Matthew Betés

Matthew Betés is a commercial leader and startup founder with more than 20 years’ experience building, launching and scaling B2B SaaS, technology and loyalty businesses. He is currently the founder of More-Rewards, an innovative fintech platform developed in partnership with Mastercard, where he leads business growth from startup to scale up. Previously, Matthew held senior global marketing at TCC, the world’s leading retail loyalty company, where he led global teams, managed a £3m sales and marketing budget, delivered international brand transformation across 26 markets and played a key role in driving significant commercial growth.

Matthew combines strategic commercial leadership with hands-on experience across enterprise sales, marketing, proposition development, partnerships and startup growth. Having founded two technology businesses, he has extensive experience working with founders, executive teams and investors to develop propositions, build sales pipelines and create scalable revenue models. He is an active industry speaker, podcaster and enjoys mentoring emerging business talent through the Mentoring Club.