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Published: 24 July 2025

Five reasons to study a masters in international marketing at Surrey

As a student of international marketing you’ll be based in the Surrey Business School and be part of a vibrant community focussed on improving business practice and creating a sustainable and positive change.

We champion an interdisciplinary environment, consisting of dedicated international marketing and business experts. By studying for a masters in international marketing you will gain:

  1. Enjoyable and invigorating learning experience: delivers teaching and research excellence through modules taught by leading academics and practitioners in the field of international marketing.
     
  2. Bridging theory and practice: application of international marketing theories to practice in a fast-changing global marketing environment.
     
  3. Career development: prepares graduates to be employable in global markets.
     
  4. Competitive edge: equips students with skills to perform exceptionally in global markets (e.g. digital, AI, data analysis, global capabilities, and sustainability skills).
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  5. Core of the programme: develops strategic thinking with a global focus, comprehending cross cultural consumer behaviour and hones commercial and research competencies.

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