Dr Liliane Abboud

Lily Abboud is a Lecturer (Assistant Professor) in Marketing and Programme Director for Marketing undergraduate and postgraduate programmes at Surrey Business School. She holds a PhD in Business and Management from Alliance Manchester Business School (AMBS Doctoral Scholarship), The University of Manchester, and a MSc in Marketing and Strategy (Distinction) from Warwick Business School, UK. Prior to becoming an academic, she worked in market research (with a focus on the technology industry).

Her primary research interests focus on services marketing, consumer wellbeing, AI technologies, customer experience and engagement. Her research work has been published in leading journals such as Journal of Business Research, European Journal of Marketing and Journal of Service Management, and was presented at several prestigious international conferences (SERVSIG, Frontiers in Service, QUIS, Academy of Marketing, AMS). Lily serves on the editorial board of Qualitative Market Research, and is an ad-hoc reviewer for renowned service and marketing journals and conferences. She supervises at PhD, postgraduate and undergraduate levels. 

Lily advocates for a research-informed, practical and transformative student experience, focused on shaping future-ready business leaders in an empowering and inclusive environment. She is a Fellow of the Higher Education Academy (FHEA), holds a PGCert in Learning and Teaching and is a Certified Management and Business Educator (CMBE). She has extensive teaching experience at postgraduate and undergraduate levels at the University of Surrey and the University of Manchester (research methods, services marketing, digital marketing, consumer behaviour, marketing management and strategy). She was visiting professor at the University of Bayreuth (Germany). She is currently an external examiner at the University of Glasgow.