3pm - 4pm

Wednesday 10 March 2021

Maths and marketing

A seminar in the Industrial Seminar Series designed to give undergraduate mathematics and mathematics with statistics students a broader knowledge of real-world applications of mathematics and statistics in industry.

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Speakers

  • Mr Matt Richards (Head of Digital Marketing at BrewDog)

Abstract

The marketing industry is built upon data and analytics. The ability to understand and interpret this data is now one of the key skills any marketing leader can have.

Having worked in digital marketing agencies (IBM, Experian, WRD) and for big brands like KFC and BrewDog, Matt will show just how valuable a mathematical mindset is in order to run high performance and award winning marketing campaigns, and talk over his career path and lessons he learned along the way. 

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