This course will provide attendees with an understanding of the data needed to produce a forecast as well as the methods of forecasting. Theoretical learnings are applied immediately, asking attendees to produce their own manual forecast, and then test it by responding to business situations, assessing demand and using market intelligence to make decisions to revise strategies. Attendees will leave being able to produce a forecast manually that is accurate and reliable, practically tested and able to drive business forward.
This one-day Forecasting Masterclass can be taken as a standalone session, or as a natural continuation from our two-day introduction to Hotel Revenue Management.
"The course tutors are excellent, so knowledgeable with directly relatable industry backgrounds."Course participant
- Forecasting methods
- Market awareness, segmentation and identifying trends
- Demand-driven decision making
- Gathering data and producing a manual forecast
- Understanding demand levers
- Pick-up, wash, pace
- Assessing business on the books
- Market testing and evaluation
- Understanding variances and amending a forecast
Learning and teaching methods
The learning environment that we create is friendly and mutually supportive with interactive discussions, and practical challenges integrated throughout the programme to enhance and apply theoretical learnings.
Janel is currently Head of Consultancy and Education at SnapShot.See profile
Sylvia has recently returned to the UK following four years in Dubai, working in some of the most exclusive properties within Tiara Hotels and Resorts, Fairmont Raffles Hotels International and InterContinental Hotel Group.
There are no formal entry requirements for this course.
This course has been designed as a follow on from the two-day introductory course in hotel revenue management or for those who are new to revenue management. Typically, attendees on the course will be hotel managers, junior revenue managers and coordinators or working in front office reservations. Delegates are required to have basic excel skills.
Fees and funding
Price per person:
Please note, there is a 10% discount for group bookings.
Terms and conditions
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Further details of our terms and conditions will follow.
This online prospectus has been prepared and published in advance of the commencement of the course. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing, but changes (for example to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read more.