Arran Broadbent
"Surrey was where my perspective shifted. Surrounded by diverse voices, I found the desire to explore the world not just to see more, but to understand more, lead with heart, and grow beyond boundaries. Over 15 years in Asia and still exploring"
Course
Entrepreneurship BSc (Hons)Graduation year
2007Based in Singapore, Arran Broadbent is Chief Commercial Officer, APAC (Asia-Pacific) at Asurion, the global leader in tech care, trusted by nearly 300 million customers. He leads the region’s commercial strategy and partner ecosystems, working with the biggest telcos, retailers, and OEMs to deliver seamless device protection, repair, and support experiences across APAC.
Over the past decade, Arran has been instrumental in building Asurion’s APAC business from the ground up. Launching in new markets, scaling regional operations, and driving sustainable, customer-led growth across the region. Having lived in Singapore, Hong Kong, and South Korea, Arran brings more than just regional experience, he brings cultural fluency. These chapters have shaped his leadership style, sharpened his instinct for local nuance, and fuelled a passion for diversity.
He brings an uncommon mix of entrepreneurial grit and enterprise discipline that's focused on execution, innovation, and commercial impact. He thrives in ambiguity, leads with clarity, and builds teams that consistently outperform expectations.
Arran holds a BSc (Hons) in Entrepreneurship in Technology, IT and Business from the University of Surrey. He is also a board member and a passionate advocate for leadership development, mentoring future leaders and representing Asurion at global conferences including CES and Mobile World Congress.
Outside of work, Arran is an avid cyclist and explorer of Asia’s culinary scene fuelled by a love of bold flavours, local experiences, and the occasional sunrise ride to avoid the Singapore heat.
