Dr Liliane Abboud

Lily Abboud is a Lecturer (Assistant Professor) in Marketing and Programme Director for Marketing undergraduate and postgraduate programmes at Surrey Business School. She holds a PhD in Business and Management from Alliance Manchester Business School (AMBS Doctoral Scholarship), The University of Manchester, and a MSc in Marketing and Strategy (Distinction) from Warwick Business School, UK. Prior to her academic career, she worked in market research with a focus on the digital industry.

Her research interests focus on customer experience and services, AI technologies, consumer wellbeing, power, agency and vulnerability. Her research work has been published in leading international journals such as Journal of Business Research, European Journal of Marketing, Internet Research and Journal of Service Management, and was presented at several conferences (SERVSIG, Frontiers in Service, QUIS, Academy of Marketing, AMS). Lily serves on the editorial boards of Qualitative Market Research and Journal of Consumer Behaviour, and is an ad-hoc reviewer for service and marketing journals and conferences. She currently supervises at PhD, postgraduate and undergraduate levels. 

Lily advocates for a research-informed, practical and transformative student experience, focused on shaping future-ready business leaders in an empowering and inclusive environment. She is a Fellow of the Higher Education Academy (FHEA), holds a PGCert in Learning and Teaching and is a Certified Management and Business Educator (CMBE). She has extensive teaching experience at postgraduate and undergraduate levels at the University of Surrey and the University of Manchester (services marketing, customer experience, research methods, digital marketing, marketing strategy, consumer behaviour). She was visiting professor at the University of Bayreuth (Germany) and is currently an external examiner at the University of Glasgow.