Strategic Marketing MSc – 2022 entry

Creative, client-facing, analytical, practical or more; whatever marketing specialism you aspire to, our MSc Strategic Marketing aims to equip you with marketing knowledge and skills that can help you get there.

Our MSc in Strategic Marketing has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.

You'll gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to make informed marketing decisions in today’s dynamic marketing world and be an asset for future employers.

We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.

At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. Our MSc Strategic Marketing builds on the established research strengths and teaching capabilities of the Department of Marketing and Retail Management, which aim to equip you with the attributes, ways of thinking and behaviour of a contemporary marketer.

We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer. We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication, digital and social media marketing, marketing research, and customer-facing functions.

You’ll study a range of core concepts from other management disciplines, including innovation management. You can tailor our course to suit your career aspirations by choosing from distinctive optional modules, covering different topics such as global strategy, marketing analytics and more.

You'll study our course for two semesters, with four compulsory modules in Semester 1 and two compulsory and two optional modules in Semester 2. There is also a dissertation module on the full-time, part-time and full-time with placement pathways.

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps. 

Important: In light of the Covid-19 pandemic the University has revised its courses to incorporate the ‘Hybrid Learning Experience’ in a departure from previous academic years and previously published information. The University has changed the delivery (and in some cases the content) of its programmes. Further information on the general principles of hybrid learning can be found at: Hybrid learning experience | University of Surrey.

We have updated key module information regarding the pattern of assessment and overall student workload to inform student module choices. We are currently working on bringing remaining published information up to date to reflect current practice in time for the start of the academic year 2022/23 This means that some information within the programme and module catalogue will be subject to change. Current students are invited to contact their Programme Leader or Academic Hive with any questions relating to the information available.

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.

The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:

New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the Academic Hive. View our Timetabling Policy (PDF).

Contact hours can vary across our modules. Full details of the contact hours for each module are available from the University of Surrey's module catalogue. See the modules section for more information.