing activity.
Module
Digital Project Development
Duration
February - May
Student expertise (level of study)
Masters
Putting digital marketing into action
Student teams apply their learning from the classroom in a project to support digital marketing activity of designated companies. This is supported by outside speakers from industry, including former students now working in key digital marketing roles in companies, and by a workshop with the FIGMA design tool.
Students gain invaluable insights into how theory works in practice and offer unique skills and perspectives to support their designated companies. Their expertise covers a range of topics including customer journey mapping, social media management, website UI / UX design and SEO management.
How it works
Companies are recruited based on feedback for their project proposal which should highlight a key digital marketing challenge where the student team can create impact. The company stakeholder should also be prepared to support the student team to make them as effective as possible.
Initially, student teams will evaluate current digital marketing activity to make sure that they understand the context.
Based on a stakeholder presentation, the team will then execute agreed tasks for the business challenge which they carry out for the remainder of the term. Students are expected to transfer learning to the company stakeholder and create tangible impact as part of the project.
The strategy document and tactical plan generated during the Digital Marketing Corporate Challenge will make a positive impact on our marketing activities. Very impressive.Andrew Cawthorne, Director of Business Development, Surrey Satellite Ltd
Why get involved
- Cost-effective resources: Partner businesses gain access to student resources with specialised skills to support digital marketing activity.
- Fresh perspectives: Student teams can develop key insights into a range of topics such as customer journey mapping, social media management, digital analytics, website design, and SEO management.
- Knowledge transfer: Through collaboration with student teams supported by academic staff, partner businesses can upscale their digital marketing skills, practices, and tools.
- Networking opportunities: Partner businesses can leverage the network of students, academic staff, and other stakeholders to develop business collaboration further.
The student teams provided valuable insight into both SEO and social media strategies which was instrumental with the success of our new product launch.Phill Townend, Group Marketing Communications Director, Vision Engineering
What we need from your company
- Should have an active digital marketing presence including business website and social media channels.
- Should be prepared to commit a minimum of two hours a week to support the student team for the duration of the project, including weekly team meetings and the Stakeholder Presentation.
- Should have a defined digital marketing business challenge which is realistic given the project timeline and student resources.
Get in touch today
If you’re a business looking to collaborate with developing student talent and receive tailored insights into your own industry challenges, please contact us. The B-Clinic at Surrey Business School is your opportunity to gain practical solutions while shaping the next generation of business leaders.