Dr Liliane Abboud

Lily Abboud is a Lecturer (Assistant Professor) in Marketing at Surrey Business School, University of Surrey. She holds a PhD in Marketing (AMBS Doctoral Scholarship) from Alliance Manchester Business School, The University of Manchester, and a MSc in Marketing and Strategy (Distinction) from Warwick Business School, The University of Warwick, UK. 

Her research interests focus on services marketing, customer engagement, consumer wellbeing, technology and customer experience and consumer psychology. Her research work has been published in the Journal of Business Research, European Journal of Marketing and Journal of Service Management, and was presented at several international conferences (SERVSIG, Frontiers in Service, QUIS, AM, AMS). Lily is an ad-hoc reviewer for service and marketing journals and conferences.

Lily taught a variety of marketing and research modules at postgraduate and undergraduate levels (research methods, services marketing, consumer behaviour, marketing management and strategy) and supervises postgraduate/undergraduate dissertations and placements. She is currently an external examiner at the University of Glasgow.