Mrs Nusrat Jahan
Academic and research departments
Faculty of Arts and Social Sciences, School of Hospitality and Tourism Management.About
My research project
Memorable Tourism Experiences: The Role and Application of Experiential Marketing (EM) Tools and Models to Generation YMy research is about to find out how do the use/application of Experiential Marketing (EM) and its tools & models affect the way that millennial tourists’ (Generation Y) develop their memorable tourism experiences (MTE) at emerging tourism destinations. This would be really an extraordinary and an added brick in the wall of future research with Generation Y and involvement of Experiential Marketing with tourism creating immersive experiences.
Supervisors
My research is about to find out how do the use/application of Experiential Marketing (EM) and its tools & models affect the way that millennial tourists’ (Generation Y) develop their memorable tourism experiences (MTE) at emerging tourism destinations. This would be really an extraordinary and an added brick in the wall of future research with Generation Y and involvement of Experiential Marketing with tourism creating immersive experiences.
My qualifications
Leeds Beckett University, Leeds, UK
I have been working with Special Olympics Bangladesh as one of the youngest director for the special need children which is a complete voluntary task.
I am Working as an Associate Professor in the Department of Tourism and Hospitality Management, faculty of Business Studies, University of Dhaka, Bangladesh.
ResearchResearch interests
Tourism Marketing
Tourism and Hospitality Management
Service marketing
Experiential Marketing and Gender studies
Research interests
Tourism Marketing
Tourism and Hospitality Management
Service marketing
Experiential Marketing and Gender studies