Dr Liliane Abboud

Lily Abboud is a Lecturer (Assistant Professor) in Marketing at Surrey Business School. She holds a PhD in Marketing (AMBS Doctoral Scholarship) from Alliance Manchester Business School, The University of Manchester, and a MSc in Marketing and Strategy (Distinction) from Warwick Business School, The University of Warwick, UK. Prior to academia, she worked in market research with a particular focus on digital technology.

Her research interests focus on services marketing, customer engagement, consumer wellbeing, technology and customer experience and consumer psychology. Her research work has been published in the Journal of Business Research, European Journal of Marketing and Journal of Service Management, and was presented at several international conferences (SERVSIG, Frontiers in Service, QUIS, AM, AMS). Lily is an ad-hoc reviewer for service and marketing journals and conferences. She supervises at PhD, MSc and undergraduate levels. 

Lily is a Fellow of the Higher Education Academy (FHEA), holds a PGCert in Learning and Teaching and is a Certified Management & Business Educator (CMBE). She has taught a variety of marketing and research modules at postgraduate and undergraduate levels (research methods, services marketing, consumer behaviour, digital marketing and strategy). She was a visiting professor at the University of Bayreuth (Germany) and is currently an external examiner at the University of Glasgow.