Reza Aboutalebi

Dr Artin Backtash-Rad


Senior Lecturer in Global Strategy & International Business
PhD, MBA, BSc
+44 (0)1483 684286
51 MS 02
Mondays 09:00-10:00 & Tuesdays 10:00-12:00

Academic and research departments

Surrey Business School.

About

Research

Research interests

Supervision

Postgraduate research supervision

Teaching

Publications

Highlights

Books

Backtash-Rad, A. (2027). Collaborative All-Stakeholder Framework for Education (CAFE): A New Education System for a New Era. California, USA: SAGE Publishing.

Aboutalebi, R. (2005). 5S: Base for TQM Implementation and Attaining Business Excellence (2nd ed.). Tehran, Iran: Gazal Publishing.

Aboutalebi, R. (2001). A Managerial Solution for Social Problems. Tehran, Iran: Gazal Publishing.

 

Book Chapters

Backtash-Rad, A. (2025). Diversity, Equality & Inclusion in International Business. In S. Everett, & I. Hill (Eds.), Diversity, Equity & Inclusion for Business and Management. California, USA: SAGE Publishing.

Backtash-Rad, A. (2025). Supply Chain Strategies for the Industry 5.0 Era. In J. Vilko, S. Nazir, M. Ali & M. Torkkeli (Eds.), Technological innovations and Industry 5.0: A supply chain perspective. Amsterdam, Netherlands: Elsevier.

Aboutalebi, R. (2021). Building Blocks of the Industry and Strategizing. In F. Saruchera (Ed.), Advanced Perspectives on Global Industry Transitions and Business Opportunities. 229-269 Hershey, PA, USA:  IGI Global.

Aboutalebi, R. (2020). Strategies for effective worldwide supply chains. In Management Association (Ed.), Supply Chain and Logistics Management: Concepts, Methodologies, Tools, and Applications, 189-202. Hershey, PA, USA: IGI Global.

Aboutalebi, R. (2017). The taxonomy of international manufacturing strategies. In L. Brennan, & A. Vecchi (Eds.), International manufacturing strategy in a time of great flux, 17-41. Cham, Switzerland: Springer.

Aboutalebi, R., Tan, H., & Lobo, R. T. (2017). Transcontinental strategies and strategic choices. In B. Christiansen (Ed.), Transcontinental strategies for industrial development and economic growth, 15-42. Hershey, PA, USA: IGI Global.

Aboutalebi, R. (2016a). Strategies for effective worldwide supply chains. In B. Christiansen (Ed.), Handbook of research on global supply chain management, 1-14. Hershey, PA, USA: IGI Global.

Aboutalebi, R. (2016b). Failure-avoidance in the implementation of tourism and hospitality strategies. In A. Nedelea, M. Korstanje, & B. George (Eds.), Strategic tools and methods for promoting hospitality and tourism services, 89-108. Hershey, PA, USA: IGI Global.

Aboutalebi, R. (2016c). Barriers to strategy implementation. In I. Lee (Ed.), Encyclopaedia of E-commerce development, implementation, and management, 536-550. Hershey, PA, USA: IGI Global.

Aboutalebi, R., Tan, H., & Dyerson, R. (2016). Strategic Fashion Management: Influential Factors in Strategy Implementation. In A. Vecchi, & C. Buckley (Eds.), Handbook of research on global fashion management and merchandizing, 79-111. Hershey, PA, USA: IGI Global.

 

Work-in-progress Papers for Academic Journals

Backtash-Rad, A. (work-in-progress). The CAFE Assessment. Assessment and Evaluation in Higher Education

Backtash-Rad, A. (work-in-progress). The CAFE Learning. The Internet and Higher Education.

Backtash-Rad, A. (work-in-progress). The CAFE Teaching. Journal of Higher Education.

Backtash-Rad, A. (work-in-progress). The CAFE Curriculum. Journal of Higher Education.

Backtash-Rad, A. (work-in-progress). The Collaborative All-Stakeholder Framework for Education (CAFE). Higher Education.

 

Refereed Conference Publications

Backtash-Rad, A. (2026). Demography, Education, and IB Capabilities. In: Academy of Management Conference 2026. 31 July-4 August 2026, Philadelphia, U.S.A.

Backtash-Rad, A. & Nawaz, I. Y. (2026). Learning by Teaching: A Pedagogical Model for Deep Learning, Engagement, & Assessment in Management. In: Academy of Management Conference 2026. 31 July-4 August 2026, Philadelphia, U.S.A.

Backtash-Rad, A. & Nawaz, I. Y. (2026). Developing AI-Proof Management Graduates: Redesigning Curriculum, Pedagogy, and Assessment. In: Academy of Management Conference 2026. 31 July-4 August 2026, Philadelphia, U.S.A.

Backtash-Rad, A. (2026). Reshaping Management Education based on International Students’ DEI. In: AIB 2026 Manchester Conference. 30 June-3 July 2026, Alliance Manchester Business School, Manchester, UK.

Backtash-Rad, A. (2026). Demographic Change and Management Education. In: AIB 2026 Manchester Conference. 30 June-3 July 2026, Alliance Manchester Business School, Manchester, UK.

Backtash-Rad, A. (2026). Demographic Divergence and the Reconfiguration of Management Education: Implications for International Business Capability Formation. In: BAM (British Academy of Management), 40th Annual Conference of BAM. 09-11 September 2026, Royal Holloway, University of London, Egham, UK.

Backtash-Rad, A. (2026). International Students, DEI, and the Redesign of Management Education: An International Business Perspective. In: BAM (British Academy of Management), 40th Annual Conference of BAM. 09-11 September 2026, Royal Holloway, University of London, Egham, UK.

Backtash-Rad, A. (2025). Guided-Flexible Education: A New Education System for a New Era In: Teaching and Learning Conference @ Academy of Management Conference 2025. 25-29 July 2025, Copenhagen, Denmark.

Backtash-Rad, A. (2025). Growth by AI-Powered Management Education: A Curriculum Perspective In: Teaching and Learning Conference @ Academy of Management Conference 2025. 25-29 July 2025, Copenhagen, Denmark.

Backtash-Rad, A. (2025). Guided-Flexible Assessment: How to Co-Create Assessment In: Learning, Teaching & Student Experience 2025 Conference. 19-20 May 2025, Nottingham, UK.

Backtash-Rad, A. (2025). AI Roles in Management Education in the Context of Emerging Markets In: AIB 2025 Louisville Conference. 28 June-2 July 2025, Louisville, KY, USA.

Backtash-Rad, A. (2025). Managing Diversity, Equality & Inclusion in International Business In: AIB 2025 Louisville Conference. 28 June-2 July 2025, Louisville, KY, USA.

Backtash-Rad, A. (2025). Industry 5.0-focused Supply Chain Strategies In: AIB 2025 Louisville Conference. 28 June-2 July 2025, Louisville, KY, USA.

Backtash-Rad, A. (2025). Learning Leadership: A Guided-Flexible Learning Approach
Track: Knowledge and Learning. In: BAM (British Academy of Management), 39th Annual Conference of BAM: On the Border: Management Challenges, Business Opportunities and Disrupted Institutional Contexts. 01-05 September 2025, Kent Business School, Kent, UK.

Backtash-Rad, A. (2025). Co-Creating Curriculum: A Guided-Flexible Curriculum/Syllabus Approach. In: BAM (British Academy of Management), 39th Annual Conference of BAM: On the Border: Management Challenges, Business Opportunities and Disrupted Institutional Contexts. 01-05 September 2025, Kent Business School, Kent, UK.

Backtash-Rad, A. (2025). Guided-Flexible Assessment: Co-Creating Assessment
Track: Knowledge and Learning. In: BAM (British Academy of Management), 39th Annual Conference of BAM: On the Border: Management Challenges, Business Opportunities and Disrupted Institutional Contexts. 01-05 September 2025, Kent Business School, Kent, UK.

Backtash-Rad, A. (2025). Teaching and Practicing International Business: A Guided-Flexible Teaching Approach In: 51st AIB UKI 2025 Conference. 24-26 April 2025, Guildford, Surrey, UK.

Backtash-Rad, A. (2025). From Emerging to Established: Leveraging AI-Enabled Management Curricula for Global Markets In: 51st AIB UKI 2025 Conference. 24-26 April 2025, Guildford, Surrey, UK.

Backtash-Rad, A. (2025). Can DEI be Toxic? A Real-World Approach to DEI in International Business In: 51st AIB UKI 2025 Conference. 24-26 April 2025, Guildford, Surrey, UK.

Backtash-Rad, A. (2024). Guided-Flexible Assessment: Shall we let the students choose their assessments? In: Teaching and Learning Conference @ Academy of Management Conference 2024. 9-13 August 2024, Chicago, IL, USA.

Backtash-Rad, A. (2024). Guided-Flexible Curriculum/Syllabus: Co-Designing Curriculum/ Syllabus. In: Teaching and Learning Conference @ Academy of Management Conference 2024. 9-13 August 2024, Chicago, IL, USA.

Backtash-Rad, A. (2024). Guided-Flexible Teaching: Student Participation in Teaching. In: BAM (British Academy of Management), 38th Annual Conference of BAM: Achieving transformation for greater good: Societal, organisational and personal barriers and enablers. 04-06 September 2024, Nottingham Trent University, Nottingham, UK.

Backtash-Rad, A. (2024). Guided-Flexible Education: New education system for new era. In: BAM (British Academy of Management), 38th Annual Conference of BAM: Achieving transformation for greater good: Societal, organisational and personal barriers and enablers. 04-06 September 2024, Nottingham Trent University, Nottingham, UK.

Aboutalebi, R. (2020). The Education Quality Framework. In: BAM (British Academy of Management), 34th Annual Conference of BAM: Innovation for a Sustainable Future. 02-04 September 2020, University of Manchester, Manchester, UK.

Aboutalebi, R. (2019). Industry-makers and Strategizing: A Literature Review. In: BAM (British Academy of Management), 33th Annual Conference of BAM: Seeking solutions in uncertain times. 03-05 September 2019, Aston University, Birmingham, UK.

Aboutalebi, R. (2018a). Europeanization of the Strategy. In: EAMSA (Euro-Asia Management Studies Association), the 35th EAMSA Annual Conference: The era of new industrial revolution and its impact on international business- Implications for Euro-Asia business relations. 7-10 November 2018, Hankuk University of Foreign Studies, South Korea.

Aboutalebi, R. (2018b). A European approach to business strategy. In: AIB (Academy of International Business), 60th annual conference of AIB. 25-28 June 2018, Minneapolis, U.S.A.

Aboutalebi, R. & Ozaki, Y. (2017). Evaluating the Cross-country Transferability of the Organizational Culture. In: BAM (British Academy of Management), 31st Annual Conference of BAM: Re-connecting management research with the disciplines: Shaping the research agenda for the social science. 5th-7th September 2017, University of Warwick, England, UK.

Aboutalebi, R. (2017). Research Populations in Management Studies. In: BAM (British Academy of Management), 31st Annual Conference of BAM: Re-connecting management research with the disciplines: Shaping the research agenda for the social science. 5th-7th September 2017, University of Warwick, England, UK.

Aboutalebi, R. (2016). International Manufacturing Strategies: A Taxonomy. In: BAM (British Academy of Management), 30th Annual Conference of BAM: Thriving in Turbulent Time. 06-08 September 2016, Newcastle University, England, UK.

Aboutalebi, R. and Lobo, R. T. (2016). Preferred Cross-continental Strategies. In: AIB (Academy of International Business), 58th annual conference of AIB: The Locus of Global Innovation. 27-30 June 2016, New Orleans, Louisiana, U.S.A.

Aboutalebi, R. (2015a). Preventing Failure of Strategy Implementation. In: EAMSA (Euro-Asia Management Studies Association), the 32nd Annual Conference of EAMSA: Theory and Practice in Bringing Europe and Asia- Contemporary Challenges in International Marketing. 28-31 October 2015, SOAS, University of London, England, UK.

Aboutalebi, R. (2015b). Worldwide Supply Chain Strategies. In: EAMSA (Euro-Asia Management Studies Association), the 32nd Annual Conference of EAMSA: Theory and Practice in Bringing Europe and Asia- Contemporary Challenges in International Marketing. 28-31 October 2015, SOAS, University of London, England, UK.

Aboutalebi, R. (2015c). Failure-avoidance in Strategy Implementation. In: BAM (British Academy of Management), 29th Annual Conference of BAM: The Value of Pluralism in Advancing Management Research, Education and Practice. 08-10 September 2015, The University of Portsmouth, England, UK.

Aboutalebi, R. (2015d). Supply Chain Strategies: New Taxonomy. In: BAM (British Academy of Management), 29th Annual Conference of BAM: The Value of Pluralism in Advancing Management Research, Education and Practice. 08-10 September 2015, The University of Portsmouth, England, UK.

Aboutalebi, R. (2015e). Taxonomy of Barriers to Strategy Implementation. In: BAM (British Academy of Management), 29th Annual Conference of BAM: The Value of Pluralism in Advancing Management Research, Education and Practice. 08-10 September 2015, The University of Portsmouth, England, UK.

Aboutalebi, R. and Ozaki, Y. (2014). Evaluating Transferability of Japanese Organizational Culture. In: AJBS (Association of Japanese Business Studies), 27th Annual Meeting of AJBS: Issues regarding Japanese business system. 21-22 June 2014, Westin Bayshore, Vancouver, Canada.

Aboutalebi, R. and Tan, H. (2014a). Modelling Implementation of Strategy. In: BAM (British Academy of Management), 28th Annual Conference of BAM: The Role of the Business School in Supporting Economic and Social Development. 09-11 September 2014, Belfast Waterfront, Northern Ireland, UK.

Aboutalebi, R. and Tan, H. (2014b). A Hybrid Model for International Strategy Implementation. In: AIB (Academy of International Business), 56th annual conference of AIB: International Business, Local Contexts in Global Business. 23-26 June 2014, Beedie School of Business, Simon Fraser University, Vancouver, Canada.

Aboutalebi, R., Tan, H. and Lobo, R. (2013). Inter-Continental Strategy Implementation. In: EAMSA (Euro-Asia Management Studies Association), 30th Annual Conference of EAMSA: Innovation in Asia and Europe Approaches and Answers to new Challenges. Institute of East Asian Studies (IN-EAST); 27-30 November 2013, University of Duisburg-Essen, Duisburg, Germany.

Aboutalebi, R. and Tan, H. (2013a). Research Populations in International Context. In: EAMSA (Euro-Asia Management Studies Association), 30th Annual Conference of EAMSA: Innovation in Asia and Europe Approaches and Answers to new Challenges. Institute of East Asian Studies (IN-EAST); 27-30 November 2013, University of Duisburg-Essen, Duisburg, Germany.

Aboutalebi, R. and Tan, H. (2013b). A Synthetic Strategy Implementation Model. In: BAM (British Academy of Management), 27th Annual Conference of BAM: Managing to Make a Difference. 10-12 September 2013, Aintree Racecourse, Liverpool, UK.

Aboutalebi, R. and Tan, H. (2013c). Toward a Tentative Strategy Implementation Model. In: BAM (British Academy of Management), 27th Annual Conference of BAM: Managing to Make a Difference. 10-12 September 2013, Aintree Racecourse, Liverpool, UK. 

Aboutalebi, R. and Tan, H. (2013d). Strategy Implementation as a System. In: UK Systems Society, 17th Annual Conference of the UK Systems Society: Systems and Society- Ideas from Practice. 08-10 September 2013, St Anne’s College, Oxford University, UK.

Aboutalebi, R. and Tan, H. (2013e). A System-Based Strategy Implementation Model. In: UK Systems Society, 17th Annual Conference of the UK Systems Society: Systems and Society- Ideas from Practice. 08-10 September 2013, St Anne’s College, Oxford University, UK. 

Aboutalebi, R. (2013). A Tentative Model of Strategy Implementation. In: AIB (Academy of International Business), 40th Academy of International Business: International Business, Institutions and Performance after the Financial Crisis. 21-23 March 2013, Aston Business School, Birmingham, UK.

Aboutalebi, R. and Tan, H. (2012a). A Comparative Study of Strategy Implementation Models. In: BAM (British Academy of Management), 26th Annual Conference of BAM: Management Research Revisited: Prospects for Theory and Practice. 11-13 September 2012, University of Cardiff, Cardiff, UK. 

Aboutalebi, R. and Tan, H. (2012b). Investigating Outward FDI by Indian MNEs in the UK. In: AIB (Academy of International Business), 39th Academy of International Business: New Global Developments and the Changing Geography of International Business. 29-31 March 2012, the University of Liverpool, Liverpool, UK.

Aboutalebi, R. (2011). Implementable Internationalization Strategies for Companies from Emerging Economies. In: EAMSA (Euro-Asia Management Studies Association), 28th Annual Conference: Strategies of international development in Euro-Asian Business. 23-26 November 2011, University of Gothenburg, Gothenburg, Sweden.

Aboutalebi, R. (2009a). Organisational Success: Impacts of Ethic/Values, Organisation’s Social Responsibility, and Culture. In: European Parliament, the 6th Conference on Ethics in Business, Corporate Culture & Spirituality. 5-6 November 2009, European Parliament, Brussels.

Aboutalebi, R. (2009b). Business Success as Network of Networks. In: EAMSA (Euro-Asia Management Studies Association), 26th Annual Conference: Globalization of Technology, Innovation & Knowledge: The Euro-Asia Connection. 22-24 October 2009, Lausanne, Switzerland.

Aboutalebi, R. (2009c). Organisational Success: Fact or Fiction. In: Graduate Conference on Social Sciences and Management, the 3rd Graduate Conference on Social Sciences and Management, 8-9 October 2009, University of Bradford, England.

Aboutalebi, R. (2009d). The Model of Organizational Success. In: IBER (International Business & Economics Research), 10th Annual Conference of IBER: International Business. 5-7 October 2009, Las Vegas, USA.

Aboutalebi, R. (2009e). Toward Modelling Organisational Success. In: International Forum for Contemporary Chinese Studies, 2nd Conference of the International Forum for Contemporary Chinese Studies. 7-9 September 2009, University of Nottingham, England. 

Aboutalebi, R. (2009f). The Organisational/Business Success: An Overview. In: Scottish Doctoral Management, 5th Scottish Doctoral Management Conference. 11-12 June 2009, University of St Andrews, Scotland.

 

Awards & Scholarships

The CUIBE (Consortium for Undergraduate International Business Education) Award for Best Paper on International Business Education. My paper entitled ‘AI Roles in Management Education in the Context of Emerging Markets’ has been selected as a finalist for the CUIBE Award for Best Paper on International Business Education at the AIB Meeting in Louisville, 2025.

Nomination for the best theory paper, at the Academy of International Business Conference, USA, 2025 for my paper called ‘Industry 5.0-focused Supply Chain Strategies’.

Awarded the School of Management half scholarship by the Royal Holloway School of Management for doctoral studies at Royal Holloway, University of London

Distinction in MBA at the University of Carleton, Canada

Distinction in BSc programme at the University of Tehran, Iran