Dr Sheena Karangi
Academic and research departmentsDepartment of Marketing and Retail Management.
Sheena Karangi holds a PhD in Marketing from the University of Kent, an MA in Marketing Management from the University of Bradford and a BSc in Information Systems and Technology (USIU-Africa). Prior to joining Surrey, Sheena was a Lecturer in Marketing at the University of Kent.
Her main research interest lies in sensory marketing and its effects on consumer affect, cognition and behavior. Specifically, how retail atmospherics and touch (haptics) influence behavior. She is also interested in the application of technology such as Virtual and Augmented Reality in facilitating sensory engagement.
Areas of specialism
Affiliations and memberships
- Digital Marketing and Social Media (PG) - Module Leader
- Marketing Communications (UG) – Module Leader
- Principles of Marketing (UG) – Module Leader
- International Marketing Management (PG)
Karangi, S. W., & Lowe, B. (2021). Haptics and brands: The effect of touch on product evaluation of branded products. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.1959
Karangi, S (2021). Outdoor Atmospheric effects on behavioural intention: The role of Aesthetic Appeal. American Marketing Association (AMA) Winter Academic Conference, Chicago, USA
Karangi, S. and Lowe, B. (2019). The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-Luxury and Luxury Branded Products, 10th EMAC Regional Conference, Saint Petersburg, Russia
Karangi, S. and Lowe, B. (2019). The Senses and Luxury: Product Haptic Effects on Product Evaluation of Non-Luxury and Luxury Branded Products, 52nd Academy of Marketing Conference, London, UK