Research themes
Our research examines how organisations compete and collaborate globally, manage sustainability and responsibility, and respond to technological and market shifts that redefine business and consumer dynamics.
Our four pillars
Our research is structured around four interconnected pillars that explore both the bright and dark sides of modern business:
Strategic management
- Business model innovation
- Industry 4.0 and servitization
- Environmental management and R&D partnerships
- Non-market strategy and corporate political activity
- Business relationships and account management.
International business
- Economic globalisation
- Foreign direct investment (FDI)
- Foreign market entry
- Sustainability and corporate responsibility
- Political risk.
Marketing strategy and retail management
- Services marketing and customer experience
- Sharing economy
- Sustainability and ethics in marketing
- International retailing
- Omni channel retail strategies.
Digital marketing, AI, and the future of markets
- Human-technology interactions
- Unintended consequences of AI and service robots
- Impact of emerging technologies on service employees
- Emerging technology trends shaping commerce and consumer behaviour
- Social media marketing and digital consumer engagement.