Dr Anastasios Siampos
Academic and research departments
Faculty of Arts, Business and Social Sciences, Surrey Business School, Marketing.About
Biography
I joined Surrey Business School in 2015 and have since played an active role in teaching at both undergraduate and postgraduate levels, as well as in programme leadership. From 2020 until 2025, I served as the Director of Studies for Undergraduate Business programmes, contributing to curriculum development, student engagement, and academic quality. In addition, from 2020 until 2024, I was a member of the senior management team, working closely with colleagues to drive strategic initiatives that enhance the School’s undergraduate educational offerings. Over the years, I have contributed to shaping the student learning experience, ensuring that our undergraduate programmes remain innovative, relevant, and aligned with industry expectations.
As Associate Head of School with responsibility for Education, my primary focus is on delivering a transformational learning experience that empowers students with the knowledge, skills, and values needed to thrive in the modern business landscape. I am dedicated to ensuring that our curriculum is both relevant and practical, equipping students with the critical thinking, problem-solving, and leadership skills required to become ethical and employable business professionals. By fostering an engaging and supportive learning environment, my aim is to prepare our graduates to make a meaningful impact in their careers and communities.
I hold a PhD in Marketing from Strathclyde Business School in which I explored the impact of market and entrepreneurial orientation on business performance under the prism of adaptive marketing capabilities. I also hold an MSc in Marketing Management from Aston Business School. Meanwhile I am a Senior Fellow of Higher Education Academy (SFHEA) and a Certified Management & Business Educator (CMBE).
ResearchResearch interests
I am interested in Strategic Marketing, with a focus on market orientation and adaptive marketing capabilities.
Research interests
I am interested in Strategic Marketing, with a focus on market orientation and adaptive marketing capabilities.
Teaching
First semester 2024/2025
Strategic Marketing (MANM434) - Module Leader
Second semester 2024/2025
Marketing (MAN1147/MAN1148) - Module Leader
Business Research Project (MAN3116) - Module Leader
Publications
Additional publications
O’Brien, J. and Siampos, A., (2025) Where Next for Gasoline Grill? Jay’s Strategic Choices Interview Challenge. London: Sage Publications
Murzacheva, E. and Siampos, A. (2024) 'Taking a Resource-Based View at Red Dwarf Satellites: Does Space Herald an Imminent Death or a Way to Supernova?', in Bruce Alan Walters, ed. Sage Business Data Decisions: Strategic Management. Thousand Oaks: SAGE Publications
O’Brien, J., Siampos, A. (2022) From agile disruptor to market leader: Netflix’s regeneration challenge, in Clegg, S. et al. (2022) Strategy: Theory and Practice 4th edn. Los Angeles: SAGE Publications.
O’Brien, J., Siampos, A. (2021) ‘Group role play case: Designing a multiple sting, digitally focussed, marketing communications campaign plan for Cirque du Soleil’s next London show’, Journal of Applied Learning & Teaching, 4(1), pp. 141-143.Murzacheva, E., Siampos, A. (under publication), Taking a Resource-Based View at Red Dwarf Satellites: Does Space Herald an Imminent Death or a Way to Supernova?, SAGE Publications: SAGE Business Cases
Boukis, A. ; Kaminakis, K.; Siampos, A. & Kostopoulos, I. (2015). 'Linking Internal Marketing with Customer Outcomes', Market Intelligence and Planning, 33 (3), 394-413.
Siampos, A. & Gounaris S. 'Market and entrepreneurial orientation's effect on organisational performance through marketing capabilities'. The Academy of Marketing Conference 2015, June 7-9 July, 2015, Limerick, Ireland
Siampos, A. 'The Effects of Competitor Orientation on Employees' and Market Performance'. 43rd EMAC, June 3-6, 2014, Valencia, Spain
Boukis, A. & Siampos, A. 'Identifying key enablers of employee brand-supporting behavior'. International Research Conference in Marketing. University of Edinburgh Business School. September 19-20, 2013, Edinburgh, UK
Siampos, A. 'Marketing Strategy during an economic recession'. 2nd International Research Conference in Marketing. University of Strathclyde. April, 18-19 2013, Glasgow, UK