Strategic Marketing MSc – 2022 entry

Key information

Start date: February 2022

Full-time: 1 year

Start date: October 2022

Full-time: 1 year

Full-time (with study abroad): 15 months

Full-time (with placement): 2 years

Part-time: 2 years

Why choose this course

Creative, client-facing, analytical, practical or more; whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with marketing knowledge and skills that can help you get there.

Our MSc in Strategic Marketing has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.

You'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world and be an asset for future employers.

We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.

A week in the life of a postgraduate Surrey Business School student

What you will study

At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing and Retail Management, which aim to equip you with the attributes, ways of thinking and behaviour of a contemporary marketer.

We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer. We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions.

You’ll study a range of core concepts from other management disciplines, including innovation management. You can tailor our course to suit your career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy, marketing analytics and more.

Placement opportunity

Our two-year MSc Strategic Marketing with professional placement year course enables you to spend time working in industry.

After a year of full-time study at Surrey, you'll be able to spend up to an additional 12 months gaining paid, professional work experience with an organisation. You'll be responsible for securing your own job offer(s), however, you'll be supported in your search with a series of employability workshops and benefit from some individual coaching.

The University works closely with several potential employers to help facilitate successful placement applications and there are several resources setup by the Employability and Careers Centre to assist you.

If you decide not to complete a placement, or don't secure an offer from an employer, you’ll complete your course within 12 months studying full-time.

Study and work abroad

Our 15-month MSc Strategic Marketing course can also provide you with the opportunity to study abroad and support your academic, personal and professional development as a global citizen. If you choose and secure a place at a partner university, you’ll complete two semesters (nine months) of study at Surrey and spend a semester studying abroad. This means you can complete your course in 15 months studying full-time. You'll also not be required to write a dissertation.

If you decide not to study abroad or don't secure a place, you’ll complete nine months of study followed by three months working on your dissertation, meaning you can complete your course in 12 months studying full-time.

 

Professional recognition

MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

MSc - Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Careers and graduate prospects

We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University. Our graduates have lifetime access to Surrey Pathfinder, our online portal for appointment and events bookings, jobs, placements and interactive development tools. 

With a focus on strategic and digital marketing, our course encourages ‘learning by doing’ through which you'll relate theoretical concepts to practical, real-world marketing applications. Our course is career-focused and aims to equip you with competencies to analyse marketing situations and make informed decisions in a dynamic world.

Some of our graduates have embarked on careers in the following roles:

  • Marketing Manager
  • Digital Marketing Manager
  • Marketing and Brand Strategist
  • Brand and Product Manager
  • Content Marketing Manager
  • Account Manager
  • Management Consultant.

Our course is accredited by the Chartered Institute of Marketing (CIM). If you want to enrol with the Chartered Institute of Marketing as an affiliate, you can study CIM qualifications without having to complete all the modules. For most qualifications, you'll only need to take two assessments instead of the usual three. Therefore, you'll add an individual award to supplement your degree.

There is a fee to join CIM.

Academic year structure

You'll study our course for two semesters, with four compulsory modules in Semester 1 and two compulsory and two optional modules in Semester 2. There is also a dissertation module on the full-time, part-time and full-time with placement pathways.

Modules

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps. 

Important: In light of the Covid-19 pandemic the University has revised its courses to incorporate the ‘Hybrid Learning Experience’ in a departure from previous academic years and previously published information. The University has changed the delivery (and in some cases the content) of its programmes. Further information on the general principles of hybrid learning can be found at: Hybrid learning experience | University of Surrey.

We have updated key module information regarding the pattern of assessment and overall student workload to inform student module choices. We are currently working on bringing remaining published information up to date to reflect current practice in time for the start of the academic year 2022/23 This means that some information within the programme and module catalogue will be subject to change. Current students are invited to contact their Programme Leader or Academic Hive with any questions relating to the information available.

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.

The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:

Optional modules for Year 1 (full-time) - FHEQ Level 7


OCTOBER START

First semester
(semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):

MANM019 - APPLIED MARKETING RESEARCH
MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA


Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS

And you will need to choose TWO of the following optional modules (15 credits each):

MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS


And you will complete the dissertation module (60 credits):

MANM388 - DISSERTATION FOR MARKETING AND RETAIL MANAGEMENT


For key dates and semester lengths including the summer period visit: Key Dates



FEBRUARY START

First semester
(semester 2 according to the academic calendar) you will study these three compulsory modules (15 credits each unless stated otherwise):

MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS
MANM388 - DISSERTATION FOR MARKETING AND RETAIL MANAGEMENT (60 credits)

And you will need to choose TWO of the following optional modules (15 credits each):

MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS


Summer period you will complete the following compulsory module (15 credits):

MANM019 - APPLIED MARKETING RESEARCH


Second semester (semester 1 according to the academic calendar) you will study these three compulsory modules (15 credits each):

MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA


For key dates and semester lengths including the summer period visit: Key Dates

Optional modules for Year 1 (full-time with Study Abroad - 15 months) - FHEQ Level 7


OCTOBER START


First semester
(semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):

MANM019 - APPLIED MARKETING RESEARCH
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA
MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING


Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS

And you will choose two of the following optional modules (15 credits each):

MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS


In addition you will complete the following module (60 credits) across the academic years:

MANM472 - STUDY ABROAD


For key dates and semester lengths including the summer period visit: Key Dates

Optional modules for Year 1 (full-time with placement - 24 months) - FHEQ Level 7


OCTOBER START

YEAR 1



First semester
(semester 1 according to the academic calendar) you will study these four compulsory modules (15 credits each):

MANM019 - APPLIED MARKETING RESEARCH
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA
MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING


Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS

And you will choose TWO of the following optional modules (15 credits each):

MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS


In addition you will complete the following module (60 credits) with submission at the end of the summer period:

MANM388 - DISSERTATION IN MARKETING AND RETAIL MANAGEMENT


For key dates and semester lengths including the summer period visit: Key Dates

Optional modules for Year 2 (full-time with placement - 24 months) - FHEQ Level 7


YEAR 2


You will complete the following core module (60 credits):

MANM486 - PROFESSIONAL PLACEMENT YEAR


For key dates and semester lengths including the summer period visit: Key Dates

Optional modules for Year 1 (part-time) - FHEQ Level 7


OCTOBER START

YEAR 1



First semester
(semester 1 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM019 - APPLIED MARKETING RESEARCH
MANM299 - DIGITAL MARKETING AND SOCIAL MEDIA


Second semester (semester 2 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM047 - CONSUMER BEHAVIOUR
MANM018 - INTEGRATED AND DIGITAL MARKEING COMMUNICATIONS


For key dates and semester lengths including the summer period visit: Key Dates

Optional modules for Year 2 (part-time) - FHEQ Level 7


YEAR 2


First semester
(semester 1 according to the academic calendar) you will study these two compulsory modules (15 credits each):

MANM434 - STRATEGIC MARKETING
MANM435 - SERVICES AND RELATIONSHIP MARKETING


Second semester (semester 2 according to the academic calendar) you will choose TWO of the following optional modules (15 credits each):

MANM297 - ACCOUNTING AND FINANCE FOR BUSINESS
MANM407 - GLOBAL STRATEGY
MANM115 - INNOVATION MANAGEMENT
MANM317 - INTRODUCTION TO MARKETING ANALYTICS


In addition you will undertake the dissertation module (60 credits) with submission at the end of the summer period:

MANM388 - DISSERTATION FOR MARKETING AND RETAIL MANAGEMENT


For key dates and semester lengths including the summer period visit: Key Dates

Timetable

New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the Academic Hive. View our Timetabling Policy (PDF).

Contact hours

Contact hours can vary across our modules. Full details of the contact hours for each module are available from the University of Surrey's module catalogue. See the modules section for more information.

Entry requirements

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification. We may be able to take relevant work experience into consideration if you don't meet these requirements. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role) please provide full details of your role and responsibilities in your personal statement and CV when you submit your application.

International entry requirements by country

Do I meet the requirements for this course?

We require you to submit a full application so that we can formally assess whether you meet the criteria published. Unfortunately, we are unable to provide an outcome based on an enquiry (via email, webform enquiry, phone or live chat).

English language requirements

Course lengthIELTS Academic requirements or equivalent
Full-time: 1 year6.5 overall including 6.0 in each category
Full-time (with study abroad): 15 months7.0 overall including 6.5 in each category
Full-time (with placement): 2 years7.0 overall including 6.5 in each category
Part-time: 2 years6.5 overall including 6.0 in each category

View the other English language qualifications that we accept.

If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here.

Credit transfer

The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If this applies to you, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience, or to join the start of a course without the formal entry requirements. This means that you may be exempt from certain elements of study in the course for which you have applied and be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims. 

Please see the code of practice for recognition of prior learning and prior credit: taught programmes (PDF) for further information. Please email Admissions with any queries.

Fees

Start date: February 2022

Full-time - 1 year

UK £13,100

Overseas £20,200

Start date: October 2022

Full-time - 1 year

UK £13,500

Overseas £20,800

Full-time (with study abroad) - 15 months

UK £14,200

Overseas £22,500

Full-time (with placement) - 2 years

UK £13,500

Overseas £20,800

Part-time - 2 years

UK £6,800

Overseas £10,400

The two-year full-time programme which includes a 12-month placement costs an additional £1,850 on top of the base course fee listed above.

Please note:

  • These fees apply to students commencing study in the academic year 2022-23 only. Fees for new starters are reviewed annually.
  • If you are on a two-year or three-year part-time structured masters course, the annual fee is payable in Year 1 and Year 2 of the course.

View the list of fees for all postgraduate taught courses.

Additional costs

There are associated costs with this course:

Commuting (local travel expenses): Students are required to pay upfront cost of travel and accommodation expenses incurred when on placement when not covered by the placement provider. These may vary depending on the location.

Funding

You may be able to borrow money to help pay your tuition fees and support you with your living costs. Find out more about postgraduate student finance.

Scholarships and bursaries


We're committed to making sure that we offer support for students who might need it.

Admission information

Our postgraduate admissions policy* provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students. You can also read our postgraduate applicant guidance.

Terms and conditions

When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our policies and regulations, and our terms and conditions. These terms and conditions are provided in two stages: first when we make an offer and second when students who have accepted their offers register to study at the University. View an example of our offer terms and conditions and our generic registration terms and conditions (PDF) as a guide as to what to expect.
 
Please note: our offer terms and conditions will generally be available in the September of the calendar year prior to the year in which you begin your studies. Our registration terms and conditions will vary to take into account specifics of your course and changes for the specific academic year.

Disclaimer

This online prospectus has been prepared and published in advance of the academic year to which it applies. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing, but changes (for example to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read more.

Further, in light of the COVID-19 pandemic, the University has had to change the delivery (and in some cases the content) of its programmes, together with certain University services and facilities for the academic year 2022/23. These changes include the implementation of a hybrid teaching approach during 2022/23.  Detailed information on all changes is available at our dedicated course changes webpage. This webpage sets out information relating to general University changes, and will also direct you to consider additional information relating to specific programmes.

Course location and contact details

Campus location

Stag Hill

Stag Hill is the University's main campus and where the majority of our courses are taught. 

University of Surrey Admissions
Contact Admissions Team
Address

University of Surrey
Guildford
Surrey GU2 7XH