Strategic Marketing MSc – 2021 entry

Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.

This course has a distinctive strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.

You will gain comprehensive strategic, digital marketing and social media knowledge and skills, which will give you advanced understanding of contemporary marketing principles. Digital and strategic marketing skills are vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers.

We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.

At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer.

We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication and customer-facing functions.

You’ll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of optional modules, covering different topics such as global strategy, marketing analytics and more. Depending on the pathway that you choose to follow, you will have the chance to complete either a dissertation as a final project, study abroad or spend time working in industry.

You will study our course for two semesters, with four compulsory modules in Semester 1 (September to January) and two compulsory and two optional modules in Semester 2 (February to June). There is also a dissertation module that takes place between June and September on the 12-month full-time pathway.

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps. 

Important: In light of the Covid-19 pandemic, the University has had to change the delivery (and in some cases the content) of its programmes, together with certain University services and facilities for the 2020/21 academic year. These changes include the implementation of a hybrid teaching approach. View detailed information on the changes. 

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45 or 60, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.

The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:

New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the Academic Hive. View our Timetabling Policy (PDF).