Published: 16 September 2019

Business Model Canvas Summer School

In late July and early August, over 30 students from across the University of Surrey took part in Surrey SurreyIDEA’s inaugural summer school based on the Business Model Canvas at Surrey Business School.

The students were a mix of undergraduates and postgraduates and came from 22 different programmes across the university – accountants and financiers worked with mechanical, civil and electrical engineers, political scientists and nutritionists collaborated with musicians, economists and nurses to solve a range of live business problems presented by a diverse range of companies.

Seven different companies and organisations each bought a problem into the summer school for the students to work on and solve. The companies ranged from the Robens Centre to Fitzpatrick Referrals, Bidsopt to Coinmode, Thomson Environmental Consultants to UK Neqas and IPROSCUBE. Their problems ranged from how an international company can get a foothold in the UK market which is dominated by two giant players, how a technologically leading service can be developed in a new market, the feasibility of a specialist app development, interventions in a blockchain, reinvigorating a digital and physical environment, the application of bitcoin in a gaming environment and how a well-known niche player can prosper in a market dominated by corporates.

Over the course of the two weeks, the students and businesses worked with a range of academics from across the Business School and university and a range of coaches, mentors and advisors from backgrounds and organisations such as the British Army, British Film Institute, politics, digital entrepreneurship, fintech, publishing, software development, finance, philanthropy and public sector in order to come up with impactful, innovative and realistic solutions to the business problems posed.

There were a range of positive outcomes to the summer school which went beyond finding solutions to business problems. More than 20 of the participants have been offered work with their client company, additional funding has been secured to run over 20 IDEAs in a day with schools, community organisations and charities where young people will work to solve more live business problems in an intensive and collaborative programme, with more schools planned across different seasons throughout the year, starting in November.


For more details, please contact either Andy Adcroft ( or Donna Shanks ( For more information on SurreyIDEA please visit


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