Jason Li Chen

Dr Jason Chen

Senior Lecturer in Tourism and Events Management



Jason is a Lecturer in Tourism and Events Management. His main research interests include tourism economics, tourist behaviour, demand modelling and forecasting in tourism and hospitality, and applications of quantitative research methods.

Before joining the University of Surrey, Jason received his BA in Economics in 2004 and MSc in Economics and Statistics in 2007. He then worked as a research officer at The Hong Kong Polytechnic University, where he obtained his PhD in Tourism Management. He also has experience as a lecturer and tutor in Tourism Economics and Quantitative Research Methods.

Jason has been working on a number of research projects about tourism demand modelling and forecasting, tourism impact evaluation, and tourist satisfaction assessment.

Research interests

Tourism economicsTourist behaviourDemand modelling and forecasting in tourism and hospitalityQuantitative research methods

Research collaborations

Project Name: Economic Impact and Travel Patterns of Accessible Tourism in Europe

Researchers: Dr Victoria Eichhorn, Dr Gang Li, Prof Graham Miller, Dr Jason Chen

Project summary: The main aim of the project is to improve Europe's tourism sector competitiveness and the attractiveness of its destinations by examining the current and future demand for accessible tourism. Travel patterns and behaviour of people with access needs are investigated, essential to establish the current and future economic contribution of accessible tourism. This will provide evidence why investments in accessible tourism are necessary to deliver economic and social benefits to both the industry as well as all individuals.

Project Partners: GfK Significant (Belgium); Neumann Consult (Germany) and ProASolutions (Spain)

Source of Funding: European Commission, DG Enterprise and Industry (Total value: €250K)


Business EnvironmentTourist BehaviourBusiness of TourismEconomics for Leisure and TourismPerspectives in Tourism ManagementTourism Social SciencePhD Research Seminars

Departmental duties

Deputy Director of International RelationsProfessional Training Year TutorEditor of the Tourism and Events Department Annual Performance Review


Member of the International Association for Tourism Economics