International Marketing MSc – 2023 entry

Key information

Start date: February 2023

Full-time: 1 year

Start date: October 2023

Full-time: 1 year

Why choose this course

Our MSc International Marketing course provides an excellent stepping stone into an exciting career in international marketing. You’ll benefit from our long and continuing tradition of research and teaching in both marketing and retail.

Run by the Department of Marketing and Retail Management, this course will stretch your intellect through its combination of an analytical approach and a global focus.

This course will encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real international marketing problems throughout your studies. 

We’re ranked 8th for business and economics in the UK by the Times Higher Education World University Rankings 2022.

Welcome to Surrey Business School | University of Surrey

A week in the life of a postgraduate Surrey Business School student

What you will study

Through our specialised modules, we’ll provide you with a comprehensive insider’s look at core international marketing concepts which will familiarise you with the strategies and tactics used in international marketing and the implications these can have. This course will inspire and mould you into a graduate ready to help tackle global marketing challenges. We’ll make sure that you’re well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalised world.

Through a combination of lectures, interactive seminars and IT lab workshops, we provide research-led teaching by experienced academics in international marketing and international business. Also, we offer practice-based teaching and learning by inviting experienced practitioners from international organisations. You'll also have the opportunity to develop marketing research skills which can be applied to various international marketing issues in your dissertation.

Please be aware: the course content and modules listed for this course are subject to change for the 2023/24 academic year, whilst we undertake a curriculum design review. Please contact the programme leader if you have any queries about the course.

Professional recognition

MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

MSc - Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

MSc - Institute of Export and International Trade (IOEIT)
This programme is accredited by the Institute of Export and International Trade.

Careers and graduate prospects

We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University. Our graduates have lifetime access to Surrey Pathfinder, our online portal for appointment and events bookings, jobs, placements and interactive development tools.

If you decide to enrol with the Chartered Institute of Marketing (CIM) as an affiliate, you can study CIM qualifications without having to complete all the modules.

For most qualifications, you'll only need to take two assessments instead of the usual three. Therefore, you'll add an individual award to supplement your degree. There’s a fee to join CIM.

Over the years, our marketing courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:

  • Advertising
  • Digital marketing
  • Events management
  • Media and public relations
  • Publishing.

Modules

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.

The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:

Optional modules for Year 1 (full-time) - FHEQ Level 7

OCTOBER START

First semester
(semester 1 according to the academic calendar) you will study these three compulsory modules (15 credits each):

MANM009 - INTERNATIONAL BUSINESS MANAGEMENT
MANM017 - MARKETING
MANM011 - INTERNATIONAL MARKETING MANAGEMENT
MANM019 - APPLIED MARKETING RESEARCH


Second semester (semester 2 according to the academic calendar) you will study these three compulsory modules (15 credits aside from MANM388 which has 60 credits):

MANM388 - DISSERTATION IN MARKETING AND RETAIL MANAGEMENT
MANM390 - INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING
MANM139 - INTERNATIONAL RETAILING

And you will need to choose TWO of the following optional modules (15 credits each):

MANM013 - INTERNATIONAL TRADE
MANM047 - CONSUMER BEHAVIOUR
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
MANM018 - INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
MANM407 - GLOBAL STRATEGY


For key dates and semester lengths including the summer period visit: Key Dates



FEBRUARY START


First semester
(semester 2 according to the academic calendar) you will study three compulsory modules (15 credits aside from MANM388 which has 60 credits):

MANM388 - DISSERTATION IN MARKETING AND RETAIL MANAGEMENT
MANM390 - INTERNATIONAL FASHION MARKETING AND LUXURY BRANDING
MANM139 - INTERNATIONAL RETAILING

And you will need to choose TWO of the following optional modules (15 credits each):

MANM013 - INTERNATIONAL TRADE
MANM047 - CONSUMER BEHAVIOUR
MANM317 - INTRODUCTION TO MARKETING ANALYTICS
MANM018 - INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
MANM407 - GLOBAL STRATEGY


Summer period you will study these this compulsory module (15 credits each):

MANM019 - APPLIED MARKETING RESEARCH


Second semester (semester 1 according to the academic calendar) you will study these three compulsory modules (15 credits each):

MANM009 - INTERNATIONAL BUSINESS MANAGEMENT
MANM017 - MARKETING
MANM011 - INTERNATIONAL MARKETING MANAGEMENT


For key dates and semester lengths including the summer period visit: Key Dates

Timetable

New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday - Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the Academic Hive. View our Code of practice for the scheduling of teaching and assessment (PDF).

Contact hours

Contact hours can vary across our modules. Full details of the contact hours for each module are available from the University of Surrey's module catalogue. See the modules section for more information.

Entry requirements

A minimum of a 2:2 UK honours degree or a recognised equivalent international qualification.

We may be able to take relevant work experience into consideration if you don't meet these requirements. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role) please provide full details of your role and responsibilities in your personal statement and CV when you submit your application.

International entry requirements by country

Do I meet the requirements for this course?

We require you to submit a full application so that we can formally assess whether you meet the criteria published. Unfortunately, we are unable to provide an outcome based on an enquiry (via email, webform enquiry, phone or live chat).

English language requirements

IELTS Academic: 6.5 overall with 6.0 in each element.

View the other English language qualifications that we accept.

If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here.

Credit transfer

The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If your experience exceeds the typical requirements for entry to the programme, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience. If you can demonstrate that you have met the learning outcomes for specific modules through your previous learning, it may be possible to exempt you from those modules, and for you to be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims.

In some cases, prior knowledge and skills may allow applicants to join the start of a course without meeting the formal entry requirements.

Please see our code transfer and recognition of prior learning guide (PDF) and recognition of prior learning and prior credit web page for further information. Please email Admissions (admissions@surrey.ac.uk) with any queries.

Fees

Start date: February 2023

Full-time - 1 year

UK
£13,500
Overseas
£20,800

Start date: October 2023

Full-time - 1 year

UK
To be confirmed
Overseas
To be confirmed

Please note:

  • These fees apply to students commencing study in the academic year 2023-24 only. Fees for new starters are reviewed annually
  • If you are on a two-year full-time MFA programme, or a two-year or three-year part-time masters programme (excluding modular/self-paced/distance learning), the annual fee is payable in Year 1 and Year 2 of the programme
  • Annual fees will increase by 4% for each subsequent year of study, rounded up to the nearest £100, subject to any overriding applicable legislative requirements.

View the list of fees for all postgraduate taught courses.

Funding

You may be able to borrow money to help pay your tuition fees and support you with your living costs. Find out more about postgraduate student finance.

Admission information

Our postgraduate admissions policy* provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students. You can also read our postgraduate applicant guidance.

Terms and conditions

When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our Charter, Statutes, Ordinances, Policies, Regulations and our terms and conditions. These terms and conditions are provided in two stages: first when we make an offer and second when students who have accepted their offers register to study at the University. View our offer terms and conditions and our registration terms and conditions (PDF) for the 2022/2023 academic year as a guide as to what to expect.

Please note: the offer terms and conditions and registration terms and conditions which you will be asked to agree to may be different from those detailed in the examples. Our offer terms and conditions will generally be available in the September of the calendar year prior to the year in which you begin your studies. Our registration terms and conditions will be available at the start of each academic year and will vary to take into account specifics of your course and changes for the specific academic year.

Disclaimer

This online prospectus has been prepared and published in advance of the academic year to which it applies. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing but changes (for example, to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read our full disclaimer.

Course location and contact details

Campus location

Stag Hill

Stag Hill is the University's main campus and where the majority of our courses are taught. 

University of Surrey Admissions

Contact Admissions Team

Address

University of Surrey
Guildford
Surrey GU2 7XH