UKRI Centre for Doctoral Training in AI for Digital Media Inclusion
Creative AI: putting people at the heart of inclusive media
Our UKRI Centre for Doctoral Training in AI for Digital Media Inclusion (CDT) is a pioneering PhD programme that places inclusion at its core. Through challenge-led research and close collaboration with industry and stakeholders, we are empowering researchers to develop AI media technologies that serve diverse audiences and drive real-world impact.
Our 2026 Cohort recruitment is now open and we can't wait to meet the next generation of researchers pushing the boundaries of AI, creativity and inclusion don’t miss your chance! Applications deadline: 30 January 2026
Join us
A transformative Doctoral Training programme in Artificial Intelligence for Digital Media Inclusion
We are putting people at the heart of AI. Shaping digital media that works for everyone.
Welcome to our second cohort and welcome back, founder cohort!
Our UKRI AI: Centre for Doctoral Training in AI for Digital Media Inclusion brings together the world-leading expertise of:
- The Surrey Institute for People-Centred AI at the University of Surrey- a pioneer in AI technologies for the creative industries, including vision, audio, language, and machine learning.
- StoryFutures at Royal Holloway, University of London — a leader in creative production and audience experience, spanning arts, psychology, user research, and immersive storytelling.
Working together in the CDT, we offer a unique interdisciplinary foundation for developing inclusive, intelligent media technologies that make a real-world impact.
Digital media inclusion is essential for equality across society
Our Centre for Doctoral Training in AI for Digital Media Inclusion is funded by UK Research and Innovation (UKRI) as part of the UK Government’s strategy to build world-leading expertise in AI.
This fully funded PhD programme delivers cutting-edge, cross-disciplinary training rooted in real-world challenges and creative practice. It responds directly to industry demand for future leaders skilled in responsible AI, inclusive design, and creative innovation.
We believe AI has the power to create intelligent media that adapts to individual needs - breaking down barriers related to neurodivergence, age, language, sensory or physical abilities, and personal preferences. Our goal is to make digital media truly accessible and inclusive for everyone.
What makes our training programme unique?
Our CDT will support and train over 80 future PhD researchers to become industry-ready leaders in responsible, inclusive AI digital media. Through a ground-breaking, challenge-led model co-designed with creative industry and end-user partners, our researchers will tackle real-world barriers to media inclusion.
Working in multidisciplinary cohort teams, students will develop innovative AI solutions that blend immersive storytelling with technical, behavioural, linguistic, social, and legal expertise. With inclusion at the heart of every project, we welcome applicants from all academic backgrounds.
Research themes
Our doctoral training programme has a unique partnership with industry that ensures you’ll be working on research that is always informed by, and collaborative with, creative industries. This means all PhDs will be based on project areas set by the CDT in response to industry challenges. Once you start your PhD, you will have a chance to explore the project topic with potential supervisory teams.
Bringing together researchers from an AI background with others from a creative or other relevant disciplines, we are training the next generation of AI leaders, equipping them with skills to make a mark in society by developing AI technology for the benefit of people.
An example of the research we are carrying out, our first-year cohort is exploring different challenges from an inter-disciplinary perspective. Some of their PhD Projects include:
- AI-enabled insights to counter news avoidance by under-25s
- Adaptive and controllable representation in generative AI images
- A cognitive AI approach for digital media inclusion
- Towards trustworthy AI: Personalised and explainable systems co-designed with patients and radiologists in healthcare
- Empowering communities through responsible AI: Democratising access and representation in the digitisation of heritage archives.
Our CDT aims to enable cohorts of researchers to develop AI solutions to tackle barriers to digital media inclusion. Our new cohort three will be working around the following themes:
- AI for Inclusive personalised media
- Inclusive generative AI
- Inclusive AI for media production and creative interfaces
- Responsible AI ethics, fairness and trust in media
- AI enabled media for health, wellbeing and cognitive inclusion
- AI to support education, literacy, communication and cultural inclusion.
The CDT programme has been nothing short of a springboard for my future career in AI research. I'm particularly interested in how AI can empower creators and make technology more accessible. The programme's strong industry connections and focus on applied research align perfectly with my ambition to make a tangible impact in this field. I'm incredibly excited to be well on my way to developing my expertise.
What drew me to the programme is its commitment to diversity and inclusion in the development of new technologies. I'm also excited by the AI training, and I'm eager to explore the opportunities it will bring.Kassie Headon, CDT PhD Researcher
Fully-funded PhD scholarships available
Join our UKRI CDT in AI for Digital Media Inclusion and help shape a fair, accessible digital future.
Applications are now OPEN - Deadline: 30 January 2026.
Our collaboration with the creative industry
Creating digital media content and services that are inclusive for all is essential. It's a key requirement for societal equality. And it's a business necessity to increase engagement for diverse audiences.
Our PhD in AI-driven digital inclusion is challenge-led. It fosters a responsible creative AI ecosystem. It's partnering with 100+ organisations. These include big-tech corporations, creative SMEs and user organisations. Together, we will address real-world inclusive media challenges, and realise the impact on society and the UK economy.
We are passionate about making digital media more inclusive. Watch our video and find out how to get involved in this PhD for digital inclusion.
Our challenge-led research and industry partnerships
Partnerships are key to the CDT's mission of changing the dial on digital media inclusion and accessibility. The CDT believes that the time for one-size-fits-all media has passed. We are collaborating with a range of partners from the creative and technology industries to explore how AI can increase engagement with diverse audiences to help achieve greater societal equality.
Together we are taking a new challenge-led approach to tackling real-world inclusion problems, to ensure that future media is truly inclusive for all audiences.
This includes: addressing front-end design, using personalisation to adapt to different accessibility needs; applying multi-modal AI where one sense can be used to enhance another (voice to text, scene descriptors etc); addressing stigmatised narratives; and much more.
Our CDT pilot partners
We have been working with a pilot group of partners in designing this new way forward. These include IBM, Channel 4, Nexus Studios, Anagram, Synamedia, Final Pixel and English Heritage.

| SAMSUNG - Chris Alder | CHANNEL 4 - Steve Belford |
|---|---|
"Get exposed to a bigger ecosystem, gaining insight, solving shared challenges. "At Samsung we develop technologies for edge devices. We're working at the far end of the broadcast chain. By working with University of Surrey, Royal Holloway and all of the other partners, we're being exposed to a much larger ecosystem. That's giving us much greater insight into the whole value chain in the broadcast industry.” | “It's been really fascinating to see how the AI researchers have approached the common challenges that face most of the industry, but also the way in which they have creatively worked together to come up with ideas which have commercial value,but also tackle those underlying issues of inclusion and relevancy. "At Channel 4, we see AI as an enabler for industry to work more efficiently with optimised workflows, but it also reduces the barrier to entry for new and emerging talent.” |
Our full list of inaugural partners
- Access Entertainment
- Activate Learning
- Ada Lovelace
- Anagram
- Atos
- Bang & Olufsen
- BBC
- Blesma
- British Screen Forum
- Creative UK
- Darkfield
- Digital Catapult
- Disguise
- Dock10
- M3 LEP
- English Heritage
- Figment
- Final Pixel
- Gideon Reeling
- iLife Media
- ISO Design
- Lord David Puttnam
- MKAI
- NetMC
- Netmind.ai
- Nexus Studios
- NVIDIA
- Open Inclusion
- Samsung
- Sir Peter Bazalgette
- Sony Europe
- Surrey Heartlands ICS
- Surround Vision
- Synthesia
- Target3D
- Tetralogical
- Marshmallow Laser Feast
- TechUK
- Surrey County Council
- Ofcom
- IBM
- Blessed Foundation
- Pact
- NFTS
- AudioScenic
- Aspierations
- Arwen
- Osborne Clarke
- Orbit RRI
- Open Education AI
- Channel 4
- Framestore
- Ukie.
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