
AI4ME research project
AI4ME is researching AI technologies that transform captured audio and visual content into media objects, enabling personalised and customisable media experiences.
Future personalised media experiences
Developing the future of personalised media, and transforming the UK's media industry at scale using AI and object-based media.
Find out how personalised media is becoming essential for user engagement.
Future personalised object-based media experiences delivered at scale anywhere

The University of Surrey has teamed up with the BBC and Lancaster University on a new five-year ‘Prosperity Partnership’ to develop state-of-the-art artificial intelligence (AI) and cutting-edge technologies that will allow future media experiences to be hyper-personalised by adapting to individual users’ interests, devices, location and accessibility requirements.
As announced by the UK Government, the £15m UK Research and Innovation (UKRI) Prosperity Partnership goal is to develop technologies that will provide the UK creative sector with unrivalled capabilities to create a step-change in audience experiences at scale.
Collaborators
The Prosperity Partnership brings together a network of 16 creative industry partners (ranging from SMEs to large multinationals) who will be collaborating through different mechanisms, from sponsoring PhD students, to helping evaluate prototypes and providing access to facilities.
AI4ME partners



