Student profile

Ivalena Martinova

"The course offers flexibility around the optional modules, so I’ve been able to match to my career interests and aspirations."


Digital Marketing and Channel Management MSc

Entry year


On my undergraduate Business Management degree, I completed as many marketing-related modules as possible including marketing fundamentals, marketing management and advertising. The decision to study digital marketing at Surrey was an easy one as Surrey Business School offers a unique programme.

On my course, I’ve gained theoretical knowledge and practical skills in the field of digital marketing, social media, channel management, entrepreneurship and the most important aspects that every marketer should know regarding marketing analytics. The course offers flexibility around the optional modules, so I’ve been able to match to my career interests and aspirations.

"The modules are taught in an interactive and engaging way, which has helped me to improve my knowledge and skills in the digital, entrepreneurial and marketing analytics sphere."

I really enjoyed the fact that we can choose a dissertation pathway, placement or study abroad option. The small class size is beneficial as we all get to interact with our lecturers and are always encouraged to take part in discussions and express our opinions. Being in a small class has proved valuable to me as I have had the opportunity to learn at a faster rate as well as learning from other opinions. Our teaching staff are helpful, friendly, and dedicated to teaching and engaging us in our learning.

The campus is amazing and very green, it offers the opportunity to go on a great walk. I am also in love with the town, Guildford is beautiful and charming and it’s very close to London. While at university I’ve been able to significantly expand and enrich my understanding of culture and cultural diversity. Additionally, I’ve had the opportunity to make new international friends!

Since I started studying at Surrey, I have gained a lot of theoretical and practical knowledge. I undertook Sustainability as an additional course and it significantly impacted my way of living and made me think more about my environmental footprint. I’ve really enjoyed the campus and Surrey Sports Park as well as the high street, as the town offers the opportunity to go shopping or have a delicious late afternoon brunch or cocktail with your friends.

Discover more about business, marketing and management courses at Surrey Business School.

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