Sylvia Ganbert

Sylvia Ganbert is a hospitality academic specialising in Revenue Management Optimisation, Dynamic Pricing, Demand Forecasting and Hotel Investment & Asset Management. She joined the University of Surrey in 2015, where she lectures in Hospitality and Tourism Management and leads modules in pricing, data-driven decision making and applied revenue optimisation. She brings extensive international industry experience to her teaching, having worked in five-star luxury environments across the United States, United Kingdom, Australia and the United Arab Emirates. Her operational background includes Rooms Division Management, Reservations, Conference & Banqueting, and Revenue Management for brands such as Fairmont Raffles Hotels International, InterContinental Hotel Group, Le Meridien Hotels & Resorts, Amelia Island Plantation, Firmdale Hotels and The Grove.

Her academic interests lie in the behavioural, psychological and economic drivers of demand. She is particularly interested in how community behaviour shapes consumption, loyalty, and price tolerance. Her current research focus is the economic and behavioural dimensions of Superfandoms as healthy, thriving communities that create significant tourism mobility, spend and value. This research explores how global fan communities influence tourism flows, ticketing markets, merchandise consumption and brand equity from an interdisciplinary perspective drawing on behavioural economics, revenue science and consumer psychology.

Sylvia began her hospitality education at Bournemouth University, where she earned her undergraduate in Hotel, Catering and Institutional Management, and later completed a Master’s degree with distinction in International Hospitality and Tourism Management.