Department of Business Transformation undergoes departmental rebrand
Surrey Business School’s Department of Business Transformation will now be known as the Department of Business Analytics and Operations, reflecting its up-to-date research, academic and impact related activities.
Thursday 10 August 2023:
Head of Department and Associate Professor in Business Analytics, Dr Abhijit Sengupta has confirmed that the Department of Business Transformation will henceforth be known as the Department of Business Analytics and Operations, as part of a rebrand designed to best illustrate the department’s research, academic and engagement activities. The new name matches its overall profile, which over the years, have strategically focussed on cutting edge technology and data driven decision making on one hand, and advanced understanding of logistics and operations in modern businesses, on the other.
The world of modern business requires constant adaptation, no better reflected by the increasing prominence of machine learning and advanced statistical methods, artificial intelligence, data and model driven logistics and operations in all spheres of economic activity.
Upon confirming the new department title, Dr Sengupta noted:
“After careful consideration and consultation with a range of stakeholders associated with the department, we have concluded that the Department of Business Analytics and Operations is the ideal department name to reflect our work, vision, and values.
As a community of over 20 leading experts in their respective fields, covering a wide range of specialised interests that feed into the department’s twin focus of analytics and operations, it was important that the brand represented the Department’s research and academic focus appropriately.
The world of modern business requires constant adaptation, no better reflected by the increasing prominence of machine learning and advanced statistical methods, artificial intelligence, data and model driven logistics and operations in all spheres of economic activity. We believe that the rebranded Department of Business Analytics and Operations is an ideal name for the community who are well equipped to tackle such major transitions head on.”
The Department will continue to build upon its existing strong foundations of research, study, and enterprise, and further enhances its partnerships with postgraduate and research students, academics internal and external to the University, and organisations across a range of industry sectors.
We welcome collaborations and interest from world class researchers and practitioners to be a part of a growing and collegiate community of scholars and students. To find out opportunities to collaborate with the department, visit: www.surrey.ac.uk/department-business-analytics-and-operations.
External Communications and PR team
Phone: +44 (0)1483 684380 / 688914 / 684378
Out of hours: +44 (0)7773 479911