Qi (Olivia) Zhang
About
My research project
Digital Transformation and Tourism Performance: A Focus on Destination Competitiveness Using the Spatial Econometric MethodDigital transformation, fuelled by advanced technologies such as the Internet, artificial intelligence, and cloud computing, has led to significant changes across different entities and has garnered considerable attention, particularly regarding its impact on performance. Numerous studies highlight the reduction in production costs driven by digital transformation and confirm its role in promoting economic growth. However, gaps remain in our understanding of digital transformation and its relationship with performance, especially in light of the so-called “digitalisation paradox” and “Baumol’s cost disease.” This project focuses on the relationship and mechanisms between digital transformation and tourism performance, especially destination competitiveness.
Supervisors
Digital transformation, fuelled by advanced technologies such as the Internet, artificial intelligence, and cloud computing, has led to significant changes across different entities and has garnered considerable attention, particularly regarding its impact on performance. Numerous studies highlight the reduction in production costs driven by digital transformation and confirm its role in promoting economic growth. However, gaps remain in our understanding of digital transformation and its relationship with performance, especially in light of the so-called “digitalisation paradox” and “Baumol’s cost disease.” This project focuses on the relationship and mechanisms between digital transformation and tourism performance, especially destination competitiveness.
Publications
Digital transformation (DT) has fundamentally reshaped socioeconomic activities and production systems. Despite growing scholarly interest in DT and performance, a fragmented understanding of the theoretical foundations and mechanisms underlying DT’s impact on tourism performance remains. To address current gaps, this study conducts a systematic literature review that clarifies the conceptual boundaries of DT and performance, and proposes a conceptual framework to understand the processes of DT’s impact on performance. This review summarises the theoretical foundations of DT and performance and explores the evolution and challenges these theories face in the digital age. According to the conceptual framework, this article analyses the antecedents, influencing factors, strategic pathways, and performance outcomes, revealing their interconnected dynamics. Building on these insights, a research agenda is developed to advance theoretical and empirical inquiries into DT-driven performance, and actionable guidance is provided to researchers, policymakers, and practitioners navigating digital disruption.