Dr Sheena Karangi


Lecturer in Marketing, Prog. Director MSc Digital Marketing
PhD, MA, BSc. FHEA, MCIM

Academic and research departments

Department of Marketing.

About

Areas of specialism

Sensory marketing; SEO; Social media marketing; Web and data analytics; Haptics ; Retail atmospherics

Affiliations and memberships

FHEA
Fellow of Higher education Academy
Chartered Institute of Marketing
Member

Teaching

Publications

Karangi, S. W., & Lowe, B. (2021). Haptics and brands: The effect of touch on product evaluation of branded products. Journal of Consumer Behaviourhttps://doi.org/10.1002/cb.1959

 

Conferences

Karangi, S (2021). Outdoor Atmospheric effects on behavioural intention: The role of Aesthetic Appeal. American Marketing Association (AMA) Winter Academic Conference, Chicago, USA

Karangi, S. and Lowe, B. (2019). The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-Luxury and Luxury Branded Products, 10th EMAC Regional Conference, Saint Petersburg, Russia 

Karangi, S. and Lowe, B. (2019). The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-Luxury and Luxury Branded Products, 52nd Academy of Marketing Conference, London, UK