Saba'a Haitham Al Hadidi
Postgraduate Researcher
Academic and research departments
Strategy, Marketing and International Business, Surrey Business School, Doctoral College.About
My research project
Green advertising message characteristicsMy research explores green advertising message characteristics and how consumers interpret and evaluate environmental claims, with a focus on claim credibility, message design.
My research explores green advertising message characteristics and how consumers interpret and evaluate environmental claims, with a focus on claim credibility, message design.
My qualifications
M.B.A Degree In Business Administration
University of Jordan
Bachelor Degree in Marketing
Balqa'a Applied Univeristy
ResearchResearch interests
Advertising advertising effectiveness; advertising message design; consumer responses to advertising; digital advertising; green advertising.
Research interests
Advertising advertising effectiveness; advertising message design; consumer responses to advertising; digital advertising; green advertising.
Publications
Highlights
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