Digital Marketing MSc – 2023 entry
Key information
Start date: September 2023
- Study mode and duration
- Full-time: 1 year
- Full-time (with study abroad): 15 months
- Part-time: 2 years
Why choose this course
Technology has created new challenges and opportunities for businesses, from their products and services to the way that distribution functions, with digital marketing playing an increasingly vital role in these business operations. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for, in this challenging but exciting environment.
By the end of this course, you’ll be able to use your digital marketing knowledge to create communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of various digital marketing skills applicable to current and future trends, from marketing analytics to consumer behaviour perspectives, so you can make well-informed business decisions in real-world situations.
We’re ranked 67th for business and economics in the world by the Times Higher Education World University Rankings 2023.
What you will study
This MSc course provides the core aspects required to gain an in-depth understanding of digital marketing, complemented by your choice of two optional modules, based on your own interests and career aspirations.
Whether you choose the 12, 15 or part-time version, you’ll have the chance to explore a range of modern digital marketing topics in detail, including:
- Digital marketing strategy
- Social media marketing
- Entrepreneurship and the digital economy
- Marketing and web analytics.
This course is taught through interactive lectures, seminars and small-group laboratory sessions. You’ll also attend talks by industry guest speakers, who’ll share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.
Please note that this course is accredited by the Chartered Institute of Marketing (CIM). Our graduates who enrol with the Chartered Institute of Marketing (CIM) as an affiliate can study CIM qualifications without having to complete all the modules.
For most qualifications, you’ll only need to take two assessments instead of the usual three, meaning you’ll be able to add an individual award to supplement your degree. Please note, there’s a fee to join the CIM.
Teaching
This course offers a strong element of exposure to practice, with some projects (dissertations and assignments) having the potential to be conducted in collaboration with the industry, giving you more opportunities to develop your professional skills and enhance your employability.
The teaching of this course incorporates blended learning practices and is supported by the intended course structure, latest technologies and top-level research expertise within Surrey Business School and the Department of Marketing and Retail Management.
Study and work abroad
Our 15-month MSc Digital Marketing course can also provide you with the opportunity to study abroad and support your academic, personal and professional development as a global citizen.
If you choose and secure a place at a partner university, you’ll complete two semesters (nine months) of study at Surrey and spend a semester studying abroad. This means you can complete your course in 15 months studying full-time. You'll also not be required to write a dissertation.
If you decide not to study abroad or don't secure a place, you’ll complete nine months of study followed by three months working on your dissertation, meaning you can complete your course in 12 months studying full-time.
Professional recognition
MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
MSc - Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Careers and graduate prospects
We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University. Our graduates have lifetime access to Surrey Pathfinder, our online portal for appointment and events bookings, jobs, placements and interactive development tools.
Your career prospects include:
- Ad manager
- Content marketing manager
- Content strategist
- Data analyst
- Digital marketing manager
- Digital marketing strategist
- E-commerce channel manager
- SEO manager
- Social media manager.
Schools and departments
Research centres
Modules
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.
The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.
The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:
Optional modules for Year 1 (full-time) - FHEQ Levels 6 and 7
SEPTEMBER START
First semester (semester 1 according to the academic calendar) you will need to study the following four compulsory modules (15 credits each):
MANM534 - DIGITAL MARKETING STRATEGY
MANM543- MARKETING RESEARCH
MANM104 - ENTREPRENEURSHIP AND THE DIGITAL ECONOMY
MANM536 - WEB ANALYTICS
Second semester (semester 2 according to the academic calendar) you will study the following 3 compulsory modules (15 credits each):
MANM535 - SOCIAL MEDIA MARKETING
MANM533 - MARKETING ANALYTICS
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
And you will need to choose ONE out of the following optional modules (15 credits each):
MANM503 - DESIGNING DIGITAL HOSPITALITY SERVICES
MANM468 - DIGITAL PROJECT DEVELOPMENT
The following dissertation module is a research-based module which runs year long:
MANM542 - Dissertation in Marketing (60 Credits)
FEBRUARY START
First semester (semester 2 according to the academic calendar) you will need to study the following 3 compulsory modules (15 credits each):
MANM535 - SOCIAL MEDIA MARKETING
MANM533 - MARKETING ANALYTICS
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
And you will need to choose ONE of the following optional modules (15 credits each):
MANM503 - DESIGNING DIGITAL HOSPITALITY SERVICES
MANM468 - DIGITAL PROJECT DEVELOPMENT
The following dissertation module is a research-based module which runs year long:
MANM542 - Dissertation in Marketing (60 Credits)
Summer period you will study the following condensed module (15 credits):
MANM543 - MARKETING RESEARCH
Second semester (semester 1 according to the academic calendar) you will study these three compulsory modules (15 credits each):
MANM534 - DIGITAL MARKETING STRATEGY
MANM104 - ENTREPRENEURSHIP AND THE DIGITAL ECONOMY
MANM536 - WEB ANALYTICS
For key dates and semester lengths including the summer period visit: Key Dates
Optional modules for Year 1 (full-time with study abroad - 15 months) - FHEQ Level 7
Year Stage Name(s) Mode(s) of Study FHEQ Level(s) Credits
1 Year 1 (full-time with Study Abroad - 15 months) Sandwich (Thin) FHEQ Level 7 180
SEPTEMBER START
First semester (semester 1 according to the academic calendar) you will need to study the following four compulsory modules (15 credits each):
MANM534 - DIGITAL MARKETING STRATEGY
MANM543- MARKETING RESEARCH
MANM104 - ENTREPRENEURSHIP AND THE DIGITAL ECONOMY
MANM536 - WEB ANALYTICS
Second semester (semester 2 according to the academic calendar) you will study the following 3 compulsory modules (15 credits each):
MANM535 - SOCIAL MEDIA MARKETING
MANM533 - MARKETING ANALYTICS
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
And you will need to choose ONE out of the following optional modules (15 credits each):
MANM503 - DESIGNING DIGITAL HOSPITALITY SERVICES
MANM468 - DIGITAL PROJECT DEVELOPMENT
The following dissertation module is a research-based module which runs year long:
MANM542 - Dissertation in Marketing (60 Credits)
In addition to this you will choose the following compulsory module (60 credits) across the 15 month period:
MANM472 - STUDY ABROAD
For key dates and semester lengths including the summer period visit: Key Dates
| Module title | Status | Semester |
|---|---|---|
| DIGITAL MARKETING STRATEGY | Compulsory | 1 |
| WEB ANALYTICS | Compulsory | 1 |
| MARKETING ANALYTICS | Compulsory | 2 |
| SOCIAL MEDIA MARKETING | Compulsory | 2 |
Optional modules for Year 1 (part-time) - FHEQ Levels 6 and 7
SEPTEMBER START
YEAR 1
First semester (semester 1 according to the academic calendar) you will study two compulsory modules (15 credits each):
MANM534 - DIGITAL MARKETING STRATEGY
MANM536 - WEB ANALYTICS
Second semester (semester 2 according to the academic calendar) you will study two compulsory modules (15 credits each):
MANM535 - SOCIAL MEDIA MARKETING
MANM533 - MARKETING ANALYTICS
For key dates and semester lengths including the summer period visit: Key Dates
Optional modules for Year 2 (part-time) - FHEQ Levels 6 and 7
SEPTEMBER START
YEAR 2
First semester (according to the academic calendar) you will study two compulsory modules (15 credits each):
MANM543 - MARKETING RESEARCH
MANM104 - ENTREPRENEURSHIP AND THE DIGITAL ECONOMY
Second semester (according to the academic calendar) you will study one compulsory module and pick one optional module (15 credits each):
Compulsory module
MANM546 - PERSPECTIVES ON CONSUMER BEHAVIOUR
Optional modules (pick one)
MANM503 - DESIGNING DIGITAL HOSPITALITY SERVICES
MANM468 - DIGITAL PROJECT DEVELOPMENT
The following dissertation module is a research-based module which runs year long:
MANM542 - Dissertation in Marketing (60 Credits)
For key dates and semester lengths including the summer period visit: Key Dates
Timetable
New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the Academic Hive. View our Code of practice for the scheduling of teaching and assessment (PDF).
Contact hours
Contact hours can vary across our modules. Full details of the contact hours for each module are available from the University of Surrey's module catalogue. See the modules section for more information.
Entry requirements
A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.
We may be able to take relevant work experience into consideration if you don't meet these requirements. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role) please provide full details of your role and responsibilities in your personal statement and CV when you submit your application.
Do I meet the requirements for this course?
We require you to submit a full application so that we can formally assess whether you meet the criteria published. Unfortunately, we are unable to provide an outcome based on an enquiry (via email, webform enquiry, phone or live chat).
International entry requirements by country
Other international qualifications
If you are an international student and you don’t meet the entry requirements to this degree, you can apply for a Pre-Masters Programme at the Surrey International Study Centre. Upon successful completion, you can progress to this masters degree at the University of Surrey.
English language requirements
| Course length | IELTS Academic requirements or equivalent |
|---|---|
| Full-time: 1 year | 6.5 overall including 6.0 in each category |
| Full-time (with study abroad): 15 months | 7.0 overall including 6.5 in each category |
| Part-time: 2 years | 6.5 overall including 6.0 in each category |
View the other English language qualifications that we accept.
If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here.
Credit transfer
The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If your experience exceeds the typical requirements for entry to the programme, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience. If you can demonstrate that you have met the learning outcomes for specific modules through your previous learning, it may be possible to exempt you from those modules, and for you to be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims.
In some cases, prior knowledge and skills may allow applicants to join the start of a course without meeting the formal entry requirements.
Please see our code transfer and recognition of prior learning guide (PDF) and recognition of prior learning and prior credit web page for further information. Please email Admissions (admissions@surrey.ac.uk) with any queries.
Fees per year
Start date: September 2023
Full-time - 1 year
- UK
- To be confirmed
- Overseas
- To be confirmed
Full-time (with study abroad) - 15 months
- UK
- To be confirmed
- Overseas
- To be confirmed
Part-time - 2 years
- UK
- To be confirmed
- Overseas
- To be confirmed
Please note:
- These fees apply to students commencing study in the academic year 2023-24 only. Fees for new starters are reviewed annually
- If you are on a two-year full-time MFA programme, or a two-year or three-year part-time masters programme (excluding modular/self-paced/distance learning), the annual fee is payable in Year 1 and Year 2 of the programme
- Annual fees will increase by 4% for each subsequent year of study, rounded up to the nearest £100, subject to any overriding applicable legislative requirements.
Payment schedule
- Students in receipt of a tuition fee loan: Will have their fees paid by the Student Loans Company in line with their schedule
- International students, or UK/EU students who have not taken out a tuition fee loan: Are required to pay their fees either in full at the beginning of the programme or in two instalments as follows:
- 50% payable 10 days after the invoice date (expected to be early October of each academic year)
- 50% in January of the same academic year.
The exact date(s) will be detailed on invoices. Students on certain part-time programmes, where fees are paid on a modular or stage basis, are not eligible to pay their fees by instalment.
- If you are sponsored: You will provide us with valid sponsorship information that covers the period of your study.
Additional costs
There are associated costs with this course:
Commuting (local travel expenses): Students are required to pay upfront cost of travel and accommodation expenses incurred when on placement when not covered by the placement provider. These may vary depending on the location.
Funding
You may be able to borrow money to help pay your tuition fees and support you with your living costs. Find out more about postgraduate student finance.
Apply online
To apply online first select the course you'd like to apply for then log in.
1. Select your course
Select the course you wish to apply for.
2. Sign in
To apply online sign in or create an account.
Course | Status |
|---|---|
Digital Marketing MSc Full-time, 12 months, September 2023 | Applications open Closing date: Monday 3 July 2023 |
Please note that we may have to close applications before the stated deadline if we receive a high volume of suitable applications. We advise you to submit your application as soon as it is ready. | |
Digital Marketing MSc Full-time (with study abroad), 15 months, September 2023 | Applications open Closing date: Monday 3 July 2023 |
Please note that we may have to close applications before the stated deadline if we receive a high volume of suitable applications. We advise you to submit your application as soon as it is ready. | |
Digital Marketing MSc Part-time, 24 months, September 2023 | Applications open Closing date: Monday 3 July 2023 |
Please note that we may have to close applications before the stated deadline if we receive a high volume of suitable applications. We advise you to submit your application as soon as it is ready. | |
Admission information
Our postgraduate admissions policy* provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students. You can also read our postgraduate applicant guidance.
Terms and conditions
When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our Charter, Statutes, Ordinances, Policies, Regulations and our terms and conditions. These terms and conditions are provided in two stages: first when we make an offer and second when students who have accepted their offers register to study at the University. View our offer terms and conditions and our registration terms and conditions (PDF) for the 2022/2023 academic year as a guide as to what to expect.
Please note: the offer terms and conditions and registration terms and conditions which you will be asked to agree to may be different from those detailed in the examples. Our offer terms and conditions will generally be available in the September of the calendar year prior to the year in which you begin your studies. Our registration terms and conditions will be available at the start of each academic year and will vary to take into account specifics of your course and changes for the specific academic year.
Disclaimer
This online prospectus has been prepared and published in advance of the academic year to which it applies. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing but changes (for example, to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read our full disclaimer.
Course location and contact details
Campus location
Stag HillStag Hill is the University's main campus and where the majority of our courses are taught.
University of Surrey Admissions
- Phone: +44 (0)1483 682222
Address
University of Surrey
Guildford
Surrey GU2 7XH