Intercultural Business Communication and Marketing MA – 2022 entry
Key information
Start date: October 2022
Full-time: 1 year
Part-time: 2 years
Why choose this course
To work in an international marketing context you need to understand your audience and how to reach it. Our course combines the research and teaching strengths of our School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.
Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:
- Advertising
- International management
- Human resources
- Corporate communication
- Media and public relations.
Other possible career paths include intercultural coaching and consultancy, and market analysis and strategy development.
What you will study
On this course you’ll develop an understanding of effective marketing processes and how language can be used for effective business communication in an international context.
Our course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.
As part of your studies, you’ll complete a project evaluating the business, communication or marketing aspects of a company of your choice, which will enable you to apply your knowledge and skills in a new context.
There’s no dissertation associated with this course. Students undertake a summer project.
Enhancing marketing practice through effective use of language’
Learn how to apply cutting-edge research findings, practices and methods from the study of language to marketing practice, enhancing your career prospects, employability and essential skills for the workplace.
Gain the practical skills employers seek
Under the guidance of our internationally-renowned academics, you'll learn how to look at issues in marketing and advertising from an interdisciplinary and intercultural perspective. Enhance your versatility in planning marketing and communication campaigns and become a global professional.
Stand out from the crowd
With an MA in Intercultural Business Communication and Marketing, you'll acquire specialist professional skills which will separate you from the crowd and enable you to enhance your profile for new and exciting career opportunities.
Careers and graduate prospects
We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University. Our graduates have lifetime access to Surrey Pathfinder, our online portal for appointment and events bookings, jobs, placements and interactive development tools.
Over the years, our intercultural and professional communication courses have successfully trained graduates who’ve gone on to fruitful careers in a variety of international organisations, particularly in areas such as:
- Advertising
- International management
- Human resources
- Corporate communication
- Media and public relations.
Specific roles in these industries include:
- IP Services Coordinator
- International Advertising and Digital Communication Manager
- International CRM Executive
- International Lead Generation
- Business Communications Trainer
- Project Coordinator.
Schools and departments
Research areas
Modules
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.
Important: In light of the Covid-19 pandemic the University has revised its courses to incorporate the ‘Hybrid Learning Experience’ in a departure from previous academic years and previously published information. The University has changed the delivery (and in some cases, the content) of its programmes. Find further information on the general principles of hybrid learning.
We have updated key module information regarding the pattern of assessment and overall student workload to inform student module choices. We are currently working on bringing remaining published information up to date to reflect current practice in time for the start of the academic year 2022/23 This means that some information within the programme and module catalogue will be subject to change. Current students are invited to contact their Programme Leader or Academic Hive with any questions relating to the information available.
The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.
The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes:
Optional modules for Year 1 (full-time) - FHEQ Level 7
MANM381, MANM373 and MANM372 are taught over the summer period.
Optional modules for Year 1 (part-time) - FHEQ Level 7
MANM381, MANM373 and MANM372 are taught over the summer period.
Optional modules for Year 2 (part-time) - FHEQ Level 7
MANM381, MANM373 and MANM372 are taught over the summer period.
Timetable
Course timetables are normally available one month before the start of the semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday - Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the Academic Hive. View our Timetabling Policy (PDF).
Contact hours
Contact hours can vary across our modules. Full details of the contact hours for each module are available from the University of Surrey's module catalogue. See the modules section for more information.
Entry requirements
A minimum of a 2:2 UK honours degree in any subject, or a recognised equivalent international qualification. We may be able to take relevant work experience into consideration if you don't meet these requirements. If you have at least one year of relevant experience in a full-time graduate-level role (or a minimum of two years’ experience in a relevant graduate-level part-time role) please provide full details of your role and responsibilities in your personal statement and CV when you submit your application.
International entry requirements by country
Do I meet the requirements for this course?
We require you to submit a full application so that we can formally assess whether you meet the criteria published. Unfortunately, we are unable to provide an outcome based on an enquiry (via email, webform enquiry, phone or live chat).
English language requirements
IELTS Academic: 6.5 overall with 6.5 in writing and 6.0 in each other element.
View the other English language qualifications that we accept.
If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here.
Credit transfer
The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If this applies to you, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience, or to join the start of a course without the formal entry requirements. This means that you may be exempt from certain elements of study in the course for which you have applied and be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims.
Please see the code of practice for recognition of prior learning and prior credit: taught programmes (PDF) for further information. Please email Admissions (admissions@surrey.ac.uk) with any queries.
Fees
Start date: October 2022
Full-time - 1 year
UK £8,200
Overseas £19,200
Part-time - 2 years
UK £4,100
Overseas £9,600
View the list of fees for all postgraduate taught courses.
Please note:
- These fees apply to students commencing study in the academic year 2022-23 only. Fees for new starters are reviewed annually
- If you are on a two-year full-time Euromasters or MFA programme, or a two-year or three-year part-time masters programme (excluding modular/self-paced/distance learning), the annual fee is payable in Year 1 and Year 2 of the programme
- Annual fees will increase by 4% for each subsequent year of study, rounded up to the nearest £100, subject to any overriding applicable legislative requirements.
Additional costs
There are associated costs with this programme:
- Books/stationery/admin: approx £50.
Grand total: approx £50.
Funding
You may be able to borrow money to help pay your tuition fees and support you with your living costs. Find out more about postgraduate student finance.
Scholarships and bursaries
We're committed to making sure that we offer support for students who might need it.
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Admission information
Our postgraduate admissions policy* provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students. You can also read our postgraduate applicant guidance.
Terms and conditions
When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our policies and regulations, and our terms and conditions. These terms and conditions are provided in two stages: first when we make an offer and second when students who have accepted their offers register to study at the University. View an example of our offer terms and conditions and our generic registration terms and conditions (PDF) as a guide as to what to expect.
Please note: our offer terms and conditions will generally be available in the September of the calendar year prior to the year in which you begin your studies. Our registration terms and conditions will vary to take into account specifics of your course and changes for the specific academic year.
Disclaimer
This online prospectus has been prepared and published in advance of the academic year to which it applies. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing, but changes (for example to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read more.
In light of the COVID-19 pandemic, the University has had to change the delivery (and in some cases, the content) of its programmes, together with certain University services and facilities for the academic year 2022/23. These changes include the implementation of a hybrid teaching approach during 2022/23.
Course location and contact details
Campus location
Stag HillStag Hill is the University's main campus and where the majority of our courses are taught.
- Phone: +44 (0)1483 682222
University of Surrey
Guildford
Surrey GU2 7XH