Business Management (Marketing) BSc (Hons) – 2019 entry
Why choose this course
At Surrey Business School, we’re renowned for our world-class research, dynamic learning environment and strong links with industry.
Our business management degree courses give you the opportunity to explore how organisations of all sizes start, run and thrive.
By combining this core knowledge with specific expertise in marketing on our BSc Business Management (Marketing) pathway, you’ll explore marketing analytics, marketing in the digital environment and market research, as well as addressing important areas such as marketing strategy.
What you will study
Specifically designed to offer an exciting and challenging course for those wishing to pursue a career in marketing and related areas, this pathway covers a wide range of marketing disciplines that embrace the varied career options available in the field.
Our BSc Business Management (Marketing) course offers a variety of innovatively designed modules where you will have the option to study both the latest academic research and real-world industry trends in this dynamic field.
You’ll gain an overall view of marketing and explore psychological elements such as consumer behaviour, with the option to develop your creative skills through topics like marketing communications and international fashion marketing.
|Qualification||Course length||Professional Training||UCAS||KIS code|
|BSc (Hons)||36 months||N294||View KIS data set|
|BSc (Hons)||48 months||N288||View KIS data set|
Professional Training placements
As part of this course you have the option to complete a Professional Training placement. These will give you the opportunity to develop your professional, academic and personal potential, equipping you to be adaptable, resilient, globally minded, confident, entrepreneurial and digitally savvy in the workplace. These qualities are widely recognised by employers and a significant proportion of placement students at Surrey are offered graduate-level jobs or go onto postgraduate study.
Find out more about Professional Training placements and discover how these have transformed our students’ lives and career choices.
Business Management (Marketing) placements
At Surrey Business School, our close links with national and international businesses of all sizes and across all sectors are reflected in the companies for which our students have worked on their placements, including:
- The Body Shop International plc
- Volkswagen Group UK
- The Walt Disney Company
- RCI Financial Services
- Eli Lilly & Co.
Your Professional Training placement, if selected, would be taken within your chosen pathway.
Applying for placements
Professional Training placements are usually applied for and secured via an open and free-to-all process, within which students can select and apply for numerous opportunities. Placement providers use their own recruitment and selection procedures and the majority of students will secure their placement in this way. However, support is also provided to students wishing to source their own placement, subject to university requirements being met.
Students are generally not placed by the University, however they are given thorough support and guidance alongside access to a vacancy portal representing thousands of placement opportunities each year. Please be aware there may be travel costs incurred when attending interviews and assessment centres at the placement provider’s premises.
BSc (Hons) - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Careers and graduate prospects
We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.
The ability to select the modules most relevant to your chosen career means you will graduate well equipped to take advantage of all the career opportunities open to you.
Surrey Business School has an excellent track record of graduate employment. Graduates over the last few years have secured roles such as:
- Marketing Executive, Microsoft
- Business Unit Controller, Thomson Reuters
- Marketing Assistant, Investment Mastery
- Account Manager, Capgemini
- Marketing Assistant, CBRE Group
- Graduate Sales and Marketing, McLaren Automotive
- Graduate Marketing Analyst, Thales UK.
Our marketing graduates who enrol with the Chartered Institute of Marketing (CIM) as an Affiliate can study CIM qualifications without having to complete all of the modules. For most qualifications, you’ll only need to take two assessments instead of the usual three, meaning you’ll be able to add an individual award to supplement your degree. There is a fee to join CIM.
Study and work abroad
We give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities or by completing a Professional Training placement abroad. In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV. Visit our global exchanges pages to check where you can go.
We encourage you to add an international experience to your degree by studying overseas for one semester during your second year (typically the autumn semester).
Surrey Business School currently has exchange agreements spanning four continents.
Our international partners include:
- University of Sydney, Australia
- University of Wollongong, Australia
- University of Hong Kong
- Singapore Management University
- University of Queensland
- University of Central Florida.
Our partners complement our commitment to excellence in teaching and research and enable students to enhance their international outlook. If you choose to study at one of the European partners, you will be eligible for an Erasmus+ grant.
In your third year you might then want to think about spending your Professional Training placement abroad. Students have worked in many places, both in Europe and beyond. If you choose to work in Europe you will again be eligible for an Erasmus+ grant.
This is an excellent opportunity not only to acquire valuable work experience but also to improve or learn another language.
Terms and conditions
When you accept an offer of a place at the University of Surrey, you are agreeing to comply with our policies and regulations, and our terms and conditions. These terms and conditions are provided in two stages: first when we make an offer and second when students who have accepted their offers register to study at the University. View our offer terms and conditions and our generic registration terms and conditions as a guide as to what to expect.
Please note: our offer terms and conditions will be available in the September of the calendar year prior to the year in which you begin your studies. Our registration terms and conditions will vary to take into account specifics of your course.
This online prospectus has been prepared and published in advance of the academic year to which it applies. The University of Surrey has used its reasonable efforts to ensure that the information is accurate at the time of publishing, but changes (for example to course content or additional costs) may occur given the interval between publishing and commencement of the course. It is therefore very important to check this website for any updates before you apply for a course with us. Read more.
Academic year structure
The academic year is divided into two semesters of 15 weeks each. Each semester consists of a period of teaching, revision/directed learning and assessment.
The University operates a credit framework for all taught programmes based on a 15-credit tariff. All taught modules are 15 credits. Project modules and dissertation modules can be either 15, 30, 45 or 60 credits.
The structure of our programmes follows clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes.
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability and/or student demand.
Optional modules for Year 2 - FHEQ Level 5
Choose two optional modules in each semester.
Optional modules for Year 3 - FHEQ Level 6
Choose one optional module in Semester 1.
Timetables are normally available one month before the start of the semester. Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday–Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the course administrators. View our Timetabling Policy (PDF).
Each 15-credit module is designed to involve 150 hours of student work. This time will be spent in lectures, computer labs and tutorials, and includes your own study time, both individual or in small groups.
You will also write essays, assignments and projects individually and in groups that draw on your understanding of a particular area.
Our staff members are innovative in delivering engaging learning sessions that bring together theory and practice for your intellectual and professional development.
There may be occasions when the delivery of your teaching is supported by postgraduate research students. The University has a set of procedures that govern the use of postgraduate research students in this way.
This course is taught by academic staff from the Faculty of Arts and Social Sciences.
SAJJAD F Dr (SBS)
All taught students are assigned a personal tutor before beginning a programme of study. Personal tutors offer support and advice to students in the areas of:
Personal/professional development and employability.
Modules are assessed individually and credits are awarded for the successful completion of each one. Assessment takes place through a combination of examination and/or coursework, practical examinations and reports. Check individual module information to see full details at a module level.
Contact hours can vary across our modules. Full details of the contact hours for each module are available from the University of Surrey's module catalogue. See the modules section for more information.
Learning and disability support
We have two services, the Student Personal Learning and Study Hub (SPLASH) and Additional Learning Support (ALS) which can help develop your learning.
Student Personal Learning and Study Hub
SPLASH is a learning space in the Library where our learning development team is based. It comprises dedicated Student Learning Advisers and Information Skills Librarians who can help you develop your academic and research skills, including writing, presenting, revision and critical thinking.
Find out more about the study support available.
Additional Learning Support
ALS is the University’s disability and neurodiversity service which supports students with disabilities, long-term health conditions, specific learning differences (for example: dyslexia and dyspraxia) and other neurodiverse conditions (for example: autism spectrum and attention deficit disorder).
If you have a disability, we encourage you to disclose your condition and register with the service so you can be appropriately supported during your studies.
The ALS team can arrange exam and learning support adjustments, give advice on applications for the Disabled Students' Allowance and screen students for dyslexia and dyspraxia. Regular study skills and mentoring support is also available.
See the Additional Learning Support website for more information.
What qualifications do you need?
English language requirements
IELTS Academic: 6.5 overall with 6.0 in each element.
View the other English language qualifications that we accept.
If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here. The University of Surrey is also an IELTS test centre.
Offers are normally made in terms of grades.
Suitable candidates will be invited to an Applicant Day. During the visit to the University the candidate can find out more about the programme and meet staff and students.
If you don’t meet our entry requirements, you might still be able to apply for this course with a foundation year. A course with a foundation year includes an extra year of study to prepare you for a full degree course. Find out more about our degrees with foundation year.
Recognition of prior learning
The University of Surrey recognises that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts. If this applies to you, a process called recognition of prior learning (RPL) may allow you to enter your course at a point appropriate to your previous learning and experience, or to join the start of a course without the formal entry requirements. This means that you may be exempt from certain elements of study in the course for which you have applied and be awarded credit based on your previous qualifications/experience. There are restrictions on RPL for some courses and fees may be payable for certain claims.
Please see the Code of practice for recognition of prior learning and prior credit: taught programmes (PDF) for further information. Please email Admissions with any queries.
|Qualification||Course length||Professional Training||UK/EU fees||Overseas fees||Professional Training fees|
|BSc (Hons)||36 months||To be confirmed||To be confirmed||Not applicable|
|BSc (Hons)||48 months||To be confirmed||To be confirmed||To be confirmed|
The University will assess your fee status. If you are unsure whether you are likely to be considered a home, EU or overseas student for fees purposes, the UKCISA website offers more information.
How to apply
Learn how to apply for an undergraduate course, see details about the UCAS application process and determine the steps you need to take if you receive an offer to study.
Our undergraduate admissions policy provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students.
Scholarships and bursaries
We're committed to making sure that we offer support for students who might need it.
Paris Stylianides is Co-Founder and Head of Strategy & Growth at Jobcha. He graduated from Surrey's BSc Business Management in 2006.
"I think University makes people come out of their shell more. I became more confident in my abilities, I discovered new things about myself and met some inspirational people on the way."