Hospitality, Tourism and Events Consultancy

Final year BSc students apply their learning from the classroom to support the consultancy project including teamwork, client management, project planning and management, data analysis and interpretation. This is supported by outside speakers from industry including former students now working in key business consultancy roles.

Student teams collaborate closely with business stakeholders throughout the project to support a designated hospitality, tourism or events organisation. The students gain invaluable insights into how theory works in practice for consultancy and how it relates to business decision-making. In turn, they are expected to maximise the impact for the business stakeholder and transfer learning including recommendations through a presentation at the end of the project.

Student teams work with a range of organisations nationally and even internationally to support them to improve an aspect of performance within an organisation. Projects have included creating social media strategy and content, analysing carbon emissions, risk and crisis management, wellbeing and DEIB initiatives, service and revenue optimisation, improving customer satisfaction, AI and digital integration and business development.

The students’ skills and interests are aligned with the organisation to maximise impact including the transfer of key learning. In some cases, organisations have arranged follow-up projects or even employment opportunities for students given the positive impact.