Marketing capability of Chinese exhibitors in overseas countries
Start date
July 2018End date
July 2021Overview
This project will investigate marketing capability of Chinese exhibitors in oversea countries.
Funder
National Social Science Fund of China
Team
Principal investigators
![](/themes/custom/surrey/assets/dist/img/profile_default_150x150.jpg)
Jingna Wang
University of Surrey
Co-investigators
![Tracy Shu](/sites/default/files/styles/image_150x150_scale_and_crop/public/2018-06/tracy-shu.jpg?itok=KFfJiL1G)
Dr Shi (Tracy) Xu
Senior Lecturer in Hospitality