Forecasting Masterclass

Key information

Start date:
To be confirmed
Attendance dates:
To be confirmed
Stag Hill campus, University of Surrey, Guildford, Surrey GU2 7XH
Contact details:


This course will provide attendees with an understanding of the data needed to produce a forecast as well as the methods of forecasting. Theoretical learnings are applied immediately, asking attendees to produce their own manual forecast, and then test it by responding to business situations, assessing demand and using market intelligence to make decisions to revise strategies. Attendees will leave being able to produce a forecast manually that is accurate and reliable, practically tested and able to drive business forward.

This one-day Forecasting Masterclass can be taken as a standalone session, or as a natural continuation from our two-day introduction to Hotel Revenue Management.

The course tutors are excellent, so knowledgeable with directly relatable industry backgrounds.

Course participant

Course content

  • Forecasting methods
  • Market awareness, segmentation and identifying trends
  • Demand-driven decision making
  • Gathering data and producing a manual forecast
  • Understanding demand levers
  • Pick-up, wash, pace
  • Assessing business on the books
  • Market testing and evaluation
  • Understanding variances and amending a forecast

Learning and teaching methods

The learning environment that we create is friendly and mutually supportive with interactive discussions, and practical challenges integrated throughout the programme to enhance and apply theoretical learnings.

Course leader

Janel Clark

Educator at NextGenRevenue

Course contributor

Sylvia Ganbert profile image

Sylvia Ganbert

Senior Teaching Fellow

Entry requirements

There are no formal entry requirements for this course.


This course has been designed as a follow on from the two-day introductory course in hotel revenue management or for those who are new to revenue management. Typically, attendees on the course will be hotel managers, junior revenue managers and coordinators or working in front office reservations. Delegates are required to have basic excel skills.

Fees and funding

Price per person:


Please note, there is a 10% discount for group bookings.

How to apply

Bookings are not currently open for this course. Please register your interest by emailing

Terms and conditions

When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our policies and regulations and our terms and conditions. You are also confirming you have read and understood the University's prospective student privacy notice.

Further details of our terms and conditions will follow.


This online prospectus has been prepared and published in advance of the commencement of the course. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing, but changes (for example to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read the full disclaimer.

Course location and contact details

Campus location

Stag Hill

Stag Hill is the University's main campus and where the majority of our courses are taught. 


University of Surrey
Surrey GU2 7XH