Business Management with Marketing BSc (Hons) – 2024 entry

Marketing is embedded in our society at every level and key to any business. Surrey Business School will prepare you for this vast field.

Our programme will help you understand the world around you and to think analytically while approaching marketing problems in a creative, multidisciplinary way. By studying different areas such as brand management, digital marketing, consumer behaviour, and marketing insights and analytics, you will understand the importance of delivering value to the consumer while developing long stand relationships within the marketing process.  

Additionally, the programme will help you develop your marketing skills by focusing on ethical awareness and highlighting the importance of equality, diversity, and inclusivity, in a local and global context. You will also be able to enrich your learning experience applying for a placement or to study abroad.  

Our award-winning Professional Training placements will prepare you for the workplace.

Our BSc (Hons) Business Management with Marketing programme is specifically designed to equip you with the skills and knowledge that will support you for the marketing challenges of the future.  

You will study a combination of marketing and management theory and practice that will help you prepare for various types of jobs, from managing international marketing campaigns to launching innovative marketing strategies. 

You will explore psychological elements such as consumer behaviour, while learning how to develop online and offline marketing actions and how to manage a brand. You will also develop a valuable understanding of the methods to capture market insights and the marketing analytics to measure your performances.

You will gain this knowledge through applied projects and authentic assessments that emulate realistic jobs’ tasks. This will help you develop your critical thinking and problem-solving abilities. 

The academic year is divided into two semesters of 15 weeks each. Each semester consists of a period of teaching, revision/directed learning and assessment.

Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules usually can be either 15, 30, 45 or 60, 75 and 120 credits, and additionally for some masters dissertations, 90 credits.

The structure of our programmes follow clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes.

New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of semester.

Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the course administrators. View our Code of practice for the scheduling of teaching and assessment (PDF).

Each 15-credit module is designed to involve 150 hours of student work. This time will be spent in lectures, computer labs and tutorials, and includes your own study time, both individual or in small groups.

You will also write essays, assignments and projects individually and in groups that draw on your understanding of a particular area.

Our staff members are innovative in delivering engaging learning sessions that bring together theory and practice for your intellectual and professional development.

There may be occasions when the delivery of your teaching is supported by graduate teaching assistants. The University has a set of procedures that govern the use of postgraduate research students in this way.

We assess modules individually and award credits for the successful completion of each one. Assessment takes place through a combination of examination and/or coursework, practical examinations and reports.

Check individual module information to see full details at a module level.

Contact hours can vary across our modules. Full details of the contact hours for each module are available from the University of Surrey's module catalogue. See the modules section for more information.