BSc (Hons) — 2026 entry Business Management with Marketing
Marketing is embedded in our society at every level and key to any business. This CIM-accredited degree will help you think analytically while approaching marketing in a creative, multidisciplinary and practical way so you can influence and shape people's decisions. We empower you to leave Surrey with a set of skills for a career in a range of occupations, including digital marketing, brand management, advertising, sales, and marketing analyst.
Our BSc Business Management with Marketing gives you a well-rounded understanding of modern marketing, covering brand management, digital strategy, consumer behaviour, and data-driven insights. You’ll learn how to create real value for customers while building strong, long-term relationships - skills that employers look for.
This programme is accredited by the Chartered Institute of Marketing (CIM), so you can fast-track your career with exemptions from some professional marketing exams.
You will develop a strong marketing skillset by focusing on ethical awareness and highlighting the importance of equality, diversity, and inclusivity, in a local and global context.
On this flexible course, you’ll be taught by experts from Surrey Business School who are subject leaders in their field and will apply theory to real-world applications.
We’re preparing you for the future by integrating AI into every course, building digital skills, confidence and creativity that employers value in tomorrow’s workplace.
“ The combination of marketing classes and business management classes makes this course really interesting; you will learn so much more about business than you know now. ”
What you will study
Our BSc (Hons) Business Management with Marketing programme is specifically designed to equip you with the skills and knowledge that will support you for the marketing challenges of the future.
You will study a combination of marketing and management theory and practice that will help you prepare for various types of jobs, from managing international marketing campaigns to launching innovative marketing strategies.
You will explore psychological elements such as consumer behaviour, while learning how to develop online and offline marketing actions and how to manage a brand. You will also develop a valuable understanding of the methods to capture market insights and the marketing analytics to measure your performances.
You will gain this knowledge through applied projects and authentic assessments that emulate realistic jobs’ tasks. This will help you develop your critical thinking and problem-solving abilities.
All our business management students follow the same first year in order to build a solid foundation on which to specialise. This means you can transfer to any of our other business management degree pathways ahead of your second year:
BSc (Hons) - Association to Advance Collegiate Schools of Business (AACSB) Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
BSc (Hons) - Chartered Institute of Marketing (CIM) Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Foundation year
If you don’t meet our entry requirements, you might still be able to apply for this degree with a Business, Finance and Accounting Foundation Year. This is an extra year of study to develop your skills and make it easier for you to get started at university. On successful completion of your foundation year, you’ll be ready to progress to the first year of your degree.
To see what modules you’ll be studying, refer to the foundation tab in the ‘course structure’ section.
The academic year is divided into two semesters of 15 weeks each. Each semester consists of a period of teaching, revision/directed learning and assessment.
The structure of our programmes follow clear educational aims that are tailored to each programme. These are all outlined in the programme specifications which include further details such as the learning outcomes.
Please note: Thefull module listing for the optional Professional Training placement part of your course is available in the relevant programme specification.
Modules
Modules listed are indicative, reflecting the information available at the time of publication. Modules are subject to teaching availability, student demand and/or class size caps.
The University operates a credit framework for all taught programmes based on a 15-credit tariff.
Operations management relates to the scoping, planning, directing and controlling of the facilities, processes and people required to transform resources into products and services. The principles of operations management are used in every industry and every environment. All organisations perform the functions of strategic planning, process design, supply chain management, forecasting and scheduling, work management, innovation and quality management. The same skills are required whether operations managers are working in private manufacturing organisations, the public sector, service organisations or not for profit businesses.
Personal and professional development is about knowing your self, knowing your self development needs, strengths, weaknesses, interests and where and how to seek development opportunities inside and outside employment and at university. Self-awareness, self-determination, self-image, self-care, resilience, resourcefulness and sustainable ways to navigate turbulent times throughout career(s) are concepts we explore and learn how to utilise in order to successfully manage our careers. Exploration, journaling, introspection, reflection and prospection play a crucial part in this module as well as sharing of experiences and working in teams. Lectures and workshops are designed to deepen understanding about behaviour, attitudes and capabilities individually and as a team. The assessments deepen knowledge, understanding and further personal and professional development that serves students' career paths in the long term. The module works closely with central careers and employability services offered by the university.
This module equips students with knowledge and skills in two key areas of business and management: sustainability and quantitative skills. The sustainability component examines how businesses can create economic value while addressing social, environmental, and regulatory challenges, providing a foundation for responsible management practice. The quantitative component develops essential numeracy skills for business, enabling students to interpret data, apply appropriate techniques, and support business analysis and decision making.
Entrepreneurship and Innovation are the key pillars of economic development. This module introduces primary concepts of both entrepreneurship and innovation utilizing practical and experiential teaching methods. Especially, it will offer a novel perspective of opportunity identification, entrepreneurial mindset, creative thinking, and innovation in business contexts. It also explores the impact of the enterprises on the economy and identifies various support systems that nurture new venture evolution. Through a combination of lectures and group learning activities, students will engage with external stakeholders to understand the complexities of business environments. Working in teams, they will make and give sense to the concept of entrepreneurship and innovation, explore various cases, synthesize ideas, and communicate using emerging digital technology. Emphasis is placed both on the theoretical underpinnings and practical applications of Entrepreneurship and Innovation two main pillars. Especially, understanding various forms of ventures (i.e., high-growth, global, local, lifestyle, social, family etc.) will broaden the view of students. The module also encourages students to reflect on the insights of the various stakeholders contributing to their employability and provides the opportunities for students to communicate their results to academic and non-academic audiences, fostering a comprehensive understanding of the concepts.
This module introduces students to the main principles of accounting and cost management and demonstrates the importance of these to management decision making. This module develops students¿ digital literacy, including the responsible and ethical use of artificial intelligence tools to support learning in financial and management accounting and the development of core academic skills.
The module provides students with an introduction to the human dimensions of work organizations. It will encourage them to think critically and creatively about the ways in which people shape organizations and are, in turn, shaped by organizations. It will introduce them to individual, group and structural levels of analysis. This module builds the foundations for the subsequent, more advanced study of people and organizations on the HRM Pathway.
In this module, students undertake a business project in which they advise a hypothetical client facing a key strategic decision.The project integrates theory, concepts, skills, and objectives relevant to the module and the client case.As the project unfolds, students apply a range of analytical frameworks and digital tools and techniques to business data and information. By the end of the project, students will have transformed raw spreadsheet data into actionable information and produced a structured business report with findings and recommendations.
This module examines the role of Marketing in organisations with an emphasis on the importance and development of marketing strategies. The core objective of many businesses is to attract and retain customers in a competitive environment, with the role of marketing focussing on customers. This module introduces students to the core principles of the discipline and provides and underpinning to later elective modules.
The prime motivator in business activity is sustainable profitability for shareholders' wealth maximization. It follows that all managers are likely to perform better towards that goal if they understand the mechanisms for achieving sustainable profit by acting in the interest of stakeholders. This module is designed to give students the necessary basic background in finance to enable them to be effective business managers. It covers the fundamental principles of corporate finance and investment in bonds, stocks, and projects, along with day-to-day working capital management.
This module aims to provide students with both theoretical and practical understanding of how marketing research is designed, conducted and evaluated in modern businesses. More specifically, this module gives students a deep understanding of various processes and decisions involved in capturing consumer insights through the marketing research process and their implications for business strategies and value delivery to different stakeholders.
This module provides an introduction to the fundamentals of information technology and covers the uses of information systems in business scenarios and business organizations. The module equips students with skills of database management and an in-depth understanding of the role of information systems in this ‘information age’.
This module focuses on key and latest topics in International Business in the context of the global economy. It first introduces students to the apparent globalization phenomenon and the 'hidden' role of international businesses. It then highlights the national differences across countries. It also looks at how these differences impact on industry and firm competitiveness in the international marketplace. The module also emphasizes the importance of firm internationalization in terms of three areas: Motivations, Decisions, and Processes, in light of the national and industry conditions. Finally, the module introduces students to the managerial strategies and organizational structures that international firms typically adopt to compete effectively in the global marketplace, as well as the future directions that these firms are likely to take. It is expected that students will bring the knowledge gained from this module with them to other subsequent modules whereby International Business plays an important and relevant part.
This module builds on knowledge gained from the level 4 People Practices module and aims to equip students with an overview of the theoretical HRM concepts, frameworks, and contemporary HR trends in a range of organizations. There is specific focus on how HRM may add value to organizations and the business case for ensuring organizations workforces are diverse. This module focuses on but is not limited to HRM through a UK lens, this module prepares students for the final year module Global HRM.
This module provides an overall introduction to Business Analytics explaining methods used for descriptive, predictive, and prescriptive analytics as the main building blocks and phases of a typical business project within management and business contexts. In addition to generic introduction to business analytics phases, there will be more focus on the first two phases (i.e., descriptive and predictive small data analytics). This is mainly related to theories of probability and statistics. The module will also include general business skills needed to run a business analytics project such as how analytics professionals communicate with decision makers by using and interpreting analytic models.
The aim of this module is to introduce students to the interdisciplinary field of Consumer Behaviour. This module, by delving beneath the behaviour of consumers, provides students with a comprehensive understanding of the various factors that affect and form consumer behaviour and of the contribution of consumer insights into marketing. The module builds on the core principles of marketing and focuses on how firms can utilize consumer behaviour knowledge in order to create successful and viable marketing strategies. As such, it constitutes an essential part of programmes relating to Marketing and Business Management. The Consumer Behaviour and Insights module brings together ideas and theories from diverse areas such as marketing strategy, sociology, psychology and marketing research in order to understand the behaviour of consumers. Appropriate research techniques and leading-edge research findings will be discussed to enhance understanding of the consumer behaviour in the contemporary marketplace as well as how consumer insights are generated and applied.
Projects provide an efficient and effective means of delivering change in support of corporate strategy for both public and private sector organisations. Fundamental to this is robust project sponsorship and management. This module is focused at FHEQ Level 5 students that wish to develop, plan, manage and control projects successfully in a business environment. This requires an awareness of general project management principles, methodologies and the tools and techniques as applied within multi-disciplined projects. Within this module students will receive a robust grounding in the theory and practice of project management, with links to change management, delivered by lectures and by using project management software (MS Project) in a computer laboratory setting.
The module seeks to develop students understanding of their future work in a global employment market, whether that be in the UK or abroad by: Exploring the external factors that will impact upon their experience of work (i.e. global pandemics, war, climate change) Developing their intercultural sensitivity and proficiency in dealing with colleagues from different backgrounds. Developing their understanding of working abroad and the opportunities and challenges this presents.
Business and Organizational Psychology is the study of people and their behaviour at work. Organizational psychologists develop psychological theory and apply the rigour and methods of scientific inquiry to issues that are important to organizations. The key goals of the field are to advance understanding of individual, group and organizational effectiveness at work, and the well-being and satisfaction of people working in or served by organizations. In this module, some of the key topics of Work and Organizational Psychology are covered, emphasizing theory and research on which the discipline is built, major areas of practical application of the discipline, and how these contribute to management of performance and organizational effectiveness.By the end of the module students will have gained an understanding of how organizational psychology research and practice influence different levels at work including the individual, group, organization, and society. A central feature of the module will focus upon developing critical thinking skills by engaging in desk research and analysis of scientific knowledge and organizational problems.
This module provides students with essential principles for responsible business management. This is achieved by giving students an understanding of three key pillars: - 1. Business ethics 2. Corporate governance 3. Risk Management In the current world of uncertainty, it is imperative that students of business understand and practice responsible management. This requires an understand of the institutional systems that have led to the development and enforcement of corporate governance. The module provides awareness of contemporary ethical frameworks and values of organisations as well as the individual attributes required for responsible management. Students are expected not just to have an academic understanding of business ethics but to embed it into their practice as business ready graduates. Business is about managing risk. Recent events have shown that a good understanding of risk identification, assessment, and mitigation are essential for managing downside risks whilst making the most of upside risks. The module will use recent examples of business failures and scandals to illustrate the importance of ethics, corporate governance, and risk management to responsible managers. Students will develop knowledge of ethic, governance and risk management in the context of hypercomplexity.
This module introduces students to key theories, strategies and practices in digital marketing within tourism, hospitality and events. As digital technologies, including artificial intelligence, automation and immersive technologies, continuously reshape consumer expectations and organisational behaviour, understanding how to design, deliver, and evaluate digital marketing activities has become essential.Students will explore how digital channels influence travellers¿, guests¿ and attendees¿ behaviour, and how organisations can use these channels and emerging technologies to create value, foster engagement, and remain competitive. The module examines both opportunities and challenges of digital marketing in an increasingly automated and data-driven environment, drawing on contemporary research and real-world industry examples.Practical application is a central component of the module, enabling students to analyse digital marketing activity, evaluate campaign effectiveness and design content for multiple channels.
Visitor attractions are a key element of the tourist experience and a major element of a tourist destination. This module explores types of visitor attractions, identifying key attributes of each type and the management of visitor attractions worldwide using extensive real-world case studies, application of technology and innovation in visitor attraction management for example, Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligent (AI). This module also investigates the functional management of visitor attractions, managing impacts of visitor attraction management on local environment, society and economy and taking into consideration ethical issues in visitor attraction management and risk management.
More and more firms have come to realize that their brands are among their most valuable assets in the firm. The goal of this module is to provide a comprehensive examination and discussion of relevant theories, concepts, models and tools for brand management. Specifically, the module will discuss how effective brand positioning, identity and architecture are essentials in developing a differentiating value proposition, creating brand equity and ultimately delivering value to different stakeholders.
For many companies, customer experience is central to maintain a source of competitive differentiation in an ever-increasing economy shaped by constrained resources and competing strategic priorities. Encounters and touchpoints shape consumer expectations, perceptions, evaluations, and emotional responses toward the brand. While satisfactory experiences drive long-term customer retention and loyalty, unsatisfactory ones can have repercussions for companies in terms of delivery, profitability and market share. This module provides an in-depth understanding and knowledge of customer experience management and service principles destined to advance knowledge on the challenges and opportunities relating to creating exceptional customer journeys and relationships. It also explores the transformative role of digital technologies, the principles of building responsible and sustainable organisations, as well as the strategic management of effective experience design. Through a combination of theoretical principles and applied learning, students will analyse real-world case studies, use practical tools and apply consultancy-based principles to develop critical thinking, analytical skills and make impactful decisions. By the end of the module, students will have acquired the knowledge and hands-on skills needed to design and manage superior experiences, harness digital technologies in designing journeys, and build responsible organisations.
This module builds on the knowledge and skills students gained as part of the previous HRM pathway modules (e.g. OBA, HRM) to explore a range of cutting-edge issues in human resource management and human resource development. The content reflects contemporary themes and priorities. It is likely to include contributions from staff and/or invited speakers that are based on relevant special interests informed by research and/or professional engagement. There is a cohering theme of managing and enhancing employee performance, including both prescribed job performance and other desirable work behaviours such as organisational citizenship and innovative contributions. The module includes an international perspective and emphasises critical consideration of the practical implications of recent studies.
In this module, you will explore how the digital economy is transforming the way organisations create, deliver and capture value. You will engage with digital platforms and digital business models as distinctive organisational forms that underpin many of today's most influential industries, from retail and music to travel, finance and entrepreneurship. Through lectures, case discussions and activities, you will examine how digital technologies have evolved, how digital platforms are designed and governed, and how they enable economic activity at scale through data, networks and participation. While social media platforms are used as illustrative examples, the focus is on understanding the wider digital economy and the strategic, economic and societal implications of digitalisation. By engaging with real-world cases and practical exercises, you will develop the ability to analyse digital business models, assess opportunities for innovation, and critically evaluate the risks and ethical challenges associated with digital platforms and new technologies, such as Artificial Intelligence, including issues of privacy, power and sustainability. You will apply key concepts to design and evaluate digital platform strategies, preparing you to operate effectively in digitally enabled entrepreneurial and organisational contexts.
This module provides an integrated and strategic approach to understanding crisis and disaster planning and management in various organisational, geographical and socio-cultural contexts. It provides an integrated approach in two main ways. First, it synthesises literature from a wide range of theoretical perspectives including natural hazards, geography, transport accidents and disasters, crisis public relations, communication and knowledge management theory. It aims to integrate these often-disparate fields to build understanding and the future development of knowledge to enable our students to understand this complex area, enhance their digital capabilities and resourcefulness and resilience, and apply their learning in future employment towards a more resilient and sustainable visitor industry.
This research-led module introduces students to key theories of decision-making and leadership in organisational contexts. It examines the cognitive, behavioural, and social processes that shape judgement, choice, and influence, drawing on insights from psychology, organisational behaviour, and behavioural economics. Students will explore normative and descriptive decision-making models, analytical and intuitive judgement, creativity, ethics, and the role of artificial intelligence in managerial decisions. The module also covers major leadership perspectives, including trait and development debates, leader¿follower relationships, perceptual approaches to leadership, and leadership in contemporary organisations. Through theory, case studies, and applied exercises, students will critically evaluate how decisions and leadership practices affect individual wellbeing, organisational performance, and broader societal outcomes, while reflecting on their own decision-making and emerging leadership identity.
This course deals with concepts, methods, and applications of marketing metrices and analytics. Unlike most marketing courses that focus on conceptual material, this course will provide analytic skills to translate conceptual understanding into metrices, key performance indicators and data visuals (e.g., charts) to guide operational and strategic marketing strategies and decisions a skill in increasing demand in organizations today. The philosophy in this course embraces three main principles: learning by doing, end user modeling and delivering/communicating action-oriented marketing recommendations to business clients. Each topic has a software implementation along with a case study on a relevant business problem or opportunity. In short, students will analyse primary and/or secondary data to understand: - What is going on (Descriptive analytics: marketing metrices and performance measurement) - Why is it happening (Diagnostic analytics) - What is likely to happen (Predictive analytics) - What to do about it (Marketing decisions) The course will be of particular value to students planning careers in marketing and management consulting. The course is designed for students with some background in basic marketing concepts and statistics. Addressing different learning styles, the following teaching methods are applied in this course: Pre-readings, Lectures, Class Exercises, Class Discussions, Real World Cases, Group Assignments.
FinTech is revolutionizing and rapidly changing the global financial services industries. Business models that can facilitate disintermediation, revolutionize how existing firms create and deliver products and services, address privacy, regulatory and law-enforcement challenges, provide new gateways for entrepreneurship, and seed opportunities for inclusive growth. This module provides an introduction to the FinTech sector. Topics may include but are not limited to: blockchain, cryptocurrencies, decentralized applications, smart contracts, payments services, alternative and P2P lending and crowdfunding, AI, machine learning (including applications such as robot-advising) and Insurtech. Students are expected to develop a broad understanding of recent FinTech development, valuation, risk and its impact in the financial industries.This module develops students' advanced digital literacy, including the responsible and ethical use of artificial intelligence tools to support learning, professional judgement, and ethical decision-making.
This module provides students with both a theoretical and practical understanding of global trade and international markets, considered from an international business, political economy (IPE) and management perspectives. This is done through the analysis and assessment of global trade and international markets from different angles, predominantly from the state's perspective, the international trade regime perspective (the GATT and WTO) as well as from the perspectives of regional cooperation and of business and industry.
This module seeks to develop students' understanding of theoretical and conceptual approaches to work, and employment relations. Key actors in the employment relationship (trade unions, employers, the state) are introduced, as well as more contemporary issues in employee relations such as precarious work and the gig economy, AI, flexible working, and the gender pay gap. The module will encourage students to critically evaluate different theoretical perspectives and provide them with a foundation to make sense of the changing labour market and working life.
This module aims to develop students' ability to explore and evaluate concepts and applications of strategy and innovation in tourism management and operations. It aims to explore strategic innovation as a dimension of the overall strategic management of a firm/destination where innovation is embedded in comprehensive attempts to maintain competitiveness. It is designed to explore real world case studies of innovation as a strategic approach applied by organisations and policymakers at global, national and destination levels and at different managerial and strategic climates. The module will equip students with the critical skills to evaluate the successful/unsuccessful implementation of tourism strategy and innovation.
This module enables students to apply business and entrepreneurship knowledge in practical, real-world settings. In Semester 1, students work in groups with an external business partner, typically an entrepreneurial start-up, to analyse the founder's journey, evaluate the current position of the business, and develop proposals for growth through new revenue opportunities. The project is client-facing and requires interaction with the external business partner alongside active participation in taught sessions.In Semester 2, students complete an individual project focused on the development of a new business idea, progressing from ideation to a structured venture plan. This involves researching the industry and market, conducting secondary market research, and producing operational, marketing, and financial plans. Teaching activities support learning and project development across the academic year. Students are expected to work effectively within teams while also demonstrating independence and the ability to manage their own project work.Due to the applied nature of the module, consistent attendance and engagement are essential.
This module is a final-year independent research project for Business Management and Business Management HRM students to undertake an extended narrative literature review on a contemporary business or HRM topic. Instead of collecting primary data, students will critically analyse and synthesise existing academic and practitioner research. An extended narrative literature review tells the story of how a concept, theory, or debate has evolved over time. Students will compare perspectives, identify tensions and gaps, and build a coherent argument showing how the field has developed. The module develops students¿ ability to critically synthesise and evaluate academic and practitioner literature to construct a coherent, theoretically informed narrative of a concept, debate, policy area or management idea. Students are introduced to the methodological foundations of narrative literature reviews, including thematic and chronological synthesis, critical comparison of theoretical perspectives, and the development of structured scholarly argument. Emphasis is placed on higher-order critical thinking, intellectual independence, and reflexive academic writing consistent with final year expectations. Semester One focuses on topic development, research question formulation, literature searching and proposal construction (Assessment 1: 20%). Semester Two supports the production of an extended narrative literature review and preparation for a viva voce examination (Assessment 2). The final assessment (Assessment 3) comprises the dissertation (50%) and viva (30%).
Students who choose neither MAN3213 nor MAN3263 will need to select 2 optional modules in semester 1 and 3 optional modules in semester 2.
Students who choose either MAN3213 or MAN3263 will need to select 1 optional module in semester 1 and 2 optional modules in semester 2.
BSc (Hons) with foundation year
Semester 1
Compulsory
This is a core module where students can identify, explore, and analyse contemporary issues in the business, management, and economic environments of the 21st century. The overall focus of the module is on: to encourage students to identify and analyse key issues such as inflation and its impact on cost of living from international, national, industry and firm perspectives. To evaluate the impact of these contemporary issues and suggest critical solutions. Teaching inputs introduces students to key concepts and theories of business, management, and economics. Contemporary issues are then identified and discussed, encouraging student to utilise key concepts in analysing these issues. Student through seminars and guided activities are encouraged to carry out research using library resources and reputable internet sources. This develops their research skills by exposing them to a wide range of literature and encourages critical analysis of different perspectives on a topic or issue. This approach guides students through the learning cycle of knowledge, application, and analysis of issues, concepts, and theories. This builds the students confidence and learning skills essential for the degree programmes and professional careers. Throughout the semester students have additional opportunities to book individual/group sessions to clarify /address any learning issues.
Introduction to Decision Making is designed to empower students with the knowledge and skills necessary to make informed and effective decisions in the world of business. Content is intended to complement rather than repeat any previous study of business or economics and assumes no previous formal study in these areas. The module places students at the centre of their learning, fostering critical thinking, problem-solving, and decision-making abilities that are crucial for success in a dynamic and complex business environment. Through a combination of theoretical concepts, case studies, and practical exercises, students will develop the competencies needed to analyse, evaluate, and communicate business decisions that align with organisational objectives and ethical considerations. Students will study basic behavioural and management principles and undertake evaluative exercises to assess the desirability of outcomes. Financial and data-driven decision making will be explored. Underlying ethical themes such as sustainability and equality and diversity will be examined alongside drivers such as profitability and innovation. Assessments are designed to build digital capabilities and enhance employability skills and resourcefulness.
Global Business Contexts is designed to empower students with the knowledge and skills necessary to excel in the global marketplace. The module places students at the centre of their learning, fostering an understanding of international business environments, strategies, and challenges. Students will explore the dynamics of international trade, cross-cultural communication, global market entry strategies, and the impact of globalisation and de-globalisation on businesses. By actively engaging with the material and applying it to real-world scenarios, students will be better prepared to navigate the complexities of international business. The characteristics of different economies will be explored and compared, along with the operations of multinational businesses. The strategic issues which face organisations in a global context will also be examined. The module will build awareness of political, cultural and socio-economic dynamics in and between market economies. There will be an opportunity to develop some of the ethical considerations which have been explored previously in the Introduction to Decision Making (MAN0002) module. The module will build on the knowledge and skills gained in Semester 1. Data analysis will be a significant factor in order to support students to develop their numerical skills in anticipation of their degree-level study.
This is a guided research module where students identify and explore in detail a topic of their choice within the fields of Business, Economics or Hospitality and Tourism Management, then write a 3000-word literature review on their chosen subject. The overall focus of the module is on: learning to research independently, making best use of the digital resources available through the university library drawing appropriate conclusions from analysis and investigation of text and data Teaching inputs guide students in their choice of topic and approach, and provide them with extended opportunities to develop resourceful approaches and relevant skills. Engaging with in-class activities and online tasks in research, reading and academic writing throughout the semester will prepare students well for discipline specific writing and research challenges at higher levels of degree study and in the workplace.
The purpose of this module is to build leadership, independent learning and transferable skills which have a practical value for progression, whether that be to undergraduate study or employment. As the module acronym suggests, students will focus on Creativity, Resourcefulness, Enterprise and Task Evaluation. This will be done through experiential, real-world learning tasks and assessments. The module contains a strong focus on Employability. Could you answer the question: “what will make you more employable than other graduates with the same degree as you?”. CREATE will address this very question and begin the process of you developing a strong personal brand. Through a range of carefully designed tasks, you will develop resilience, digital capabilities and explore a range of theoretical concepts that will be invaluable for your future studies and careers The module is designed so that, as you progress through the year, you will increasingly be able to build on and apply your learning from other modules on the programme, allowing you to further develop as a well-rounded and high-performing individual.
For further information on FHEQ levels 4, 5 and 6 please view the programme specification for the full-time BSc (Hons) Business Management with Marketing programme.
Year 1 - BSc (Hons) with placement
Semester 1
Compulsory
Operations management relates to the scoping, planning, directing and controlling of the facilities, processes and people required to transform resources into products and services. The principles of operations management are used in every industry and every environment. All organisations perform the functions of strategic planning, process design, supply chain management, forecasting and scheduling, work management, innovation and quality management. The same skills are required whether operations managers are working in private manufacturing organisations, the public sector, service organisations or not for profit businesses.
Personal and professional development is about knowing your self, knowing your self development needs, strengths, weaknesses, interests and where and how to seek development opportunities inside and outside employment and at university. Self-awareness, self-determination, self-image, self-care, resilience, resourcefulness and sustainable ways to navigate turbulent times throughout career(s) are concepts we explore and learn how to utilise in order to successfully manage our careers. Exploration, journaling, introspection, reflection and prospection play a crucial part in this module as well as sharing of experiences and working in teams. Lectures and workshops are designed to deepen understanding about behaviour, attitudes and capabilities individually and as a team. The assessments deepen knowledge, understanding and further personal and professional development that serves students' career paths in the long term. The module works closely with central careers and employability services offered by the university.
This module equips students with knowledge and skills in two key areas of business and management: sustainability and quantitative skills. The sustainability component examines how businesses can create economic value while addressing social, environmental, and regulatory challenges, providing a foundation for responsible management practice. The quantitative component develops essential numeracy skills for business, enabling students to interpret data, apply appropriate techniques, and support business analysis and decision making.
Entrepreneurship and Innovation are the key pillars of economic development. This module introduces primary concepts of both entrepreneurship and innovation utilizing practical and experiential teaching methods. Especially, it will offer a novel perspective of opportunity identification, entrepreneurial mindset, creative thinking, and innovation in business contexts. It also explores the impact of the enterprises on the economy and identifies various support systems that nurture new venture evolution. Through a combination of lectures and group learning activities, students will engage with external stakeholders to understand the complexities of business environments. Working in teams, they will make and give sense to the concept of entrepreneurship and innovation, explore various cases, synthesize ideas, and communicate using emerging digital technology. Emphasis is placed both on the theoretical underpinnings and practical applications of Entrepreneurship and Innovation two main pillars. Especially, understanding various forms of ventures (i.e., high-growth, global, local, lifestyle, social, family etc.) will broaden the view of students. The module also encourages students to reflect on the insights of the various stakeholders contributing to their employability and provides the opportunities for students to communicate their results to academic and non-academic audiences, fostering a comprehensive understanding of the concepts.
This module introduces students to the main principles of accounting and cost management and demonstrates the importance of these to management decision making. This module develops students¿ digital literacy, including the responsible and ethical use of artificial intelligence tools to support learning in financial and management accounting and the development of core academic skills.
The module provides students with an introduction to the human dimensions of work organizations. It will encourage them to think critically and creatively about the ways in which people shape organizations and are, in turn, shaped by organizations. It will introduce them to individual, group and structural levels of analysis. This module builds the foundations for the subsequent, more advanced study of people and organizations on the HRM Pathway.
In this module, students undertake a business project in which they advise a hypothetical client facing a key strategic decision.The project integrates theory, concepts, skills, and objectives relevant to the module and the client case.As the project unfolds, students apply a range of analytical frameworks and digital tools and techniques to business data and information. By the end of the project, students will have transformed raw spreadsheet data into actionable information and produced a structured business report with findings and recommendations.
This module examines the role of Marketing in organisations with an emphasis on the importance and development of marketing strategies. The core objective of many businesses is to attract and retain customers in a competitive environment, with the role of marketing focussing on customers. This module introduces students to the core principles of the discipline and provides and underpinning to later elective modules.
Optional modules for Year 1 (with PTY) - FHEQ Level 4
N/A
Year 2 - BSc (Hons) with placement
Semester 1
Compulsory
The prime motivator in business activity is sustainable profitability for shareholders' wealth maximization. It follows that all managers are likely to perform better towards that goal if they understand the mechanisms for achieving sustainable profit by acting in the interest of stakeholders. This module is designed to give students the necessary basic background in finance to enable them to be effective business managers. It covers the fundamental principles of corporate finance and investment in bonds, stocks, and projects, along with day-to-day working capital management.
This module aims to provide students with both theoretical and practical understanding of how marketing research is designed, conducted and evaluated in modern businesses. More specifically, this module gives students a deep understanding of various processes and decisions involved in capturing consumer insights through the marketing research process and their implications for business strategies and value delivery to different stakeholders.
This module provides an introduction to the fundamentals of information technology and covers the uses of information systems in business scenarios and business organizations. The module equips students with skills of database management and an in-depth understanding of the role of information systems in this ‘information age’.
This module focuses on key and latest topics in International Business in the context of the global economy. It first introduces students to the apparent globalization phenomenon and the 'hidden' role of international businesses. It then highlights the national differences across countries. It also looks at how these differences impact on industry and firm competitiveness in the international marketplace. The module also emphasizes the importance of firm internationalization in terms of three areas: Motivations, Decisions, and Processes, in light of the national and industry conditions. Finally, the module introduces students to the managerial strategies and organizational structures that international firms typically adopt to compete effectively in the global marketplace, as well as the future directions that these firms are likely to take. It is expected that students will bring the knowledge gained from this module with them to other subsequent modules whereby International Business plays an important and relevant part.
This module builds on knowledge gained from the level 4 People Practices module and aims to equip students with an overview of the theoretical HRM concepts, frameworks, and contemporary HR trends in a range of organizations. There is specific focus on how HRM may add value to organizations and the business case for ensuring organizations workforces are diverse. This module focuses on but is not limited to HRM through a UK lens, this module prepares students for the final year module Global HRM.
This module provides an overall introduction to Business Analytics explaining methods used for descriptive, predictive, and prescriptive analytics as the main building blocks and phases of a typical business project within management and business contexts. In addition to generic introduction to business analytics phases, there will be more focus on the first two phases (i.e., descriptive and predictive small data analytics). This is mainly related to theories of probability and statistics. The module will also include general business skills needed to run a business analytics project such as how analytics professionals communicate with decision makers by using and interpreting analytic models.
The aim of this module is to introduce students to the interdisciplinary field of Consumer Behaviour. This module, by delving beneath the behaviour of consumers, provides students with a comprehensive understanding of the various factors that affect and form consumer behaviour and of the contribution of consumer insights into marketing. The module builds on the core principles of marketing and focuses on how firms can utilize consumer behaviour knowledge in order to create successful and viable marketing strategies. As such, it constitutes an essential part of programmes relating to Marketing and Business Management. The Consumer Behaviour and Insights module brings together ideas and theories from diverse areas such as marketing strategy, sociology, psychology and marketing research in order to understand the behaviour of consumers. Appropriate research techniques and leading-edge research findings will be discussed to enhance understanding of the consumer behaviour in the contemporary marketplace as well as how consumer insights are generated and applied.
Projects provide an efficient and effective means of delivering change in support of corporate strategy for both public and private sector organisations. Fundamental to this is robust project sponsorship and management. This module is focused at FHEQ Level 5 students that wish to develop, plan, manage and control projects successfully in a business environment. This requires an awareness of general project management principles, methodologies and the tools and techniques as applied within multi-disciplined projects. Within this module students will receive a robust grounding in the theory and practice of project management, with links to change management, delivered by lectures and by using project management software (MS Project) in a computer laboratory setting.
The module seeks to develop students understanding of their future work in a global employment market, whether that be in the UK or abroad by: Exploring the external factors that will impact upon their experience of work (i.e. global pandemics, war, climate change) Developing their intercultural sensitivity and proficiency in dealing with colleagues from different backgrounds. Developing their understanding of working abroad and the opportunities and challenges this presents.
Business and Organizational Psychology is the study of people and their behaviour at work. Organizational psychologists develop psychological theory and apply the rigour and methods of scientific inquiry to issues that are important to organizations. The key goals of the field are to advance understanding of individual, group and organizational effectiveness at work, and the well-being and satisfaction of people working in or served by organizations. In this module, some of the key topics of Work and Organizational Psychology are covered, emphasizing theory and research on which the discipline is built, major areas of practical application of the discipline, and how these contribute to management of performance and organizational effectiveness.By the end of the module students will have gained an understanding of how organizational psychology research and practice influence different levels at work including the individual, group, organization, and society. A central feature of the module will focus upon developing critical thinking skills by engaging in desk research and analysis of scientific knowledge and organizational problems.
This module provides students with essential principles for responsible business management. This is achieved by giving students an understanding of three key pillars: - 1. Business ethics 2. Corporate governance 3. Risk Management In the current world of uncertainty, it is imperative that students of business understand and practice responsible management. This requires an understand of the institutional systems that have led to the development and enforcement of corporate governance. The module provides awareness of contemporary ethical frameworks and values of organisations as well as the individual attributes required for responsible management. Students are expected not just to have an academic understanding of business ethics but to embed it into their practice as business ready graduates. Business is about managing risk. Recent events have shown that a good understanding of risk identification, assessment, and mitigation are essential for managing downside risks whilst making the most of upside risks. The module will use recent examples of business failures and scandals to illustrate the importance of ethics, corporate governance, and risk management to responsible managers. Students will develop knowledge of ethic, governance and risk management in the context of hypercomplexity.
This module introduces students to key theories, strategies and practices in digital marketing within tourism, hospitality and events. As digital technologies, including artificial intelligence, automation and immersive technologies, continuously reshape consumer expectations and organisational behaviour, understanding how to design, deliver, and evaluate digital marketing activities has become essential.Students will explore how digital channels influence travellers¿, guests¿ and attendees¿ behaviour, and how organisations can use these channels and emerging technologies to create value, foster engagement, and remain competitive. The module examines both opportunities and challenges of digital marketing in an increasingly automated and data-driven environment, drawing on contemporary research and real-world industry examples.Practical application is a central component of the module, enabling students to analyse digital marketing activity, evaluate campaign effectiveness and design content for multiple channels.
Visitor attractions are a key element of the tourist experience and a major element of a tourist destination. This module explores types of visitor attractions, identifying key attributes of each type and the management of visitor attractions worldwide using extensive real-world case studies, application of technology and innovation in visitor attraction management for example, Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligent (AI). This module also investigates the functional management of visitor attractions, managing impacts of visitor attraction management on local environment, society and economy and taking into consideration ethical issues in visitor attraction management and risk management.
Optional modules for Year 2 (with PTY) - FHEQ Level 5
Choose 2 from the listed optional modules.
Year 3 - BSc (Hons) with placement
Semester 1
Compulsory
More and more firms have come to realize that their brands are among their most valuable assets in the firm. The goal of this module is to provide a comprehensive examination and discussion of relevant theories, concepts, models and tools for brand management. Specifically, the module will discuss how effective brand positioning, identity and architecture are essentials in developing a differentiating value proposition, creating brand equity and ultimately delivering value to different stakeholders.
For many companies, customer experience is central to maintain a source of competitive differentiation in an ever-increasing economy shaped by constrained resources and competing strategic priorities. Encounters and touchpoints shape consumer expectations, perceptions, evaluations, and emotional responses toward the brand. While satisfactory experiences drive long-term customer retention and loyalty, unsatisfactory ones can have repercussions for companies in terms of delivery, profitability and market share. This module provides an in-depth understanding and knowledge of customer experience management and service principles destined to advance knowledge on the challenges and opportunities relating to creating exceptional customer journeys and relationships. It also explores the transformative role of digital technologies, the principles of building responsible and sustainable organisations, as well as the strategic management of effective experience design. Through a combination of theoretical principles and applied learning, students will analyse real-world case studies, use practical tools and apply consultancy-based principles to develop critical thinking, analytical skills and make impactful decisions. By the end of the module, students will have acquired the knowledge and hands-on skills needed to design and manage superior experiences, harness digital technologies in designing journeys, and build responsible organisations.
This module builds on the knowledge and skills students gained as part of the previous HRM pathway modules (e.g. OBA, HRM) to explore a range of cutting-edge issues in human resource management and human resource development. The content reflects contemporary themes and priorities. It is likely to include contributions from staff and/or invited speakers that are based on relevant special interests informed by research and/or professional engagement. There is a cohering theme of managing and enhancing employee performance, including both prescribed job performance and other desirable work behaviours such as organisational citizenship and innovative contributions. The module includes an international perspective and emphasises critical consideration of the practical implications of recent studies.
In this module, you will explore how the digital economy is transforming the way organisations create, deliver and capture value. You will engage with digital platforms and digital business models as distinctive organisational forms that underpin many of today's most influential industries, from retail and music to travel, finance and entrepreneurship. Through lectures, case discussions and activities, you will examine how digital technologies have evolved, how digital platforms are designed and governed, and how they enable economic activity at scale through data, networks and participation. While social media platforms are used as illustrative examples, the focus is on understanding the wider digital economy and the strategic, economic and societal implications of digitalisation. By engaging with real-world cases and practical exercises, you will develop the ability to analyse digital business models, assess opportunities for innovation, and critically evaluate the risks and ethical challenges associated with digital platforms and new technologies, such as Artificial Intelligence, including issues of privacy, power and sustainability. You will apply key concepts to design and evaluate digital platform strategies, preparing you to operate effectively in digitally enabled entrepreneurial and organisational contexts.
This module provides an integrated and strategic approach to understanding crisis and disaster planning and management in various organisational, geographical and socio-cultural contexts. It provides an integrated approach in two main ways. First, it synthesises literature from a wide range of theoretical perspectives including natural hazards, geography, transport accidents and disasters, crisis public relations, communication and knowledge management theory. It aims to integrate these often-disparate fields to build understanding and the future development of knowledge to enable our students to understand this complex area, enhance their digital capabilities and resourcefulness and resilience, and apply their learning in future employment towards a more resilient and sustainable visitor industry.
This research-led module introduces students to key theories of decision-making and leadership in organisational contexts. It examines the cognitive, behavioural, and social processes that shape judgement, choice, and influence, drawing on insights from psychology, organisational behaviour, and behavioural economics. Students will explore normative and descriptive decision-making models, analytical and intuitive judgement, creativity, ethics, and the role of artificial intelligence in managerial decisions. The module also covers major leadership perspectives, including trait and development debates, leader¿follower relationships, perceptual approaches to leadership, and leadership in contemporary organisations. Through theory, case studies, and applied exercises, students will critically evaluate how decisions and leadership practices affect individual wellbeing, organisational performance, and broader societal outcomes, while reflecting on their own decision-making and emerging leadership identity.
This course deals with concepts, methods, and applications of marketing metrices and analytics. Unlike most marketing courses that focus on conceptual material, this course will provide analytic skills to translate conceptual understanding into metrices, key performance indicators and data visuals (e.g., charts) to guide operational and strategic marketing strategies and decisions a skill in increasing demand in organizations today. The philosophy in this course embraces three main principles: learning by doing, end user modeling and delivering/communicating action-oriented marketing recommendations to business clients. Each topic has a software implementation along with a case study on a relevant business problem or opportunity. In short, students will analyse primary and/or secondary data to understand: - What is going on (Descriptive analytics: marketing metrices and performance measurement) - Why is it happening (Diagnostic analytics) - What is likely to happen (Predictive analytics) - What to do about it (Marketing decisions) The course will be of particular value to students planning careers in marketing and management consulting. The course is designed for students with some background in basic marketing concepts and statistics. Addressing different learning styles, the following teaching methods are applied in this course: Pre-readings, Lectures, Class Exercises, Class Discussions, Real World Cases, Group Assignments.
FinTech is revolutionizing and rapidly changing the global financial services industries. Business models that can facilitate disintermediation, revolutionize how existing firms create and deliver products and services, address privacy, regulatory and law-enforcement challenges, provide new gateways for entrepreneurship, and seed opportunities for inclusive growth. This module provides an introduction to the FinTech sector. Topics may include but are not limited to: blockchain, cryptocurrencies, decentralized applications, smart contracts, payments services, alternative and P2P lending and crowdfunding, AI, machine learning (including applications such as robot-advising) and Insurtech. Students are expected to develop a broad understanding of recent FinTech development, valuation, risk and its impact in the financial industries.This module develops students' advanced digital literacy, including the responsible and ethical use of artificial intelligence tools to support learning, professional judgement, and ethical decision-making.
This module provides students with both a theoretical and practical understanding of global trade and international markets, considered from an international business, political economy (IPE) and management perspectives. This is done through the analysis and assessment of global trade and international markets from different angles, predominantly from the state's perspective, the international trade regime perspective (the GATT and WTO) as well as from the perspectives of regional cooperation and of business and industry.
This module seeks to develop students' understanding of theoretical and conceptual approaches to work, and employment relations. Key actors in the employment relationship (trade unions, employers, the state) are introduced, as well as more contemporary issues in employee relations such as precarious work and the gig economy, AI, flexible working, and the gender pay gap. The module will encourage students to critically evaluate different theoretical perspectives and provide them with a foundation to make sense of the changing labour market and working life.
This module aims to develop students' ability to explore and evaluate concepts and applications of strategy and innovation in tourism management and operations. It aims to explore strategic innovation as a dimension of the overall strategic management of a firm/destination where innovation is embedded in comprehensive attempts to maintain competitiveness. It is designed to explore real world case studies of innovation as a strategic approach applied by organisations and policymakers at global, national and destination levels and at different managerial and strategic climates. The module will equip students with the critical skills to evaluate the successful/unsuccessful implementation of tourism strategy and innovation.
This module enables students to apply business and entrepreneurship knowledge in practical, real-world settings. In Semester 1, students work in groups with an external business partner, typically an entrepreneurial start-up, to analyse the founder's journey, evaluate the current position of the business, and develop proposals for growth through new revenue opportunities. The project is client-facing and requires interaction with the external business partner alongside active participation in taught sessions.In Semester 2, students complete an individual project focused on the development of a new business idea, progressing from ideation to a structured venture plan. This involves researching the industry and market, conducting secondary market research, and producing operational, marketing, and financial plans. Teaching activities support learning and project development across the academic year. Students are expected to work effectively within teams while also demonstrating independence and the ability to manage their own project work.Due to the applied nature of the module, consistent attendance and engagement are essential.
This module is a final-year independent research project for Business Management and Business Management HRM students to undertake an extended narrative literature review on a contemporary business or HRM topic. Instead of collecting primary data, students will critically analyse and synthesise existing academic and practitioner research. An extended narrative literature review tells the story of how a concept, theory, or debate has evolved over time. Students will compare perspectives, identify tensions and gaps, and build a coherent argument showing how the field has developed. The module develops students¿ ability to critically synthesise and evaluate academic and practitioner literature to construct a coherent, theoretically informed narrative of a concept, debate, policy area or management idea. Students are introduced to the methodological foundations of narrative literature reviews, including thematic and chronological synthesis, critical comparison of theoretical perspectives, and the development of structured scholarly argument. Emphasis is placed on higher-order critical thinking, intellectual independence, and reflexive academic writing consistent with final year expectations. Semester One focuses on topic development, research question formulation, literature searching and proposal construction (Assessment 1: 20%). Semester Two supports the production of an extended narrative literature review and preparation for a viva voce examination (Assessment 2). The final assessment (Assessment 3) comprises the dissertation (50%) and viva (30%).
Optional modules for Year 3 (with PTY) - FHEQ Level 6
Students can choose either MAN3213 or MAN3263.
Students who choose neither MAN3213 nor MAN3263 will need to select 2 optional modules in semester 1 and 3 optional modules in semester 2.
Students who choose either MAN3213 or MAN3263 will need to select 1 optional module in semester 1 and 2 optional modules in semester 2.
Professional Training Year (PTY)
Semester 1 & 2
Core
This module supports students’ development of personal and professional attitudes and abilities appropriate to a Professional Training placement. It supports and facilitates self-reflection and transfer of learning from their Professional Training placement experiences to their final year of study and their future employment. The PTY module is concerned with Personal and Professional Development towards holistic academic and non-academic learning, and is a process that involves self-reflection, documented via the creation of a personal record, planning and monitoring progress towards the achievement of personal objectives. Development and learning may occur before and during the placement, and this is reflected in the assessment model as a progressive process. However, the graded assessment takes place primarily towards the end of the placement. Additionally, the module aims to enable students to evidence and evaluate their placement experiences and transfer that learning to other situations through written and presentation skills.
This module supports students’ development of personal and professional attitudes and abilities appropriate to a Professional Training placement. It supports and facilitates self-reflection and transfer of learning from their Professional Training placement experiences to their final year of study and their future employment. The PTY module is concerned with Personal and Professional Development towards holistic academic and non-academic learning and is a process that involves self-reflection. Development and learning may occur before and during the placement, and this is reflected in the assessment model as a progressive process. However, the graded assessment takes place primarily towards the end of the placement. Additionally, the module aims to enable students to evidence and evaluate their placement experiences and transfer that learning to other situations through written skills.
This module supports students¿ development of personal and professional attitudes and abilities appropriate to a Professional Training placement. It supports and facilitates self-reflection and transfer of learning from their Professional Training placement experiences to their final year of study and their future employment. The PTY module is concerned with Personal and Professional Development towards holistic academic and non-academic learning, and is a process that involves self-reflection, documented via the creation of a personal record, planning and monitoring progress towards the achievement of personal objectives. Development and learning may occur before and during the placement, and this is reflected in the assessment model as a progressive process. However, the graded assessment takes place primarily towards the end of the placement. Additionally, the module aims to enable students to evidence and evaluate their placement experiences and transfer that learning to other situations through written skills.
Optional modules for Professional Training Year (PTY) -
N/A
BSc (Hons) with foundation year and placement
Semester 1
Compulsory
This is a core module where students can identify, explore, and analyse contemporary issues in the business, management, and economic environments of the 21st century. The overall focus of the module is on: to encourage students to identify and analyse key issues such as inflation and its impact on cost of living from international, national, industry and firm perspectives. To evaluate the impact of these contemporary issues and suggest critical solutions. Teaching inputs introduces students to key concepts and theories of business, management, and economics. Contemporary issues are then identified and discussed, encouraging student to utilise key concepts in analysing these issues. Student through seminars and guided activities are encouraged to carry out research using library resources and reputable internet sources. This develops their research skills by exposing them to a wide range of literature and encourages critical analysis of different perspectives on a topic or issue. This approach guides students through the learning cycle of knowledge, application, and analysis of issues, concepts, and theories. This builds the students confidence and learning skills essential for the degree programmes and professional careers. Throughout the semester students have additional opportunities to book individual/group sessions to clarify /address any learning issues.
Introduction to Decision Making is designed to empower students with the knowledge and skills necessary to make informed and effective decisions in the world of business. Content is intended to complement rather than repeat any previous study of business or economics and assumes no previous formal study in these areas. The module places students at the centre of their learning, fostering critical thinking, problem-solving, and decision-making abilities that are crucial for success in a dynamic and complex business environment. Through a combination of theoretical concepts, case studies, and practical exercises, students will develop the competencies needed to analyse, evaluate, and communicate business decisions that align with organisational objectives and ethical considerations. Students will study basic behavioural and management principles and undertake evaluative exercises to assess the desirability of outcomes. Financial and data-driven decision making will be explored. Underlying ethical themes such as sustainability and equality and diversity will be examined alongside drivers such as profitability and innovation. Assessments are designed to build digital capabilities and enhance employability skills and resourcefulness.
Global Business Contexts is designed to empower students with the knowledge and skills necessary to excel in the global marketplace. The module places students at the centre of their learning, fostering an understanding of international business environments, strategies, and challenges. Students will explore the dynamics of international trade, cross-cultural communication, global market entry strategies, and the impact of globalisation and de-globalisation on businesses. By actively engaging with the material and applying it to real-world scenarios, students will be better prepared to navigate the complexities of international business. The characteristics of different economies will be explored and compared, along with the operations of multinational businesses. The strategic issues which face organisations in a global context will also be examined. The module will build awareness of political, cultural and socio-economic dynamics in and between market economies. There will be an opportunity to develop some of the ethical considerations which have been explored previously in the Introduction to Decision Making (MAN0002) module. The module will build on the knowledge and skills gained in Semester 1. Data analysis will be a significant factor in order to support students to develop their numerical skills in anticipation of their degree-level study.
This is a guided research module where students identify and explore in detail a topic of their choice within the fields of Business, Economics or Hospitality and Tourism Management, then write a 3000-word literature review on their chosen subject. The overall focus of the module is on: learning to research independently, making best use of the digital resources available through the university library drawing appropriate conclusions from analysis and investigation of text and data Teaching inputs guide students in their choice of topic and approach, and provide them with extended opportunities to develop resourceful approaches and relevant skills. Engaging with in-class activities and online tasks in research, reading and academic writing throughout the semester will prepare students well for discipline specific writing and research challenges at higher levels of degree study and in the workplace.
The purpose of this module is to build leadership, independent learning and transferable skills which have a practical value for progression, whether that be to undergraduate study or employment. As the module acronym suggests, students will focus on Creativity, Resourcefulness, Enterprise and Task Evaluation. This will be done through experiential, real-world learning tasks and assessments. The module contains a strong focus on Employability. Could you answer the question: “what will make you more employable than other graduates with the same degree as you?”. CREATE will address this very question and begin the process of you developing a strong personal brand. Through a range of carefully designed tasks, you will develop resilience, digital capabilities and explore a range of theoretical concepts that will be invaluable for your future studies and careers The module is designed so that, as you progress through the year, you will increasingly be able to build on and apply your learning from other modules on the programme, allowing you to further develop as a well-rounded and high-performing individual.
Optional modules for Foundation (with PTY) - FHEQ Level 3
For further information on FHEQ levels 4, 5 and 6 and professional training year please view the programme specification for the full-time with PTY BSc (Hons) Business Management with Marketing programme
Teaching and learning
Each 15-credit module is designed to involve 150 hours of student work. This time will be spent in lectures, computer labs and tutorials, and includes your own study time, both individual or in small groups.
You will also write essays, assignments and projects individually and in groups that draw on your understanding of a particular area.
Our staff members are innovative in delivering engaging learning sessions that bring together theory and practice for your intellectual and professional development.
Lectures
Group work
Independent study
Project work
Seminars
Tutorials
AI learning
Assessment
We assess modules individually and award credits for the successful completion of each one. Assessment takes place through a combination of examination and/or coursework, practical examinations and reports.
Check individual module information to see full details at a module level.
General course information
Contact hours
Contact hours can vary across our modules. Full details of the contact hours for each module are available from the University of Surrey's module catalogue. See the modules section for more information.
Timetable
New students will receive their personalised timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of semester.
Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday – Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the course administrators. View our Code of practice for the scheduling of teaching and assessment (PDF).
Location
This course is based at Stag Hill campus. Stag Hill is the University's main campus and where the majority of our courses are taught.
We offer careers information, advice and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University.
94%
Employability
Of Surrey Business School students are in employment or further study within 15 months of graduating (Graduate Outcomes 2025, HESA).
Our aim at Surrey Business School is to empower you to leave the University with a set of skills for a career in a range of occupations, including digital marketing, brand management, advertising, sales, and marketing analyst.
We will also provide you with business connections through guest lectures from industry experts and networking events.
Where do our students go?
Graduates over the last few years have secured roles such as:
Brand Specialist
Account Manager
Marketing Assistant
Graduate Sales and Marketing
Marketing Executive
Graduate Marketing Analyst.
Graduates have joined companies such as:
Amazon
Capgemini
CBRE Group
McLaren Automotive
Microsoft
Thales UK.
Our marketing graduates who enrol with the Chartered Institute of Marketing (CIM) as an Affiliate can study CIM qualifications without having to complete all the modules.
For most qualifications, you’ll only need to take two assessments instead of the usual three, meaning you’ll be able to add an individual award to supplement your degree. There is a fee to join CIM.
Learn more about the qualifications we typically accept to study this course at Surrey.
Typical offer
BSc (Hons):
ABB
BSc (Hons) with foundation year:
CCC
Please note: A-level General Studies and A-level Critical Thinking are not accepted for either route. Applicants taking an A-level science subject with the Science Practical Endorsement are expected to pass the practical element.
GCSE or equivalent: English Language at Grade C(4) and Mathematics at Grade C (4). Applicants must have achieved these grades at the time of making their application.
BSc (Hons):
DDD
BSc (Hons) with foundation year:
MMM
GCSE or equivalent: English Language at Grade C(4) and Mathematics at Grade C (4). Applicants must have achieved these grades at the time of making their application.
Please see the alternative qualifications guidance if you are taking a mixture of BTECs and A-levels or if you are taking other qualifications types.
BSc (Hons):
33
BSc (Hons) with foundation year:
29
GCSE or equivalent: English A HL4/SL4 or English B HL5/SL6 and Mathematics (either course) HL4/SL4.
BSc (Hons):
78%
BSc (Hons) with foundation year:
68%
GCSE or equivalent: Maths 6 and either English Language (1/2) 6 or English Language (3)7.
BSc (Hons):
QAA recognised Access to Higher Education Diploma with 45 level 3 credits overall including 30 at Distinction and 15 at Merit.
BSc (Hons) with foundation year:
QAA recognised Access to Higher Education Diploma with 45 level 3 credits overall including 21 at Distinction, 3 at Merit, and 21 at Pass.
GCSE or equivalent: English Language at Grade C (4) and Mathematics at Grade C(4). Applicants must have achieved these grades at the time of making their application.
BSc (Hons):
AABBB
BSc (Hons) with foundation year:
BBBCC
GCSE or equivalent: English Language - Scottish National 5 - C Maths - Scottish National 5 - C. Applicants must have achieved these grades at the time of making their application.
BSc (Hons):
ABB from a combination of the Advanced Skills Baccalaureate Wales and two A-levels.
BSc (Hons) with foundation year:
CCC from a combination of the Advanced Skills Baccalaureate Wales and two A-levels.
Please note: A-level General Studies and A-level Critical Thinking are not accepted for either route. Applicants taking an A-level science subject with the Science Practical Endorsement are expected to pass the practical element.
GCSE or equivalent: Please check the A-level drop down for the required GCSE levels.
BSc (Hons):
Distinction overall, with minimum C in the Core Component.
BSc (Hons) with foundation year:
Pass overall, with minimum D in the Core Component.
GCSE or equivalent: English Language at Grade 4 (C) and Mathematics at Grade 4 (C). Applicants must have achieved these grades at the time of making their application.
Applicants taking the Extended Project Qualification (EPQ) will receive our standard A-level offer for this programme, plus an alternate offer of one A-level grade lower, subject to achieving an A grade in the EPQ. The one grade reduction will not apply to any required subjects.
Applicants can only receive one grade reduction from the published grades, an EPQ grade reduction can’t be applied in addition to other grade reductions made through other schemes such as Contextual Admissions or In2Surrey.
If you do not currently meet the level required for your programme, we offer intensive pre-sessional English language courses, designed to take you to the level of English ability and skill required for your studies here.
International Foundation Year
If you are an international student and you don’t meet the entry requirements for this degree, we offer the International Foundation Year at the Surrey International Study Centre. Upon successful completion, you can progress to this degree course.
If you are a suitable candidate you will be invited to an offer holder event. During your visit to the University you can find out more about the course and meet staff and students.
We recognise that many students enter their higher education course with valuable knowledge and skills developed through a range of professional, vocational and community contexts.
If this applies to you, the recognition of prior learning (RPL) process may allow you to join a course without the formal entry requirements or enter your course at a point appropriate to your previous learning and experience. There are restrictions on RPL for some courses and fees may be payable for certain claims.
Contextual offers
Did you know eligible students receive support through their application to Surrey, which could include a grade reduction on offer?
Explore UKCISA’s website for more information if you are unsure whether you are a UK or overseas student. View the list of fees for all undergraduate courses.
The annual tuition fees for courses starting in September 2026
* Professional training placement year fees are approximately 20% of the full-time UK fees of the academic year in which you undertake your placement.
We have thousands of placement providers to choose from, most of which offer pay. So, become one of our many students who have had their lives and career choices transformed.
Statistics
Placement Statistics
92%
of students who did a placement entered into graduate level employment*
80%
of placements are paid, with 60% paying between £18,000 - £30,000
48%
of our students have been offered a graduate role from their placement provider**
*Graduate Outcomes 2025, HESA
**Professional training year returners survey 2024
Business management with marketing placements
At Surrey Business School, our close links with national and international businesses of all sizes and across all sectors mean our students have been placed in companies including:
Eli Lilly and Co
Hewlett-Packard
Intel
RCI Financial Services
The Body Shop International plc
The Walt Disney Company
Volkswagen Group UK
Xerox.
Your Professional Training placement, if selected, would be taken within your chosen pathway.
Applying for placements
Students are generally not placed by the University. But we offer support and guidance throughout the process, with access to a vacancy site of placement opportunities.
Our students share insights into their professional training year at Microsoft and Commodity Appointments.
Student
My placement year was amazing! I was lucky enough to complete a 50-50 placement year spending the first five months of my placement working at the University of Surrey's International Engagement Office, and the second half of my placement studying abroad on exchange at the University of Wollongong in Australia.
Rochelle Business Management with Marketing with Placement Year BSc (Hons) Student profile
Study and work abroad
Studying at Surrey opens a world of opportunity. Take advantage of our study and work abroad partnerships, explore the world, and expand your skills for the graduate job market.
The opportunities abroad vary depending on the course, but options include study exchanges, work/research placements, summer programmes, and recent graduate internships. Financial support is available through various grants and bursaries, as well as Student Finance.
Perhaps you would like to volunteer in India or learn about Brazilian business and culture in São Paulo during your summer holidays? With 140+ opportunities in 36+ different countries worldwide, there is something for everyone. Explore your options via our search tool and find out more about our current partner universities and organisations.
Apply for your chosen course online through UCAS, with the following course and institution codes.
We provide these terms and conditions at offer stage and are shown again at registration. You will be asked to accept these terms and conditions when you accept the offer made to you.
Disclaimer
This online prospectus has been published in advance of the academic year to which it applies.
Whilst we have done everything possible to ensure this information is accurate, some changes may happen between publishing and the start of the course.
It is important to check this website for any updates before you apply for a course with us. Read our full disclaimer.
