Strategic Marketing MSc – 2024 entry
Key information
Start date: February 2024
- Study mode and duration
- Full-time: 1 year
Start date: September 2024
- Study mode and duration
- Full-time: 1 year
- Full-time (with study abroad): 15 months
- Part-time: 2 years
Why choose this course
Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with the fundamental concepts, models, digital tools and processes that are necessary for gaining sustainable competitive advantage in the marketplace.
You'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world. You will develop as an agile and entrepreneurial marketing professional and will be an asset for future employers.
As an MSc student of Strategic Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practice and creating a sustainable and positive change.
The School is renowned for its:
- World-class teaching and research
- Strong focus on entrepreneurship and enterprise
- Vibrant and diverse community
- Excellent career prospects.
What you will study
At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing which will equip you with the attributes, ways of thinking and behaviour of a contemporary marketing professional.
Students will learn advanced analytics techniques adopted by the leading organisations to assess and manage customer service experience.
We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful marketer. We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions.
You’ll study a range of core concepts from other management disciplines, including innovation management. You can tailor our course to suit your career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy, marketing analytics and more.
Related courses
Add Chartered Institute of Marketing (CIM) qualifications to your masters
Our course is accredited by the Chartered Institute of Marketing. If you want to enrol with the Chartered Institute of Marketing as an affiliate, you can study CIM qualifications without having to complete all the modules. For most CIM qualifications, you'll only need to take two assessments instead of the usual three. Therefore, you'll add an individual additional award to supplement your degree. There is a fee to join CIM.
Study and work abroad
Our 15-month MSc Strategic Marketing course can also provide you with the opportunity to study abroad and support your academic, personal and professional development as a global citizen.
If you choose and secure a place at a partner university, you’ll complete two semesters (nine months) of study at Surrey and spend a semester studying abroad. This means you can complete your course in 15 months studying full-time. You'll also not be required to write a dissertation.
If you decide not to study abroad or don't secure a place, you’ll complete nine months of study followed by three months working on your dissertation, meaning you can complete your course in 12 months studying full-time.
Professional recognition
MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
MSc - Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Careers and graduate prospects
We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.
94 per cent of our Surrey Business School postgraduate students go on to employment or further study (Graduate Outcomes 2023, HESA).
Some of our graduates have embarked on careers in the following roles:
- Marketing manager
- Digital marketing manager
- Marketing and brand strategist
- Brand and product manager
- Content marketing manager
- Account manager
- Management consultant.
Academic year structure
You'll study our course for two semesters. There is also a dissertation module on the pathways.
Modules
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.
The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.
The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:
Optional modules for Year 1 (full-time) - FHEQ Level 7
SEPTEMBER START
First semester (semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):
MANM543 - MARKETING RESEARCH
MANM434 - STRATEGIC MARKETING
MANM545 - SERVICES MARKETING
MANM544 - SUSTAINABILITY MARKETING
Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
The following dissertation module is a research-based module which runs year long:
MANM542 - Dissertation in Marketing (60 Credits)
And you will need to choose TWO of the following optional modules (15 credits each):
MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM533 - MARKETING ANALYTICS
MANM535 - SOCIAL MEDIA MARKETING
MANM551 - CREATIVITY AND INNOVATION
For key dates and semester lengths including the summer period visit: Key Dates
FEBRUARY START
First semester (semester 2 according to the academic calendar) you will study these three compulsory modules (15 credits each unless stated otherwise):
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
The following dissertation module is a research-based module which runs year long:
MANM542 - Dissertation in Marketing (60 Credits)
And you will need to choose TWO of the following optional modules (15 credits each):
MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM533 - MARKETING ANALYTICS
MANM535 - SOCIAL MEDIA MARKETING
MANM551 - CREATIVITY AND INNOVATION
Second semester (semester 1 according to the academic calendar) you will study these compulsory modules (15 credits each):
MANM543 - MARKETING RESEARCH
MANM434 - STRATEGIC MARKETING
MANM545 - SERVICES MARKETING
MANM544 - SUSTAINABILITY MARKETING
For key dates and semester lengths including the summer period visit: Key Dates
Optional modules for Year 1 (full-time with Study Abroad - 15 months) - FHEQ Level 7
SEPTEMBER START
First semester (semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):
MANM543 - MARKETING RESEARCH
MANM434 - STRATEGIC MARKETING
MANM545 - SERVICES MARKETING
MANM544 - SUSTAINABILITY MARKETING
Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
The following dissertation module is a research-based module which runs year long:
MANM542 - Dissertation in Marketing (60 Credits)
And you will need to choose TWO of the following optional modules (15 credits each):
MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM533 - MARKETING ANALYTICS
MANM535 - SOCIAL MEDIA MARKETING
MANM551 - CREATIVITY AND INNOVATION
In addition you will complete the following module (60 credits) across the academic years:
MANM472 - STUDY ABROAD
For key dates and semester lengths including the summer period visit: Key Dates
| Module title | Status | Semester |
|---|---|---|
| INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS | Compulsory | 2 |
| SERVICES MARKETING | Compulsory | 1 |
| PERSPECTIVES ON CONSUMER BEHAVIOUR | Compulsory | 2 |
| STRATEGIC MARKETING | Compulsory | 1 |
Optional modules for Year 1 (part-time) - FHEQ Level 7
SEPTEMBER START
YEAR 1
First semester (semester 1 according to the academic calendar) you will study these modules (15 credits each):
MANM545 - SERVICES MARKETING
MANM434 - STRATEGIC MARKETING
Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
For key dates and semester lengths including the summer period visit: Key Dates
Optional modules for Year 2 (part-time) - FHEQ Level 7
YEAR 2
First semester (semester 1 according to the academic calendar) you will study this compulsory module (15 credits each):
MANM544 - SUSTAINABILITY MARKETING
MANM543 - MARKETING RESEARCH
The following dissertation module is a research-based module which runs year long:
MANM542 - Dissertation in Marketing (60 Credits)
Second semester (semester 2 according to the academic calendar) you will choose TWO of the following optional modules (15 credits each):
MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM533 - MARKETING ANALYTICS
MANM535 - SOCIAL MEDIA MARKETING
MANM551 - CREATIVITY AND INNOVATION
For key dates and semester lengths including the summer period visit: Key Dates
Timetable
Course timetables are normally available one month before the start of the semester.
New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of semester.
Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday – Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the Academic Hive.
View our code of practice for the scheduling of teaching and assessment (PDF).
Contact hours
Contact hours can vary across our modules. Full details of the contact hours for each module are available from the University of Surrey's module catalogue. See the modules section for more information.
Entry requirements
A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.
We may be able to take relevant work experience into consideration if you don't meet these requirements. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role) please provide full details of your role and responsibilities in your personal statement and CV when you submit your application.
Do I meet the requirements for this course?
We require you to submit a full application so that we can formally assess whether you meet the criteria published. Unfortunately, we are unable to provide an outcome based on an enquiry (via email, webform enquiry, phone or live chat).
International entry requirements by country
You can apply for our postgraduate masters courses if you have an Australian bachelors degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve one of the following:
- Bachelor (Honours) degree (four years) with 2:1 honours (division B / 2).
- Bachelor ordinary degree (three Years) with Distinction (approximately 70%).
For courses that require a UK 2:2, you must achieve one of the following:
- Bachelor (Honours) degree (four years) with 2:2 honours (division B / 2).
- Bachelor ordinary degree (three years) with Credit (approximately 65%).
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 2.0 overall where 1 is the highest.
For courses that require a UK 2:2, you must achieve a GPA of 3.0 overall where 1 is the highest.
To apply for one of our postgraduate courses that require a UK 2:1, you must have completed a Bakalavr/Specialist Diploma with a GPA of 4.3 or 77.5% overall.
For courses that require a UK 2:2, you must have completed a Bakalavr/Specialist Diploma with a GPA of 3.9 or 70% overall.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a GPA of 4.7 or 85% overall.
You can apply for our postgraduate masters courses if you have completed a four-year degree from a recognised Bangladesh university.
For courses that require a UK 2:1, you must achieve a GPA of at least 3.25 out of 4.0 (65%), 3.5 out of 4.0 (70%), or 3.75 out of 4.0 (75%), depending on the institution at which you studied.
For courses that require a UK 2:2, you must achieve a GPA of at least 3.0 out of 4.0 (60%), 3.25 out of 4.0 (65%), or 3.5 out of 4.0 (70%), depending on the institution at which you studied.
You can apply for our undergraduate masters courses if you have a Belgian bachelors degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 14 out of 20 or 70% overall.
For courses that require a UK 2:2, you must achieve a GPA of 12 out of 20 or 60% overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a B overall, 65% or GPA 3.5 out of 5.0 at masters degree level.
For courses that require a UK 2:2, you must achieve a C overall, 55% or GPA 2.5 out of 5.0 at masters degree level.
You can apply for our postgraduate masters courses if you have a Bacharel Licenciatura, Licenciado or professional title from a university in Brazil.
You can apply for our MPhil/PhD courses if you have a masters degree from a university in Brazil.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a minimum GPA of 7.5 out of 10.
For courses that require a 2:2, you must achieve a minimum GPA of 6.5 out of 10.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a GPA of 8.5 out of 10.
You can apply for our postgraduate masters courses if you have a bachelors degree at 2:2 or above from Brunei University of Engineering, Business and Computing, Universiti Brunei Darussalam or Universiti Islam Sultan Sharif Ali.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a 2:1 honours degree or GPA 3.2 / 65% from an honours degree.
For courses that require a UK 2:2, you must achieve a 2:2 honours degree or GPA 2.7 / 55% from an honours degree.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a first-class honours degree.
You can apply for our postgraduate masters courses if you have a bachelors degree from a university in Bulgaria.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 5 out of 6.
For courses that require a UK 2:2, you must achieve a GPA of 4 out of 6.
To apply for one of our postgraduate courses that require a UK 2:1, you must have a bachelors degree with either:
- Grades of 70%, B overall, or a GPA of 3.0/4 where pass mark is 50%
- Grades of 75%, B overall, or a GPA of 3.0/4 if the pass mark is 60%.
For degrees that require a UK 2:2, you must have either:
- Bachelor’s degree, where pass mark is 60%, with 70%, GPA 2.5/4, GPA 5.1/9 or C overall
- Bachelor’s degree, where pass mark is 50%, with 65%, GPA 2.5/4, GPA 5.1/9 or C overall.
To apply for one of our postgraduate courses that require a UK 2:1, the grade requirement depends on the institution you have studied at in China. Our usual requirement is 70% or 75% overall.
For courses that require a UK 2:2, you must achieve 65% or 70% overall, depending on the institution at which you have studied.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA or 4.0 out of 5.0.
For courses that require a UK 2:2, you must achieve a GPA 3.0 out of 5.0.
You can apply for our MPhil/PhD courses if you have a masters degree.
| UK degree classification | Equivalency |
|---|---|
| 2:1 | A Bachelors degree (four years) or a pytchion (four years and from the University of Cyprus) with a minimum score of 7.0 out of 10. Alternatively, a Bachelors/ptychion certificate (four years) with a GPA of 3.5. |
| 2:2 | A Bachelors degree (four years) or a ptychion (four years and from the University of Cyprus) with a minimum score of 6.5 out of 10. Alternatively, a Bachelors/ptychion certificate (four years) with a GPA of 3.0. |
| First | A Bachelors degree (four years) or a ptychion (four years and from the University of Cyprus) with a minimum score of 8.3 out of 10. Alternatively, a Bachelors/ptychion certificate (four years) with a GPA of 4.0. |
You can apply for our postgraduate masters courses if you have a bachelors degree from a university in the Czech Republic.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve either a GPA of 1.5, a B, velmi dobře ‘very good’ (post-2004) or 2.0, dobře ‘pass’ (pre-2004) in your bachelors degree.
For courses that require a UK 2:2, you must achieve either a GPA of 2.0, a C, dobře ‘good’ (post-2004) or 3.0, dobře ‘pass’ (pre-2004) in your bachelor degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 10.0 out of 12.0 in Bachelors degree / Candidatus Philophiae / Diplomingenior / Professionsbachelor.
For courses that require a UK 2:2, you must achieve a GPA of 7.0 out of 12.0 in Bachelors degree / Candidatus Philophiae / Diplomingenior / Professionsbachelor.
For courses that require a UK 2:1, you must complete one of the following:
- A bachelors degree from a recognised institution with 75% or GPA 3.0 overall
- A bachelors degree from the American University of Cairo with 3.0 GPA or a B overall.
For courses that require a UK 2:2, you must complete one of the following:
- A bachelors degree from a recognised institution with 70% or GPA 2.8 overall
- A bachelors degree from the American University of Cairo with 2.7 GPA or a C overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve either a GPA of 4.0, 81% or a B overall.
For courses that require a UK 2:2, you must achieve either a GPA of 3.0, 71% or a C overall.
You can apply for our postgraduate masters courses if you have a Kandidaatti.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 4.0 out of 5.0.
For courses that require a UK 2:2, you must achieve a GPA of 3.0 out of 5.0.
You can apply for our postgraduate masters courses if you have a French Bachelors degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 12.0 out of 20.
For courses that require a UK 2:2, you must achieve a GPA of 11 out of 20.
You can apply for our postgraduate masters courses if you have a German bachelors degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 2.5, where 1 is the highest.
For courses that require a UK 2:2, you must achieve a GPA of 3.0, where 1 is the highest.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 3.25 or a 2:1 honours degree.
For courses that require a UK 2:2, you must achieve a GPA of 2.5 or a 2:2 honours degree.
If you are applying for a masters degree, it is compulsory to seek the support of our appointed in-country agent, at no extra cost, who receive extensive training from Surrey to support you with the application and visa process. Further details and contact information available.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a bachelors degree with an overall score of 7.0 out of 10 from a university recognised by NARIC/Eccits.
For courses that require a UK 2:2, you must achieve a bachelors degree with an overall score of 6.5 out of 10 from a university recognised by NARIC/Eccits.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a 2:1 honours degree.
For courses that require a UK 2:2, you must achieve a 2:2.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a first-class honours degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a Egyetemi Oklevél (university diploma) with a GPA of 4.0 out of 5.0. Or a Főiskolai Oklevél (college diploma) with a GPA of 4.51 out 5.0. Or Alapfokozat with 4.0 out of 5.0 overall.
For courses that require a UK 2:2, you must achieve a Egyetemi Oklevél (university diploma) with a GPA of 3.51 out of 5.0. Or a Főiskolai Oklevél (college diploma) with a GPA of 4.0 out 5.0. Or Alapfokozat with 3.51 out of 5.0 overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve at least an overall average of 60% or 65% in your undergraduate study depending on the institution you have completed your degree.
To apply for one of our postgraduate courses that require a UK 2:2, you must achieve at least an overall average of 55% or 60% in your undergraduate study depending on the institution you have completed your degree.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve at least an overall average of 65% or 70% in your undergraduate study depending on the institution you have completed your degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a Sarjana 1/Diploma IV with a 3.0-3.5 GPA, depending on the BAN-PT accreditation status of your institution of study.
For courses that require a UK 2:2, you must achieve a Sarjana 1/Diploma IV with a 2.8-3.3 GPA, depending on the BAN-PT accreditation status of your institution of study.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a Sarjana 1/Diploma IV with at least a 3.5 GPA overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 15.0 out of 20.0 overall.
For courses that require a UK 2:2, you must achieve a GPA of 12.0 out of 20.0 overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a bachelors degree (four years) with 75% overall.
For courses that require a UK 2:2, you must achieve a bachelors degree (four years) with 70% overall.
For courses that require a UK first-class degree, you must achieve a bachelors degree (four years) with 80% overall.
You can apply for our postgraduate masters courses if you have an Irish bachelors degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a 2:1 honours degree.
For courses that require a UK 2:2, you must achieve a 2:2 honours degree.
You can apply for our postgraduate masters courses if you have an Italian bachelors degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve the Licenza di Accademia di Belle Arti certificate or Diploma di Laurea with an average minimum mark of 90 out of 110 overall.
For courses that require a UK 2:2, you must achieve the Licenza di Accademia di Belle Arti certificate or Diploma di Laurea with an average minimum mark of 80 out of 110 overall.
You can apply for our postgraduate masters courses if you have a Japanese bachelors degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a minimum of 76% or a B+ overall.
For courses that require a UK 2:2, you must achieve a minimum score of 70% or a B overall.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a minimum score of 82% or an A overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a bachelors degree with 76% overall or a GPA of 3.0 out of 4.0.
For courses that require a UK 2:2, you must achieve a bachelors degree with 68% overall or a GPA of 2.6 out of 4.0.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a bachelors degree with 84% overall or a GPA of 4.0 out of 4.0.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 4.25/5.0, 3.7/4.33 or 3.4/4.0 overall.
For courses that require a UK 2:2, you must achieve a GPA of 4.0/5.0, 3.4/4.33 or 3.0/4.0 overall.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a GPA of 4.5/5.0, 4.0/4.33 or 3.8/4.0 overall. The grade requirement depends on the institution at which you have studied.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a 2:1 honours degree or a B overall.
For courses that require a UK 2:2, you must achieve a 2:2 honours degree or a C overall.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a first-class honours degree or an A overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a bachelors degree with 3.33/4.0 overall or a masters degree with 3.0/4.0 overall.
For courses that require a UK 2:2, you must achieve a bachelors degree with 2.6/4.0 overall.
For courses that require a UK first-class degree, you must achieve either a bachelors or a masters degree with 4.0/4.0 overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 6.0 out of 8.0, 8.0 out of 10 or a B overall.
For courses that require a UK 2:2, you must achieve a GPA of 5.0 out of 8.0 or 6.0 out of 10 overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a B overall, a score of 12 out of 20 overall in either a Bachelor Degree, Licence or Maîtrise.
For courses that require a UK 2:2, you must achieve a C overall, or a score of 11 out of 20,in either a Bachelor Degree, Licence or Maîtrise.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 8.0 out of 10.
For courses that require a UK 2:2, you must achieve a GPA of 7.0 out of 10.
For courses that require a UK first-class degree, you must achieve a GPA of 9.0 out of 10.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 16 out of 20.
For courses that require a UK 2:2, you must achieve a GPA of 14 out of 20.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a GPA of 18 out of 20.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 3.0/4.0.
For courses that require a UK 2:2, you must achieve a GPA of 2.67/4.0.
2:1 - Bachelor's degree (honours) with 70% overall (second class, upper division). Bachelor's degree (general) with 90% overall.
2:2 - Bachelor's degree (honours) with 55% overall (second class, lower division). Bachelor's degree (general) with 80% overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a 2:1 honours degree.
For courses that require a UK 2:2, you must achieve a 2:2 honours degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 8.0 out of 10, or 16 out of 20.
For courses that require a UK 2:2, you must achieve a GPA of 7.0 out of 10, or 14 out of 20.
You can apply for our postgraduate masters courses if you have a bachelors degree, HBO certificate or doctoral certificate from a university in the Netherlands.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 7.0 out of 10.
For courses that require a UK 2:2, you must achieve a GPA of 6.0 out of 10.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a B+ overall.
For courses that require a UK 2:2, you must achieve a B- overall.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve an A- overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 3.2/4.0 from the AUN or 3.3/5.0 from other universities.
For courses that require a UK 2:2, you must achieve a GPA of 2.7/4.0 from the AUN or 2.8/5.0 from other universities. If you have relevant work experience, you may be considered with a GPA of 2.4/5.0.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 2.5, where 1.0 is the highest, or a B overall.
For courses that require a UK 2:2, you must achieve a GPA of 3.25, where 1.0 is the highest, or a C overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 3.0 or 3.2 out of 4.0, depending on the institution at which you studied.
For courses that require a UK 2:2, you must achieve a GPA of 2.7 or 2.9 out of 4.0, depending on the institution at which you studied.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a GPA of 3.3 or 3.5 out of 4.0, depending on the institution at which you studied.
To enrol on a masters course at Surrey, you will need the equivalent of a 2:1 or 2:2 degree from a recognised university. If you would like advice on the requirements from the country in which you are studying, please email international@surrey.ac.uk.
To enrol on a masters course at Surrey, you will need the equivalent of a 2:1 or 2:2 degree from a recognised university. If you would like advice on the requirements from the country in which you are studying, please email international@surrey.ac.uk.
To enrol on a masters course at Surrey, you will need the equivalent of a 2:1 or 2:2 degree from a recognised university. If you would like advice on the requirements from the country in which you are studying, please email international@surrey.ac.uk.
To enrol on a masters course at Surrey, you will need the equivalent of a 2:1 or 2:2 degree from a recognised university.
| Country | 2:1 equivalent | 2:2 equivalent |
|---|---|---|
| Chile | Either of the following with 5.0/7 overall. Licenciatura (four years) | Either of the following with 4.6/7 overall. Licenciatura (four years) |
| Colombia | Licenciado / Título de [professional field] with 4.0/5 overall. | Licenciado / Título de [professional field] with 3.5/5 overall. |
| Ecuador | Any of the following with 75%, 7.5, where the pass mark is 6, or 8.0, where the pass mark is 7, overall. Licenciado | Any of the following with 70% overall. Licenciado |
| Guyana | Master's degree from University of Guyana with 3.2/4 GPA overall. | Master's degree from University of Guyana with 3.0/4 GPA overall. |
| Nicaragua | Título de Licenciado / Título de [professional field] / Maestria (all four years) with 80% overall. | Título de Licenciado / Título de [professional field] / Maestria (all four years) with 70% overall. |
| Peru | Título de Licenciado (four years) with 13/20 overall. | Título de Licenciado (four years) with 12/20 overall. |
| Uruguay | Título de Licenciado / Título de [professional field] (four years) with 9.0/12 overall. | Título de Licenciado / Título de [professional field] (four years) with 7.0/12 overall. |
| Venezuela | Licenciatura / Título de [professional field] with 81%, 8/9 or 16/20 overall (sobresaliente / outstanding). | Licenciatura / Título de [professional field] with 71%, 7/9 or 14/20 overall (distinguido / very good). |
If you would like further information on the requirements from the country in which you are studying, please email international@surrey.ac.uk.
To enrol on a masters course at Surrey, you will need the equivalent of a 2:1 or 2:2 degree from a recognised university. If you would like advice on the requirements from the country in which you are studying, please email international@surrey.ac.uk.
To enrol on a masters course at Surrey, you will need the equivalent of a 2:1 or 2:2 degree from a recognised university. If you would like advice on the requirements from the country in which you are studying, please email international@surrey.ac.uk.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a bachelors degree with a GPA of 2.6 or 2.8 out of 4.0 (65 or 70%), depending on the institution at which you studied. If you have studied a two or three-year bachelors degree plus a masters degree, you must achieve a GPA of 2.8 or 3.0 out of 4.0 (70% or 75%), depending on the institution at which you studied.
For courses that require a UK 2:2, you must achieve a bachelors degree with a GPA of 2.4 or 2.6 out of 4.0 (60% or 65%), depending on the institution at which you studied. If you have studied a two or three-year bachelors degree plus a masters degree, you must achieve a GPA of 2.6 or 2.8 out of 4.0 (65% or 70%), depending on the institution at which you studied.
For courses that require a UK first-class degree, you must achieve a bachelors degree with a GPA of 2.8 or 3.0 out of 4.0 (70% or 80%), depending on the institution at which you studied. If you have studied a two or three-year bachelors degree plus a masters degree, you must achieve a GPA of 3.0 or 3.2 out of 4.0 (75% or 80%), depending on the institution at which you studied.
You can apply for our postgraduate masters courses if you have a Polish bachelors degree or above.
To apply for one of our postgraduate courses that require a UK 2:1:
Bachelors degree
Any of the following with 4+ (4.5) / B overall (dobry plus / fairly good).
Dyplom Tytuł Licencjat (bachelors degree, started after 2006)
Dyplom Tytuł Inżynier (bachelors degree, started after 2006)
Masters degree
4 (4.0) / C overall (dobry / good).
Dyplom Tytuł Magister (masters degree) If awarded from 2001.
For courses that require a UK 2:2:
Bachelors degree
Any of the following with 4 (4.0) / C overall (dobry / good).
Dyplom Tytuł Licencjat (bachelors degree, started after 2006)
Dyplom Tytuł Inżynier (bachelors degree, started after 2006)
Masters degree
3+ (3.5) / D overall (Satisfactory).
Dyplom Tytuł Magister (masters degree) If awarded from 2001.
To apply for one of our postgraduate courses that require a UK 2:1, you must have achieved the Portugal Licenciado/Diploma de Estudos Superiores Especializados (DESE) with a GPA of 16.0 out of 20.0.
For courses that require a UK 2:2, you must have achieved Portugal Licenciado/Diploma de Estudos Superiores Especializados (DESE) with a GPA of 14.0 out of 20.0.
For courses that require a UK first, you must have achieved Portugal Licenciado/Diploma de Estudos Superiores Especializados (DESE) with a GPA of 18.0 out of 20.0.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 3.0 out of 4.0.
For courses that require a UK 2:2, you must achieve a GPA of 2.8 out of 4.0.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve an overall GPA of 3.2 out of 4.0.
To apply for one of our postgraduate courses that require a UK 2:1, you must have achieved the Diploma de Licenta with a GPA of 8.0 overall.
For courses that require a UK 2:2, you must have achieved the Diploma de Licenta with a GPA of 7.0 overall.
For postgraduate taught courses, a Specialist Diploma and Baklavar will all be considered as suitable qualifications for entry depending on grades and subjects studied.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 4.1 our of 5.0.
For courses that require a UK 2:2, you must achieve a GPA of 3.9 out of 5.0.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve 75% overall or a GPA of 3.5/5.0 or 3.0/4.0.
For courses that require a UK 2:2, you must achieve 65% overall, or a GPA of either 3.25 out of 5.0 or 2.6 out of 4.0.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve 80% overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 3.0/4.0 or 3.8/5.0.
For courses that require a UK 2:2, you must achieve a GPA of 2.75/4.0 or 3.4/5.0.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 1.5, grade B or 'very good' overall.
For courses that require a UK 2:2, you must achieve a GPA of 2.0, grade C or 'good' overall.
The following qualifications are accepted as equivalent to a UK bachelors degree:
- Diploma o pridobljeni univerzitetni izobrazi
- Diplomant
- Univerzitetni diplomant
- Diplomirani.
To apply for one of our postgraduate courses that require a UK 2:1, you must have achieved any of the above qualifications, with a score of 8.5.
For courses that require a UK 2:2, you must have achieved any of the above qualifications, with a score of 7.0.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve 70% overall or a 2:1 honours degree.
For courses that require a UK 2:2, you must achieve 60% overall or a 2:2 honours degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a Haksa GPA of 3.2/4.3 or 3.4/4.5 overall.
For courses that require a UK 2:2, you must achieve a Haksa GPA of 2.8/4.3 or 3.0/4.5 overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 7.0 out of 10.0 or 2.0 out of 4.0.
For courses that require a UK 2:2, you must achieve a GPA of 6.0 out of 10.0.
To apply for one of our postgraduate courses that require a UK 2:1, you must have achieved 80% from a three-year bachelors degree or 60% from a four-year special bachelors degree or a five-year professional degree.
For courses that require a UK 2:2, you must have achieved 70% from a three-year bachelors degree or 55% from a four-year special bachelors degree or a five-year professional degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must have achieved a majority of VG / AB / B / Vall Godkand.
For courses that require a UK 2:2, you must have achieved a majority of G / BA / C / Godkand.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of between 7.0 and 8.0 out of 10.0, 2.2 out of 5.0, or 5.0 out of 6.0.
For courses that require a UK 2:2, you must achieve a GPA of between 6.0 and 7.0 out of 10.0, or 4.5 out of 6.0.
For courses that require a UK first, you must achieve a GPA of between 8.0 and 9.0 out of 10.0, 2.7 out of 5.0, or 5.5 out of 6.0.
Our grade requirements for postgraduate courses vary depending on the institution at which you have studied:
- For postgraduate courses that require a UK 2:1, our minimum grade requirement is 73%, 78% or 88%
- For courses that require a UK 2:2, our minimum grade requirement is 68%, 73% or 83%
- For courses that require a UK first, our minimum grade requirement is 78%, 83% or 93%.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a 2:1 honours degree.
For courses that require a UK 2:2, you must achieve a 2:2 honours degree.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 2.9 or 3.1 out of 4.0, depending on the institution at which you studied.
For courses that require a UK 2:2, you must achieve a GPA of 2.7 or 2.9 out of 4.0, depending on the institution at which you studied.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a GPA of 3.3 out of 4.0.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of between 2.8 and 3.0 out of 4.0.
For courses that require a UK 2:2, you must achieve a GPA of between 2.6 and 2.8 out of 4.0.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 4.0 or a 2:1 honours degree.
For courses that require a UK 2:2, you must achieve a GPA of 3.0 or a 2:2 honours degree.
To apply for one of our postgraduate courses that require a UK 2:1, you will need to have completed one of the following:
- Dyplom Bakalavr (after 2007) with 80% overall
- Specialist Diploma (five years) with a GPA of 4.3 out of 5.0
- Dyplom Magistra (before 2006) with a GPA of 4.3 out of 5.0.
For courses that require a UK 2:2, you will need to have completed one of the following:
- Dyplom Bakalavr (after 2007) with 70% overall
- Specialist Diploma (five years) with a GPA of 4.0 out of 5.0
- Dyplom Magistra (before 2006) with a GPA of 4.0 out of 5.0.
For courses that require a UK first, you will need to have completed one of the following:
- Dyplom Bakalavr (after 2007) with 90% overall
- Specialist Diploma (five years) with a GPA of 4.6 out of 5.0
- Dyplom Magistra (before 2006) with a GPA of 4.6 out of 5.0.
Please note that Dyplom Bakalavr (before 2007) is not suitable for entry.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 3.0 out of 4.0, or 80% overall.
For courses that require a UK 2:2, you must achieve a GPA of 2.5 out of 4.0, or 75% overall.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a GPA of 3.5 out of 4.0 overall, or 85% overall.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a GPA of 3.2 out of 4.0.
For courses that require a UK 2:2, you must achieve a GPA of 2.8 out of 4.0.
To apply for one of our postgraduate courses that require a 2:1, you must achieve a GPA of 7.0 or 7.5 out of 10.0 overall, depending on the institution at which you studied.
For courses that require a 2:2, you must achieve a GPA of 6.5 or 7.0 out of 10.0 overall, depending on the institution at which you studied.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a GPA of 7.5 or 8.0 out of 10.0 overall, depending on the institution at which you studied.
For direct entry these range from a 2:1 to a 2:2 UK honours degree. Our Pre-Masters programme offers another route into Surrey for specific programmes.
- For courses that require a 2:1 you would need 12/20 in a relevant bachelors degree.
- For courses that require a 2:2 you would need 11/20 in a relevant bachelors degree.
To apply for one of our postgraduate courses that require a UK 2:2, you must achieve a GPA of 2.8 out of 4.0.
For courses that require a UK 2:1, you must achieve a GPA of 3.2 out of 4.0.
For courses that require a UK first-class degree to be eligible for a scholarship, you must achieve a GPA of 3.6 out of 4.0.
To apply for one of our postgraduate courses that require a UK 2:1, you must achieve a 2:1 honours (second class, upper division) Bachelor’s degree from a recognised institution.
For courses that require a UK 2:2, you must achieve a 2:2 honours (second class, lower division) Bachelor’s degree from a recognised institution.
To apply for one of our postgraduate courses that require a UK 2:1, you would need 12/20 in a relevant bachelors degree.
For courses that require a UK 2:2, you would need 11/20 in a relevant bachelors degree.
Other international qualifications
If you are an international student and you don’t meet the entry requirements to this degree, you can apply for a Pre-Masters Programme at the Surrey International Study Centre.
Upon successful completion and achievement of the required grades of the Pre-Masters Programme, you can progress to a masters degree at the University of Surrey.
English language requirements
| Course length | IELTS Academic requirements or equivalent |
|---|---|
| Full-time: 1 year | 6.5 overall including 6.0 in each category |
| Full-time (with study abroad): 15 months | 7.0 overall including 6.5 in each category |
| Part-time: 2 years | 6.5 overall including 6.0 in each category |
These are the English language qualifications and levels that we can accept.
If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here.
Credit transfer
The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If your experience exceeds the typical requirements for entry to the programme, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience.
If you can demonstrate that you have met the learning outcomes for specific modules through your previous learning, it may be possible to exempt you from those modules, and for you to be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims.
In some cases, prior knowledge and skills may allow applicants to join the start of a course without meeting the formal entry requirements.
Please see our credit transfer and recognition of prior learning guide (PDF) and recognition of prior learning and prior credit web page for further information. Please email Admissions (admissions@surrey.ac.uk) with any queries.
Fees per year
Start date: February 2024
Full-time - 1 year
- UK
- £13,900
- Overseas
- £22,000
Start date: September 2024
Full-time - 1 year
- UK
- £15,200
- Overseas
- £25,400
Full-time (with study abroad) - 15 months
- UK
- £15,200
- Overseas
- £25,400
Part-time - 2 years
- UK
- £7,600
- Overseas
- £12,700
- If you are on the two-year part-time masters programme, the annual fee is payable in Year 1 and Year 2 of the programme
- These fees apply to students commencing study in the academic year 2024-25 only. Fees for new starters are reviewed annually
- Annual fees will increase by 4% for each subsequent year of study, rounded up to the nearest £100, subject to any overriding applicable legislative requirements.
Payment schedule
- Students in receipt of a tuition fee loan: Will have their fees paid by the Student Loans Company in line with their schedule
- International students, or UK/EU students who have not taken out a tuition fee loan: Are required to pay their fees either in full at the beginning of the programme or in two instalments as follows:
- 50% payable 10 days after the invoice date (expected to be early October of each academic year)
- 50% in January of the same academic year.
The exact date(s) will be detailed on invoices. Students on certain part-time programmes, where fees are paid on a modular or stage basis, are not eligible to pay their fees by instalment.
- If you are sponsored: You will provide us with valid sponsorship information that covers the period of your study.
Additional costs
Commuting (local travel expenses): Students are required to pay upfront cost of travel and accommodation expenses incurred when on placement when not covered by the placement provider. These may vary depending on the location.
Funding
You may be able to borrow money to help pay your tuition fees and support you with your living costs. Find out more about postgraduate student finance.
Scholarships and bursaries
We're committed to making sure that we offer support for students who might need it.
Apply online
To apply online first select the course you'd like to apply for then log in.
1. Select your course
Select the course you wish to apply for.
2. Sign in
To apply online sign in or create an account.
Course | Status |
|---|---|
Strategic Marketing MSc Full-time, 12 months, February 2024 | Applications open Closing date: Friday 1 December 2023 |
Please note that we may have to close applications before the stated deadline if we receive a high volume of suitable applications. We advise you to submit your application as soon as it is ready. | |
Strategic Marketing MSc Full-time, 12 months, September 2024 | Applications opening soon Opening date: Monday 2 October 2023 |
Applications are not yet open. If you would like us to email you when they open, then please register your interest. | |
Strategic Marketing MSc Full-time (with study abroad), 15 months, September 2024 | Applications opening soon Opening date: Monday 2 October 2023 |
Applications are not yet open. If you would like us to email you when they open, then please register your interest. | |
Strategic Marketing MSc Part-time, 24 months, September 2024 | Applications opening soon Opening date: Monday 2 October 2023 |
Applications are not yet open. If you would like us to email you when they open, then please register your interest. | |
Admission information
Our code of practice for postgraduate admissions policy provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students. You can also read our postgraduate applicant guidance.
Terms and conditions
When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our Charter, Statutes, Ordinances, Policies, Regulations and our terms and conditions. These terms and conditions are provided in two stages: first when we make an offer and second when students who have accepted their offers register to study at the University. View our offer terms and conditions and our registration terms and conditions (PDF) for the 2023/24 academic year, as an example of what to expect.
Please note: the offer terms and conditions and registration terms and conditions which you will be asked to agree to may be different from those detailed in the examples.
Our offer terms and conditions will generally be available in the September of the calendar year prior to the year in which you begin your studies. Our registration terms and conditions will be available at the start of each academic year and will vary to take into account specifics of your course and changes for the specific academic year.
Disclaimer
This online prospectus has been prepared and published in advance of the academic year to which it applies. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing but changes (for example, to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read our full disclaimer.
Course location and contact details
Campus location
Stag HillStag Hill is the University's main campus and where the majority of our courses are taught.
University of Surrey Admissions
- Phone: +44 (0)1483 682222
Address
University of Surrey
Guildford
Surrey GU2 7XH