Dr Liliane Abboud
Academic and research departments
Department of Marketing, Surrey Business School, Faculty of Arts and Social Sciences, Surrey Institute for People-Centred Artificial Intelligence.About
Biography
Lily Abboud is a Lecturer (Assistant Professor) in Marketing at Surrey Business School, University of Surrey. She holds a PhD in Marketing (AMBS Doctoral Scholarship) from Alliance Manchester Business School, The University of Manchester, and a MSc in Marketing and Strategy (with Distinction) from Warwick Business School, The University of Warwick, UK.
Her current research focuses on customer engagement, consumer wellbeing, technology and customer experience, and consumer psychology. Her research work has been published in the Journal of Business Research, European Journal of Marketing and the Journal of Service Management, and was presented at various international conferences (SERVSIG, Frontiers in Service, QUIS, AM, AMS). Lily is an ad-hoc reviewer for service and marketing journals and conferences.
Lily taught several research and marketing modules at undergraduate and Masters levels, and supervises undergraduate/MSc dissertations and placements. She is an external examiner at the University of Glasgow.
University roles and responsibilities
- Research Coordinator, Department of Marketing
ResearchResearch interests
Services Marketing
- Customer/actor engagement
- Technology and customer experience
- Transformative service research
Consumer Psychology
- Consumer wellbeing
- Customer power and vulnerability
- Psychological implications of AI and technology usage
Research interests
Services Marketing
- Customer/actor engagement
- Technology and customer experience
- Transformative service research
Consumer Psychology
- Consumer wellbeing
- Customer power and vulnerability
- Psychological implications of AI and technology usage
Supervision
Postgraduate research supervision
Lily welcomes prospective PhD candidates' proposals on topics aligned with her research interests:
- Customer/actor engagement
- Technology, AI and customer experience
- Consumer wellbeing, vulnerability and transformative services
- Consumer psychology
Current doctoral students:
- Heer Paleja (University of Surrey, 2023 - present). Topic: Psychological Implications of Artificial Intelligence
Teaching
- Research in Marketing
- Consumer Behaviour