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Impact in action

Our research tackles pressing topics with meaningful societal impact. Through collaboration with colleagues across the University and with industry partners, we address complex challenges to create positive change.

Research projects

Active projects

Completed projects

Testing retail marketing-mix effects on patronage: a meta-analysis

Principal investigator: Professor Markus Blut

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Surrey Business School
Rik Medlik Building (MS)
University of Surrey
Guildford
Surrey
GU2 7XH
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