Dr Humberto Gumeta
Academic and research departments
Surrey International Institute at Dongbei University of Finance and Economics (SII-DUFE), Faculty of Arts, Business and Social Sciences.About
Biography
Dr Gumeta obtained his PhD in Management Studies (Information Systems) from Cambridge Judge Business School in 2010, his Master’s degree (with distinction) in Analysis, Design and Management of Information Systems (ADMIS) from the London School of Economics and Political Science in 2002, and his Bachelor’s degree in Industrial and Systems Engineering from Monterrey Institute of Technology (ITESM, Mexico) in 1999.
Dr Gumeta is the Director of Business Management and Analytics at SII-DUFE, providing programme leadership for the BSc in International Business Management and BSc Business Management with Analytics. Additionally, he is the Senior Personal Tutor at SII-DUFE, overseeing a team of over 20 personal tutors in charge of about 1000 students.
Before joining Surrey, Dr Gumeta served as an Assistant Professor in the College of Business Administration at Gyeongsang National University, South Korea from 2010 to 2012 and as a postgraduate reach volunteer with Friends International in Edinburgh, Scotland from 2009 to 2010. Previously, he worked as Deputy Manager for Process Evaluation at the Mexican Tax Administration Service from 2002 to 2005, Head of Department for Energy, Infrastructure and Environment at the Mexican Regulatory Improvement Commission (2000-2001), and Project Industrial Engineer at Coats North America (2000).
Areas of specialism
University roles and responsibilities
- Chairman of SII-DUFE Library Committee
- Head of Induction Programmes at SII-DUFE
- Senior Personal Tutor at SII-DUFE
- Director of Business Management and Analytics (SII-DUFE Programme Leader for BSc International Business Management and BSC Business Management with Business Analytics)
My qualifications
ResearchResearch interests
Information Systems, Authentic Assessment, AI and Pedagogy
Research projects
Online information credibility among Chinese university students from an ELM perspectiveThe goal of this research is to gain some insight into the ways university students in Surrey International Institute, China and their counterpart students in Surrey Business School, Guildford evaluate the credibility of information from online sources. A comparative study will be used to assess pattern of information search from online resources.
Indicators of esteem
Reviewer for Journal of Theoretical and Applied Electronic Commerce Research
Reviewer for Laudon, K.C., Laudon, J.P. and Traver, C.G. (eds) Management information systems: Managing the digital firm. 18th edn. Pearson.
Research interests
Information Systems, Authentic Assessment, AI and Pedagogy
Research projects
The goal of this research is to gain some insight into the ways university students in Surrey International Institute, China and their counterpart students in Surrey Business School, Guildford evaluate the credibility of information from online sources. A comparative study will be used to assess pattern of information search from online resources.
Indicators of esteem
Reviewer for Journal of Theoretical and Applied Electronic Commerce Research
Reviewer for Laudon, K.C., Laudon, J.P. and Traver, C.G. (eds) Management information systems: Managing the digital firm. 18th edn. Pearson.
Teaching
Dr Gumeta has been the SII-DUFE Module Leader for:
- MAN2092 Management Information Systems
- MAN2132 Entrepreneurship in the Digital Domain (discontinued)
- MAN2199 Digital Business Project
- MAN2200 Digital Coding
- MAN3084 E-Business (discontinued)
- MAN3104 Project Management
- MAN3116 Business Research Project
- MAN3132 Entrepreneurship and Innovation (discontinued)
Publications
Highlights
Gumeta, H. (forthcoming) ‘WeChat, the “super app” leading digital transformation in China’, in Laudon, K.C., Laudon, J.P. and Traver, C.G. (eds) Management information systems: Managing the digital firm. 18th edn. Pearson.
Gumeta, H. (2025), "Online Teaching in China: Active Learning and Authentic Assessment Challenges", Vilalta-Perdomo, E., Scroccaro, A., Salinas-Navarro, D.E. and Michel-Villarreal, R. (Ed.) The Emerald Handbook of Active Learning For Authentic Assessment, Emerald Publishing Limited, Leeds, pp. 271-291. https://doi.org/10.1108/978-1-83797-857-120251014
Gumeta, Humberto & Khan, Jashim. (2017). WHERE IS MOBILE LEARNING GOING IN CHINA?. 2750-2759. 10.21125/inted.2017.0751 (conference paper)
Cho, S., Gumeta, H., (2015) “Factors affecting university students' start-up: Comparative study on Korean and Chinese universities”, Journal of the Korean Entrepreneurship Society, 10 (3), pp.130-15