AI4ME logo

AI4ME research project

AI4ME is researching AI technologies that transform captured audio and visual content into media objects, enabling personalised and customisable media experiences.

Future personalised object-based media experiences delivered at scale anywhere

AI4Me graphic

The University of Surrey has teamed up with the BBC and Lancaster University on a new five-year ‘Prosperity Partnership’ to develop state-of-the-art artificial intelligence (AI) and cutting-edge technologies that will allow future media experiences to be hyper-personalised by adapting to individual users’ interests, devices, location and accessibility requirements. 

As announced by the UK Government, the £15m UK Research and Innovation (UKRI) Prosperity Partnership goal is to develop technologies that will provide the UK creative sector with unrivalled capabilities to create a step-change in audience experiences at scale.