press release
Published: 12 June 2025

Parents want their children to walk to school, but what holds them back?

Children are the power brokers that can shift parents’ habits on the school run – and could be key to making healthier, greener travel choices the norm, according to a new report from the University of Surrey. 

Commissioned by Surrey County Council and delivered through the University’s Institute for Sustainability Innovation Hub, the report looked at how schools across the UK and internationally are encouraging families to walk, cycle or wheel to school instead of driving. 

The report’s authors found that while families are generally supportive of safer, more active travel, they’re often held back by concerns over road safety, time pressures and infrastructure. 

The most effective initiatives, the report argues, are those that bring together schools, local authorities, planners and families to tackle these issues head-on. 

We’ve commissioned this report to better understand how we can support and encourage parents, carers and children to travel to school sustainably.

We’re investing £5.5m over the next five years to improve road safety to encourage more walking, cycling and wheeling so children can take safer journeys, and to reduce pollution around schools. We’re also continuing to deliver Feet First walking training and Bikeability cycling training to provide lifelong road safety skills for Surrey’s school children.

We’re looking forward to working with our schools and others to design tailored initiatives and infrastructure that will benefit children now and in the future.
Matt Furniss, Cabinet Member for Highways, Transport and Economic Growth at Surrey County Council

The research team reviewed travel initiatives in the UK, Europe and beyond, including Canada, Australia and Brazil. They found that even young children can play a crucial role in influencing their parents’ school run choices, especially when schools engage children through activities, lessons or competitions. 

Surrey researchers conducted two focus groups with staff and caregivers at Surrey schools, analysed a range of international case studies, and reviewed both academic and grey literature. They used the COM-B model – which looks at capability, opportunity and motivation – to understand what stops or supports families from choosing active travel on the school run. 

The findings will help shape the Council’s new School Travel Effectiveness of Planning (STEP) tool, designed to measure what’s working – and what is not – in encouraging active school travel across Surrey. 

About the Innovation Hub 

The Innovation Hub is the delivery arm of the University of Surrey’s Institute for Sustainability. It brings researchers together with local authorities, businesses and communities to co-create practical responses to real-world challenges. 

By supporting projects like the School Travel Plan report, the Hub helps translate research into action and strengthen partnerships that benefit both Surrey and the wider region. 

To learn more about the project, visit www.surrey.ac.uk/news/promoting-active-school-travel  

###

Note to editors 

  • The full paper is available here

Related sustainable development goals

Good Health and Well-being UN Sustainable Development Goal 3 logo
Sustainable Cities and Communities UN Sustainable Development Goal 11 logo

Media Contacts


External Communications and PR team
Phone: +44 (0)1483 684380 / 688914 / 684378
Email: mediarelations@surrey.ac.uk
Out of hours: +44 (0)7773 479911