From goals to results: building your strategy roadmap

Module aim

This module equips SMEs with practical tools to integrate sustainability into their core business strategy. Learn how to transition from high-level sustainability aspirations to a clear, actionable roadmap for assessment, strategic growth, and positive impact.

Module content

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Part one: Developing and implementing the strategy roadmap

  • Developing an actionable roadmap and structuring the chosen strategy into phased, time-bound initiatives with clear ownership.
  • Integrating into operations: strategies for embedding sustainability practices into daily business processes, procurement, and product design.

Part two: Measurement, reporting and continuous improvement

  • Selecting key performance indicators (KPIs) to track progress and communicating results effectively to stakeholders.
  • Establishing review cycles and feedback loops to adapt the strategy based on performance and evolving market expectations.

Learning outcomes

Participants will walk away with a Sustainability Strategy Roadmap that:

  • Details their prioritised sustainability issues
  • Sets 3-5 measurable strategic goals and related KPI
  • Outlines the immediate actions to integrate into operations
  • Establishes reporting and review cycles.

Learning highlights

  • Three hours in-person training at the Centre for Training for Authorities and Leaders (CIFAL) and the University of Surrey.
  • One hour online ‘accountability and implementation’ follow-up session, 30 days after the module.
  • Permanent access to the learning materials.
  • Ongoing support through the CIFAL Surrey exclusive SMEs sustainability peer-to-peer learning group.
  • UNITAR certificate for professional development, upon successful completion of the module.
  • Access to a calendar of events held by CIFAL Surrey and the Institute for Sustainability at the University of Surrey.

Key information

  • Module date: Friday 12 June 2026 from 9am to 12:30pm
  • Location: Thomas Telford Building, Institute for Sustainability, Stag Hill campus, University of Surrey
  • Price:
    • For the single module £250 (VAT exempt) – book via CIFAL Surrey online store
    • Concession tickets: We have two concession tickets available for local micro and small enterprises. Please get in touch to apply at: cifal@surrey.ac.uk
    • Group discounts: We offer discounted packages for groups of 3 employees and above. Please get in touch to apply at: cifal@surrey.ac.uk.

Book online now

Sustainability for SMEs

Sustainability for SMEs is about staying competitive, adaptable, and future-ready. This hands-on training series is built for busy small and medium enterprises that want to become resilient, engage stakeholders, and tell their sustainability story with confidence.