Liliane Abboud

Dr Liliane Abboud


Lecturer in Marketing
PhD, MSc, BBA, AFHEA

Academic and research departments

Department of Marketing and Retail Management.

Biography

Research

Research interests

My teaching

My publications

Publications

Story, V., Zolkiewski, J., Verleye, K., Nazifi, A., Hannibal, C., Grimes, T., and Abboud, L. (2020). “Stepping Out of the Shadows: Supporting Actors’ Strategies for Managing End-User Experiences in Service Ecosystems”, Journal of Business Research, 116, pp. 401-411.
Abboud, L., As’ad, N., Bilstein, N., Costers, A., Henkens, B., and Verleye, K. (2021). “From Third Party to Significant Other for Service Encounters: A Systematic Review on Third-Party Roles and Their Implications”, Journal of Service Management, 32(4), pp. 533-559.