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Dr Sheena Karangi


Lecturer in Marketing, PG Director MSc Digital Marketing & Channel Management
PhD, MA, BSc
+44 (0)1483 682936
64 MS 03

Academic and research departments

Department of Marketing and Retail Management.

About

Areas of specialism

Sensory marketing, haptics, retail atmospherics, experimental research methods

Affiliations and memberships

FHEA
Fellow of Higher education Academy

Teaching

Publications

Karangi, S. W., & Lowe, B. (2021). Haptics and brands: The effect of touch on product evaluation of branded products. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.1959

 

Conferences

Karangi, S (2021). Outdoor Atmospheric effects on behavioural intention: The role of Aesthetic Appeal. American Marketing Association (AMA) Winter Academic Conference, Chicago, USA

Karangi, S. and Lowe, B. (2019). The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-Luxury and Luxury Branded Products, 10th EMAC Regional Conference, Saint Petersburg, Russia 

Karangi, S. and Lowe, B. (2019). The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-Luxury and Luxury Branded Products, 52nd Academy of Marketing Conference, London, UK