Dr Liliane Abboud
Academic and research departments
Department of Marketing, Surrey Business School, Faculty of Arts and Social Sciences.About
Biography
Lily Abboud is a Lecturer (Assistant Professor) in Marketing at Surrey Business School, University of Surrey. She obtained a PhD in Marketing from Alliance Manchester Business School, The University of Manchester, and a MSc in Marketing and Strategy (with Distinction) from Warwick Business School, The University of Warwick, UK.
Her current research focuses on customer engagement, consumer wellbeing, technology and customer experience, and consumer psychology. Her research work appeared in the Journal of Business Research, European Journal of Marketing and the Journal of Service Management, and was presented at various international conferences (e.g. SERVSIG, Frontiers in Service, QUIS, AM, AMS). Lily taught several research and marketing modules at undergraduate and Masters levels, and supervised a number of MSc dissertations and placements.
University roles and responsibilities
- Research Seminar Coordinator, Department of Marketing
ResearchResearch interests
- Customer/actor engagement
- Consumer wellbeing
- Technology and customer experience
- Consumer psychology
Research interests
- Customer/actor engagement
- Consumer wellbeing
- Technology and customer experience
- Consumer psychology
Supervision
Postgraduate research supervision
I welcome prospective PhD candidates who are interested to work on the following topics:
- Customer/actor engagement
- Consumer wellbeing, vulnerability and transformative services
- Technology, AI and customer experience
- Consumer psychology
Current doctoral students:
- Heer Paleja (2023 - 2027). Topic: Psychological Implications of Artificial Intelligence
Teaching
- Research in Marketing
- Consumer Behaviour